SME – Meta Conversions API Professional Certificate - Advanced
Location: Remote - US
SweetRush has an exciting opportunity for a talented professional to join our Learning Design team!
Who We Are
At SweetRush, we believe that when you put people at the center of business, magic happens. As a global leader in learning and development, we blend high-end storytelling, emerging tech like AI and VR, and deep psychological insights to help organizations—from iconic global brands to essential nonprofits—flourish. We are a remote-first, tight-knit community built on a foundation of radical empathy and creative excellence. Our work isn’t just about the awards we win with incredible partners such as Hilton, Google, Bridgestone, Adidas, SHRM, and numerous others; it’s about balancing profit with a genuine desire to spread good in the world. If you are a caring innovator who believes work should be life-centered and impactful, then this is where you come in…
About the Opportunity
We are seeking a mid-to-senior level Measurement, Marketing Operations, or Performance Marketing Practitioner to serve as a Subject Matter Expert (SME) for an upcoming curriculum development project. In this freelance role, you will lead the rigorous quality, accuracy, and fidelity review of a five-course Coursera professional certificate titled Meta Conversions API Professional Certificate.
The course content is adapted from existing Meta webinars covering Conversions API (CAPI) setup pathways, Google Tag Manager deployment, agency multi-account gateways, offline event tracking, and privacy-first optimization. This is an active editing and validation role where you will review, refine, correct, and augment AI-drafted course content generated by Coursera's tools to ensure absolute platform currency, server-side tracking accuracy, and learner engagement.
- Location: Remote (Global / US Preferred)
- Contract Type: Freelance / Independent Contractor
- Project Duration: Estimated execution across the development cycle
- Project Capacity: Not to exceed 80 hours allocated across the full 5-course certificate program
- System Requirements: SweetRush is a remote organization; all resources must be technically savvy, have a strong internet connection, be comfortable with virtual collaboration tools (Google Drive, Slack, Airtable), and be available for scheduled live alignment syncs.
Salary/Hourly Range
$60.00 per hour
Your Impact and Responsibilities
As the primary technical authority for this professional certificate, you will ensure the curriculum accurately represents how marketers and agencies implement, optimize, and scale Conversions API integrations. Your day-to-day responsibilities will be structured around three continuous review checkpoints per course:
- Checkpoint 1: Program Outline Review
- Review source webinars and supporting documents to evaluate generated outlines for logical flow, structural completeness, and sequencing.
- Attend live alignment calls with the Coursera and Learning Design teams to validate content at the structural level.
- Checkpoint 2: Full Course Atlas (Script) Review
- Conduct a deep-dive review of a Proof-of-Concept (POC) course to establish the standard for tone, depth, accuracy, and structure.
- Review remaining course atlases (.doc format via Google Drive) to ensure they mirror the POC standards and flag course-specific errors.
- Checkpoint 3: On-Platform Final Review
- Access the live Coursera staging environment to end-to-end test all interactive components, dialogues, and logic triggers.
- Validate final uploads against source webinars for absolute factual accuracy, brand alignment, and completeness.
- Continuous Quality Assurance & Content Creation
- Source-Fidelity Checking: Scrutinize all elements to ensure absolutely zero hallucinated or drifted Meta product claims.
- Data Quality Validation: Verify that explanations of data freshness, event match quality indicators, event deduplication monitoring, and redundant browser-to-server tracking connections are technically accurate and current.
- Copywriting: Draft and refine XDP copy for product accuracy; review Donobu QA reports as required.
- Screencasting: Record high-quality technical screencasts following provided audio/room setup guidelines if needed to complement written text.
What You Bring - Required Skills
Experience & Background
- Ad Tech / Analytics Practitioner: Current, hands-on experience implementing, auditing, or advising on Meta Conversions API integrations.
- Seniority: Mid-to-senior level practitioner (5+ years of dedicated experience in digital measurement, performance marketing, marketing operations, or marketing technology).
- Industry Context: Background working in agencies, in-house performance marketing, analytics consulting, omnichannel retail, or platform-partner environments where server-side data reliability is essential.
- Meta Platform Mastery: Direct, current experience with Meta Conversions API, Meta Events Manager, Pixel, Ads Manager, event diagnostics, and privacy-aware measurement workflows.
- Integration Familiarity: Practical experience with Google Tag Manager implementation workflows, including event configuration and tag-based server-side tagging or partner connection deployments.
Required Tool & Account Access
- Live Active Access to: Meta Events Manager, Meta Conversions API, Meta Pixel, Google Tag Manager, Meta Ads Manager reporting, and Meta Business Suite / Business Manager.
- Instructional Awareness: Ability to evaluate if content is properly scoped for an entry-to-mid career marketing manager or analyst audience (flagging when guidance is overly engineering-heavy or too shallow).
Core Capabilities to Validate
- Deduplication strategies and Event Match Quality (EMQ) improvement frameworks.
- Conversions API Gateway for multiple accounts / agency deployment frameworks.
- Offline event tracking, conversion dataset mapping, and omnichannel measurement/targeting.
Bonus Skills
- Holding an active Meta Certified Marketing Science Professional, Meta Certified Media Buying Professional, or Meta Certified Digital Marketing Associate credential.
- Direct access to or working familiarity with Conversions API Gateway for multiple accounts environments.
- Hands-on experience with CRM or transaction systems (Salesforce, HubSpot, Shopify, or POS environments) as they relate to offline conversions.
- Prior experience working within the Meta Blueprint or Meta partner ecosystem.
- Familiarity working with Google Drive (.doc) editing workflows and Airtable/Donobu QA feedback tracking.
Expected Depth of Expertise Guide
- What you MUST do: Verify that server-side tracking concepts and diagnostics match current platform realities; flag claims that contradict official Meta documentation; ensure privacy-first measurement framing is accurate.
- What you are NOT required to do: You will not write course scripts from scratch, act as a full-stack backend engineer or DevOps specialist, configure live production client environments during the review, or provide legal/compliance advice.
SweetRush Is an Equal Opportunity Employer
We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment... [Full EEO Statement Applies]
Call to Action: Submit Your Resume!
Team chemistry is everything to us, so our ultimate goal is to find the right fit. If the above describes your interests and experience, and you believe this will be a dream job, please submit your resume. We are excited to hear from you!
Please note: We're all about remote work and have collaborators based all around the world; however, SweetRush is a US-based company, and English is our primary language. If you'd like to be considered for this opportunity, please submit your resume in English.
Please protect your data. SweetRush will never ask for sensitive personal or financial information (like SSNs or banking details) during the initial application or interview stages.
