Logo for Sterling Lighting

PPC / Google Ads Trainee

Role overview

Qualifications

  • highly organized
  • analytical and logical
  • detail-oriented
  • curious and eager to learn

Responsibilities

  • manage Google Search Ads
  • assist with YouTube advertising
  • conduct keyword research
  • analyze reporting and analytics

Key facts

  • Remote from: Anywhere
  • Internships
  • Junior (1-2 years)
  • English

Other skills

  • Analytical Skills
  • Detail Oriented
  • Problem Reporting
  • Microsoft Excel
  • Logical Reasoning
  • Problem Solving

About the company

Sterling Lighting logo

Sterling Lighting

We are outdoor lighting experts looking to disrupt the industry by providing high-quality lighting fixtures with cutting-edge LED technology. Our mission is to help our customers grow their businesses by providing them with beautiful, reliable fixtures and top-notch customer service. Our distribution model also sets us apart. We avoid the typical model of selling our products in expensive store fronts and cut out the middleman by giving our customers the opportunity to buy direct. All of this is accomplished through our exclusive dealer network. Our warehouse is located in Sterling, Virginia. This is where we train distributors, manage inventory, and process orders. Our quality control and development expert is now working full time for us in Suzhou, China.

Company details

Company size11 - 50

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Job description

This is a remote position.

Google Ads / PPC Trainee

Sterling Lighting

Sterling Lighting is seeking a highly analytical and detail-oriented Google Ads / PPC Trainee to learn and grow into a full-time paid advertising specialist focused on B2B customer acquisition.

This is not a typical “social media marketer” role. We are looking for someone who enjoys systems, data, optimization, and problem solving. The ideal candidate is organized, logical, curious, process-oriented, and excited to learn how professional digital advertising works at a high level.

You will be trained internally through hands-on work, structured coursework, Google certifications, and mentorship while helping manage:

  • Google Search Ads
  • YouTube advertising
  • remarketing campaigns
  • keyword research
  • reporting & analytics
  • landing page optimization
  • audience targeting

What You’ll Learn

  • Google Ads campaign management
  • B2B advertising strategy
  • keyword targeting & negative keyword management
  • audience segmentation & remarketing
  • conversion tracking & reporting
  • YouTube ad campaigns
  • landing page optimization
  • marketing analytics & optimization systems

What We’re Looking For

We care far more about aptitude and mindset than previous ad experience.

Strong candidates are:

  • highly organized
  • analytical and logical
  • detail-oriented
  • consistent and dependable
  • comfortable with repetitive optimization work
  • curious and eager to learn
  • able to follow systems and processes carefully
  • comfortable working with spreadsheets, data, and reporting

Great Backgrounds May Include

  • business analytics
  • engineering
  • finance
  • economics
  • operations
  • information systems
  • marketing analytics
  • statistics
  • psychology

Recent graduates are encouraged to apply.

Nice to Have (Not Required)

  • Google Ads certification
  • Excel or spreadsheet experience
  • interest in digital marketing or analytics

About Sterling Lighting

Sterling Lighting is a professional-grade outdoor lighting manufacturer serving contractors, designers, and specifiers across the United States and Canada. We are a B2B-focused company built by professionals for professionals.

This role is designed as a growth position for someone who wants to develop deep expertise in digital advertising, analytics, and business systems.



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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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