METEOR
Human Resources Services
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ABOUT THE COMPANY
This role supports Heather Williams, founder of The Cultivated Life, a growing portfolio of ventures built around one idea: giving people, from children to emerging professionals, the practical skills and mindset to build a life they are proud of, one that weaves faith, family, gardening, and personal growth into an intentional, holistic life.
The Cultivated Life spans several pillars under one brand, including children's storytelling content, books on real-world life skills, the Young Leaders Program (a leadership development curriculum), podcasts and online content on nature and personal growth, and experiential travel retreats. Each piece stands on its own, but together they form a single brand and a lifelong audience. In an active launch phase, The Cultivated Life is taking ventures that currently exist in pieces and bringing them to market as one cohesive, visible, revenue-generating brand.
ABOUT THE ROLE
The Cultivated Life is launching, and this role owns getting it to market. The Brand Launch & Marketing Assistant will build and run the brand launch end to end, across social media, content promotion, program marketing, and event execution, so the founder can stay focused on creating content, leading, and speaking. The early focus is the Young Leader Program launch and the live events, which are where the platform expects the most traction, with the books, podcast, and other pillars supported as they develop. This is not a task-taking role. The right person receives a direction, builds the plan, and drives it to completion, checking in for decisions rather than instructions. It is an exciting opportunity for someone who wants to help build a purpose-driven brand from zero and grow into a trusted operational partner over time.
This position is perfect for someone who:
✅ Takes an idea and runs with it, bringing solutions rather than waiting to be told what to do.
✅ Feels ownership over outcomes and follows through without needing reminders.
✅ Believes in the mission of equipping people with skills that change their lives.
✅ Can run multiple concurrent projects with different timelines and stakeholders.
✅ Is self-directed in a remote environment and comfortable with early-stage ambiguity.
Brand, Social Media and Marketing
Build the founder's and platform's presence to drive visibility and trust across each business line.
Create an overall plan to build the Cultivated Life brand across each platform pillar.
Build, launch, and manage social media presence across platforms for each business line.
Coordinate the build and launch of marketing and social media campaigns across the platform's programs and pillars.
Develop and execute the content calendar, posting strategy, and integrated marketing plans across the platform.
Support development of the founder's personal brand alongside the business brand.
Promote Young Leader Program and Skills Dashboard enrollment across channels.
Build and nurture an engaged community across owned channels.
Set up brand accounts and assets correctly, keeping copyright and naming considerations in mind.
Event Coordination
Live events are a primary growth focus and one of the platform's strongest revenue drivers.
Plan and coordinate in-person workshops and conferences end to end.
Identify and secure sponsors, and recruit and manage participant registration.
Manage the online interaction and meeting schedule for audience-facing events.
Coordinate vendors, and set up and order branded promotional items and collateral.
Project Coordination
Break initiatives into clear plans with steps, owners, and timelines, and drive open items to completion.
Coordinate with the developer on landing pages, backend setup, and connected tools.
Report progress and flag blockers early with a recommended plan of action.
Support customer service, order fulfillment, and access issues once programs go live so the founder is not the bottleneck.
Content & Publishing
Coordinate podcast setup, guest scheduling, and recording logistics.
Research and vet publishers, and manage the submission and follow-up process for the children's book series.
Source and coordinate products, partners, and content opportunities for the children's book series.
Promote books, podcast episodes, and program launches across channels.
Although the responsibilities outlined above will form the core focus of your role, please note that your hiring manager may assign additional relevant tasks as needed to align with the evolving objectives of your position and the overall goals of our business.
REQUIRED QUALIFICATIONS
Proven marketing experience, at an experienced (not entry-level) level, with a clear understanding of what it takes to bring a product to market.
Substantial social media and marketing fluency, including platform mechanics, audience growth, and content performance.
Strong writer who can produce clear, on-brand copy for social, email, promotional materials, and outreach without heavy editing.
Project management competency to run multiple concurrent initiatives with different timelines, dependencies, and stakeholders.
Creative, generating ideas for content, campaigns, and partnerships independently.
Proactive executor who owns outcomes rather than tasks and checks in for decisions, not instructions.
Customer service orientation, representing the brand well with audiences, partners, sponsors, and vendors.
Self-directed in a remote environment, comfortable with early-stage ambiguity and high follow-through.
Must have own webcam, microphone, and computer (relevant software and subscriptions provided).
Excellent English verbal and written language proficiency (C1-C2 in CEFR Scale).
Access to a quiet work area at home with reliable internet (100 Mbps or more).
PREFERRED ("NICE-TO-HAVE") QUALIFICATIONS
Experience supporting founders, coaches, speakers, or personal brands.
Familiarity with education, coaching, or content-driven businesses.
Experience launching events, programs, or online courses.
Familiarity with social media scheduling, design, and advertising tools (e.g., Canva, Meta Ads Manager, Zapier).
Interest in personal development, leadership, and lifelong learning.
Base Salary: Q12,000 base salary.
Role type: Full-time.
Location: Guatemala (Remote - Work from home).
Schedule: Monday to Friday 8:00 - 5:00 PM CST
Application / Screening: When you apply for this position, we will ask you a short questionnaire to get to know you a little bit better and ask you for some additional inputs to see if you qualify for the position. In addition, we will ask you to complete a short psychometric evaluation and a short English proficiency assessment. The idea is to explore if this is a good fit before moving forward.
Skills Assessment: You will be asked to complete a few exercises and/or projects designed to recreate the work tasks that you will be responsible for if you are given the role. This helps us gauge your skill level as well as give you a better idea of the required work.
Skills Assessment Interview: This is a 60 min - 90 min conversation where we further test your skills, learn about your previous working experiences, and evaluate culture fit to the role and company.
Hiring Manager Final Interview: This is a 30 min - 60 min conversation with the position’s Hiring Manager (and potentially a few company team members) to get to know you better and to set the expectations and vision for the role.
If you have any questions or run into any complications while submitting your application, please reach out to:
recruitment@trymeteor.com
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