Logo for Rowman & Littlefield Publishing Group

Manager, Publicity

Role overview

Qualifications

  • 5+ years delivering successful, strategic marketing and publicity campaigns
  • Excellent author care skills and experience with an extensive network of media and booksellers
  • Strong writing, copyediting and communication skills
  • Experience with the nonfiction audience landscape, particularly in science, outdoor recreation, nature and children’s books

Responsibilities

  • Develop bold, creative publicity campaigns that drive engagement and sales for your list of titles
  • Build and maintain relationships with key journalists, producers, and influencers
  • Collaborate closely with authors, agents, editors, and sales reps to align publicity plans with sales targets
  • Analyze performance and ROI of publicity efforts and apply insights to optimize future campaigns

Key facts

Other skills

  • Writing
  • Organizational Skills
  • Time Management
  • Collaboration
  • Microsoft Office
  • Relationship Building
  • Communication
  • Teamwork
  • Multitasking

About the company

Rowman & Littlefield Publishing Group logo

Rowman & Littlefield Publishing Group

Book Publishing

The Rowman & Littlefield Publishing Group, Inc., is one of the largest and fastest growing independent publishers and distributors in North America. The company publishes under a dozen different imprints in virtually all fields in the humanities and social sciences, government and official data, educational publishing for K-9, outdoor guides, sports, recreation and general trade publishing. We'll celebrate our 75th anniversary in 2024. We also own National Book Network (NBN), one of North America's largest and oldest distributors of independent trade book publishers, with 150 clients, including Michelin, C&T Publishing, Bard Press, Brewers Publications and American Bar Association. The company’s global teams work in Lanham, MD (headquarters); Blue Ridge Summit, PA (distribution center); New York City, and locations worldwide. We remain a privately held, independent company.

Company details

Company typeSME
IndustryBook Publishing
Company size501 - 1000

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Job description

Publicity Manager/Senior Publicist

 

We’re looking for an experienced, creative and digitally savvy Publicity Manager/Senior Publicist (depending on experience) to join our high-performing team. Focused primarily on non-fiction, this is an opportunity for a publicist with a strong track record across genres—particularly in areas of nature, outdoor recreation, children’s and science—to help shape and deliver high-impact publicity campaigns for a diverse list of top-selling and emerging authors. You’ll work closely with your colleagues across Editorial and Sales to position titles, create standout campaigns that grow author profiles, amplify reach and generate national, niche and regional attention to drive book sales for maximum impact in an evolving media landscape.

 

Key Responsibilities

  • Develop bold, creative publicity campaigns that drive engagement and sales for your list of titles across both traditional and new media channels
  • Build and maintain relationships with key journalists, producers, new media contacts, influencers, digital platforms, booksellers and brand partners in broadcast, radio, print, digital, trades, social media, podcasts, etc.
  • Strategizing and developing media lists, creating press materials (full press kits, press releases, pitch & galley letters, author Q&A’s, etc.), and pitching media, and delivering targeted publicity campaigns
  • Collaborate closely with authors, agents, editors, and sales reps to communicate and align publicity plans with creative vision with a focus on sales targets
  • Ensure campaigns are delivered on time, within budget, and with measurable success
  • Analyze performance and ROI of publicity efforts and apply insights to optimize future campaigns.
  • Present campaign strategy and ideas internally and externally, including at acquisition meetings, sales conferences, and media pitches
  • Partner with international teams to maximize global promotional opportunities and asset sharing
  • Other projects related to focused categories and general department responsibilities

 

Skills and Experience

  • 5+ years delivering successful, strategic marketing and publicity campaigns
  • Excellent author care skills and experience and extensive network of media and booksellers 
  • Strong writing, copyediting and communication skills and the ability to build effective working relationships across teams and with authors.
  • A collaborative, team-focused attitude with a willingness to share knowledge and grow with the business with excellent communication and organizational skills, and the ability to build strong working relationships with multiple stakeholders
  • Experience with the nonfiction audience landscape, particularly in science, outdoor recreation, nature and children’s books
  • Stellar time-management skills, organized and detail-oriented, and capable of multi-tasking with the ability to prioritize, meet deadlines and work both collaboratively and independently and demonstrate good follow-up and follow-through
  • Proficiency in Microsoft Office Suite and Adobe Pro


About Our Company

For over sixty years, Globe Pequot has been at the forefront of the movement to save history for future generations. Our books tell untold or little-known stories from history, celebrate the unique or iconic characteristics of specific places, and tap into local pride. We publish books about iconic brands and people, regional interest, history, lifestyle, cooking and food culture, and folklore -- books that hit the intersection of a reader's interest in a specific place and their passion for a specific topic.

Globe Pequot uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including applicant rights and responsibilities, please visit https://www.e-verify.gov/

Globe Pequot is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Please refer to www.globepequot.com for Globe Pequot’s Equal Employment Opportunity–Affirmative Action Policy Statement, as well as additional information relating to equal employment opportunity.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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