Principal Engineer, Salesforce Marketing Cloud

Company Description

We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale across all devices and digital mediums, and our people exist everywhere in the world (18500+ experts across 40 countries, to be exact). Our work culture is dynamic and non-hierarchical. We're looking for great new colleagues. That's where you come in!

Job Description

REQUIREMENTS:

• Total experience: 11+ years.
• Strong hands-on experience in Salesforce Marketing Cloud, including Marketing Cloud Engagement, Journey Builder, Email Studio, Automation Studio, Mobile Studio, Contact Builder, Data Extensions, Personalization, and Intelligence (Datorama).
• Must-have expertise in leading and scaling Salesforce Marketing Cloud practices, including practice strategy, business development, service offerings, and delivery governance.
• Strong experience with Marketing Cloud Connect, Salesforce CRM integration, REST/SOAP APIs, SQL, AMPscript, SSJS, and API integrations.
• Hands-on experience in designing and delivering customer engagement, marketing automation, personalization, and omnichannel marketing solutions.
• Experience with Data Cloud integration, Customer Data Platform (CDP) concepts, audience segmentation, and data modeling.
• Strong experience supporting pre-sales, solution architecture, discovery workshops, proposal development, SOW creation, estimations, and RFP/RFI responses.
• Experience leading large-scale Salesforce Marketing Cloud implementations and digital marketing transformation programs.
• Strong experience in defining practice standards, reusable assets, governance frameworks, and delivery best practices.
• Experience building, mentoring, and leading high-performing global consulting teams, including hiring, onboarding, certification, and capability development.
• Strong expertise in executive stakeholder management, strategic consulting, customer advisory, and account growth.
• Experience with practice management, P&L ownership, resource planning, delivery oversight, and program governance.
• Good-to-have Salesforce certifications including Marketing Cloud Consultant, Developer, Administrator, Data Cloud, and AI Associate/Agentforce.
• MBA or Bachelor's degree in Computer Science, Information Technology, Marketing, Business, or a related field.
• Strong leadership, client management, analytical, problem-solving, and communication skills.

RESPONSIBILITIES:

• Lead the strategy, growth, and overall success of the Salesforce Marketing Cloud practice, driving revenue, profitability, and market expansion.
• Design and deliver scalable Salesforce Marketing Cloud solutions across customer engagement, marketing automation, personalization, and omnichannel campaigns.
• Define service offerings, reusable accelerators, governance frameworks, and best practices to strengthen practice capabilities.
• Lead discovery workshops, client advisory sessions, solution assessments, and executive presentations while supporting pre-sales, proposal development, SOW creation, and RFP/RFI responses.
• Provide architectural guidance for Salesforce Marketing Cloud implementations, integrations, and digital marketing transformation initiatives.
• Oversee delivery quality, solution architecture, technical design reviews, risk management, and stakeholder communications across engagements.
• Drive integration of Marketing Cloud with Salesforce CRM, Data Cloud, APIs, and enterprise systems using Marketing Cloud Connect and related technologies.
• Build, mentor, and lead high-performing Marketing Cloud consulting teams through hiring, capability development, certifications, and performance management.
• Establish strong executive relationships with clients, identify account expansion opportunities, and act as a trusted advisor for digital marketing transformation.
• Manage practice operations, resource planning, utilization, program governance, and overall delivery excellence.
• Collaborate with Salesforce, internal leadership, and cross-functional teams to identify market opportunities and develop go-to-market strategies.
• Stay current with Salesforce innovations, AI capabilities, Data Cloud advancements, and emerging digital marketing technologies to continuously evolve the practice.

Qualifications

Bachelor’s or master’s degree in computer science, Information Technology, or a related field.