Senior Business Analyst - Customer Acquisition

BillGO is seeking a Senior Business Analyst, Customer Acquisition to drive data-informed decision-making across our BGX performance marketing efforts. This role will focus on customer acquisition analytics, helping optimize campaign performance, improve funnel efficiency, and uncover actionable insights that fuel scalable growth. 

You’ll partner closely with marketing, product, and growth teams to analyze performance across channels, evaluate targeting strategies, and continuously improve how we acquire new customers. 

Why This Role Matters 

This role is critical to BillGO’s growth because it ensures that customer acquisition investments are efficient, scalable, and data-driven. By turning complex performance marketing data into actionable insights, this role directly impacts how effectively we attract and convert new customers while optimizing spend. 

Without this role, acquisition efforts risk becoming fragmented or inefficient; with it, BillGO gains clear visibility into what drives growth, enabling smarter decisions, faster experimentation, and stronger returns on marketing investment. 

What You’ll Do 

Performance Marketing Analytics 

• Analyze end-to-end acquisition funnel performance (impressions to clicks to conversions to activation).  

• Monitor and report on campaign performance across channels (paid search, paid social, display, affiliates, etc.).  

• Identify trends, anomalies, and opportunities to improve efficiency (CAC, conversion rates, ROI).  

Campaign Optimization & Insights 

• Develop insights to optimize audience targeting, segmentation, and channel mix.  

• Evaluate and recommend improvements to creative, messaging, and landing page performance.  

• Partner with marketing teams to design and measure A/B tests and experiments.  

Customer Acquisition Strategy 

• Build models and analyses to understand customer acquisition cost (CAC), lifetime value (LTV), and payback periods.  

• Support forecasting and scenario planning for acquisition growth.  

• Identify high-value customer segments and opportunities to scale efficiently.  

Data & Reporting 

• Create and maintain dashboards and reporting frameworks for acquisition KPIs.  

• Ensure data accuracy and consistency across marketing platforms and internal systems.  

• Translate complex data into clear, actionable insights for stakeholders.  

Cross-Functional Collaboration 

• Work closely with BGX performance marketing, product, and growth teams to align on goals and metrics.  

• Partner with data engineering and analytics teams to improve data pipelines and tracking.  

• Communicate findings and recommendations to both technical and non-technical audiences.