At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected, and safe and improve the lives of design and construction professionals everywhere.
The Senior Director, Marketing Communications is responsible for shaping and protecting Bluebeam's reputation through an integrated communications strategy spanning corporate communications, executive thought leadership, media relations, social media, creator partnerships, and strategic storytelling.
This role serves as a strategic advisor to executive leadership, developing the corporate narrative and ensuring consistent messaging across earned media, executive communications, customer stories, product launches, and corporate initiatives. The Sr. Director partners closely with Product Marketing, Creative, Digital Marketing, Customer Success and Executive Leadership to position Bluebeam as the leading technology company for the built environment.
The person in this role understands that communications has evolved beyond traditional mediums. They possess deep expertise in how customers discover and trust brands across business media, social platforms, creator communities, and AI-powered search experiences. This leader develops communications strategies that increase Bluebeam's visibility, credibility, and authority wherever industry professionals consume information.
This role also provides strategic oversight for Bluebeam's global organic social media presence and influencer relations strategy, ensuring content is optimized for audience engagement, digital discoverability, and measurable business impact.
About the Role:
- Develop and execute Bluebeam's global corporate communications strategy, including product launches, acquisitions, partnerships, executive announcements, corporate initiatives, issues management, and crisis communications.
- Serve as the strategic communications advisor to executive leadership, developing thought leadership programs, keynote presentations, bylined articles, media messaging, executive social media content, and speaking opportunities.
- Ensure Bluebeam's corporate narrative and messaging is represented with consistency across media, executive communications, product marketing, customer stories, and corporate content.
- Advise on global media relations strategy to elevate Bluebeam's industry leadership.
- Oversee Bluebeam's global organic social media strategy across LinkedIn, YouTube, Reddit, Instagram, Facebook, X, and emerging platforms, ensuring each channel supports broader communications and business objectives.
- Further expand and develop Bluebeam's influencer and creator relations strategy to extend brand reach, credibility, and customer engagement.
- Partner with Social Media, Content Marketing, Digital Marketing and Web teams to ensure communications programs maximize visibility across traditional search engines, AI-powered search experiences, and community-driven platforms.
- Monitor emerging trends in AI search, platform algorithms, digital publishing, and social media, evolving communications strategies to maintain Bluebeam's leadership in an increasingly AI-driven discovery environment.
- Develop and execute integrated thought leadership campaigns including proprietary research, executive content, customer storytelling and speaking programs that strengthen Bluebeam's reputation and market leadership.
- Establish communications measurement frameworks that evaluate earned media, executive visibility, digital influence, audience engagement, share of voice, brand authority, and contribution to business objectives.
- Serve as communications lead for issues management and crisis communications planning, partnering with executive leadership to protect and strengthen Bluebeam's reputation.
About You:
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English, or a related field.
- 10+ years of experience in corporate communications, public relations, executive communications, or strategic marketing communications.
- Experience leading integrated communications teams.
- Ff Strong written and verbal communication skills
- Interest in marketing, communications, social media or event planning
- Excellent organizational skills and attention to detail
- Ability to manage multiple tasks and deadlines
- Creative thinking and curiosity about storytelling and brand building
- Familiarity with social media platforms and digital content
- Ability to collaborate effectively across teams
- Comfort learning new marketing tools and technologies
- Demonstrated success partnering directly with executive leadership.
- Up to 20% – Domestic and international travel as needed to support customer events, industry conferences and internal meetings.
Extras:
- Experience working within B2B SaaS or enterprise software.
- Experience supporting major product launches, acquisitions, or corporate transformation initiatives.
- Strong understanding of evolving AI-powered search behavior and digital content discoverability.
What we offer:
- People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – Nemetschek
- Competitive compensation and benefits package
- Fully vested 401K right from the day you start
- Generous PTO, including sick/mental health & volunteer days
- Free & unlimited access to BetterUp Care, a well-being platform
- Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs
- Opportunity for continuous professional development
- Free & unlimited access to LinkedIn Learning
- Up to $5K annual education reimbursement (after 1 year tenure)
Below is our DEIBA (Diversity, Equity, Inclusion, Belonging, and Accessibility) mission statement:
Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.
About Bluebeam:
The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying job sites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 3 million people throughout the world use Bluebeam. In the US, we’re a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Germany, and the UK.
Come design and build your future with us!
Bluebeam is proud to be an equal-opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
Base pay offered will depend upon qualifications and other operational considerations. Base pay is one part of Bluebeam’s Total Rewards program, which seeks to compensate and recognize employees for their work. Most sales positions are eligible for commission under the terms of an applicable commission plan, while most non-sales positions are eligible for a bonus under the terms of an applicable bonus plan. Additionally, Bluebeam provides best-in-class benefits, with 100% employee-covered health and welfare benefits and paid time off. Bluebeam is a growing company with many opportunities. If this role and/or pay range is not an exact fit, we still encourage you to apply.
Base Pay Range: $182,900- $228,400 + Annual Bonus
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