Business Development Manager (FMCG)

Business Development Manager (FMCG)

Location: Damasara Perdana, Selangor

Department: Business Development / Commercial

About the Role

The Business Development Manager plays a pivotal role in driving market entry, development, and expansion particularly in Tier-2 and Tier-3 markets. This role is responsible for identifying growth

opportunities, mitigating risks, and securing long-term, profitable market presence through strong RTM deployment and strategic partnerships.

The BDM acts as a strategic enabler who bridges cross-functional teams (SCM, Product, Campaign, Commercial) to ensure operational alignment and flawless market execution. While GTM elements may support execution, the primary focus of this role is Route-to-Market deployment, commercial scalability, and business sustain ability not marketing strategy.

What You'll Do

1. Market Development & Strategy Execution
   • Shape and execute market entry, deployment, and expansion strategies.
   • Conduct in-depth market studies to evaluate consumer demand, competitive threats, pricing landscapes, and regulatory conditions.
   • Propose and adapt commercial strategies aligned with evolving market realities.
   • Identify new channels, segments, and business opportunities to accelerate penetration.

1. Route-to-Market (RTM) Deployment & GTM Optimization
   • Develop and implement RTM models by market tier (distributor, sub-distributor, wholesaler, modern trade, e-commerce).
   • Design distributor frameworks: margin structures, target KPIs, incentive schemes, logistics flow, credit terms.
   • Ensure supply chain readiness (forecasting, inventory planning, order cycle).
   • Monitor distributor performance and recommend corrective actions to maximize reach, cost efficiency, and sell-out velocity.
   • Support GTM execution to ensure sell-through (activation plans, POS support, pricing alignment).

1. Partnership & Network Building
   • Build and manage partnerships with distributors, retailers, and key accounts.
   • Negotiate agreements that secure long-term positioning and mutual profitability.
   • Develop joint business plans with partners to drive market penetration and sustainability.

1. Financial & Business Analysis
   • Develop and evaluate financial models including ROI, profitability, and risk assessments.
   • Support pricing strategies, margin optimization, and investment decision-making.
   • Provide scenario planning and sensitivity analyses for leadership approval.

1. Cross-Functional Collaboration
   • Act as the bridge between Supply Chain, Product Development, Marketing, and Sales teams.
   • Ensure seamless alignment of operational execution with strategic priorities.
   • Propose legal frameworks and safeguards to the Legal Team for initiatives requiring regulatory or contractual protection.

1. Performance Tracking & Reporting
   • Define, monitor, and track KPIs across sales, market development, and distribution.
   • Provide data-driven insights and structured reports to management.
   • Recommend corrective actions and continuous improvement strategies.

What You'll Bring

• Bachelors or Masters Degree in Business, Marketing, or a related field.

• 5-8 years of experience in Business Development, Sales, or Commercial Strategy (preferably FMCG, vape, or consumer products).

• Proven track record in driving Sell-In, Sell-Through, and Sell-Out success.

• Strong analytical and negotiation skills with commercial acumen.

• Excellent relationship-building and communication abilities across cross-functional teams.

• Results-driven mindset with the ability to execute in fast-paced environments.

Why Join Us

At NSTY, we don't wait for opportunities we create them.

You'll be part of a bold, high-performance team thats shaping the future of the industry through innovation, execution, and relentless ambition.

If you're ready to build markets, drive growth, and make your mark this is your stage.