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Marketing Insights Lead

Role overview

Qualifications

  • A quantitative degree (statistics, finance, economics, math, engineering, analytics, or similar)
  • 3–5 years of hands-on experience in marketing analytics, growth analytics, or B2B data consulting
  • SQL fluency (complex joins, CTEs, aggregations)
  • BI tool proficiency in Power BI, Tableau, Looker, or equivalent

Responsibilities

  • Frame the problem and translate ambiguous business questions into structured analyses
  • Run the analysis by pulling and shaping data in SQL and building models or tests
  • Tell the story by turning statistical output into actionable narratives for clients
  • Build relationships with client stakeholders to become a trusted partner

About the company

Anteriad logo

Anteriad

Marketing & Advertising

Data Driven. Tech Enabled. Growth Obsessed. Anteriad powers B2B with the industry’s leading data: purpose built, highly-trusted, compliant, campaign ready and with global reach. Providing B2B marketing leaders with depth and scale as well as hyper granularity. The most demanding B2B and enterprise technology CMOs rely on us to get ahead with our wholistic full funnel approach to the identification of targeted audiences and the delivery of integrated, multi-channel campaigns across traditional and digital media while being accountable for performance and the results we achieve.

Company details

IndustryMarketing & Advertising
Company size501 - 1000

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Job description

Come Join Our Team At Anteriad and innovate the way B2B marketers make data-driven business decisions. 

About Anteriad

We are not just another B2B solution provider. We're problem solvers. We believe that data is the key to unlocking effective solutions that span a range of marketing challenges - from customer acquisition to demand generation to account-based marketing. Data is at the core of everything we do. Our team works tirelessly to create powerful solutions that drive real results for our clients. Whether it's through innovative technology or deep analysis, we're committed to finding the best path to growth for every one of our customers. 


Why Join Our Intelligence & Analytics Team?

Anteriad is seeking a Marketing Insights Lead (MIL) to join our Intelligence and Analytics team. This is a client-facing seat with real ownership. You'll be the person turning their hardest marketing questions into clear, defensible recommendations.

We are trusted by enterprise clients such as IBM, Microsoft, Lenovo, SHRM and Forbes, and have been recognized on Inc. 5000’s Fastest Growing Companies in the US four years running.

This is a remote position with required travel to our New York City office and client meetings as needed. Candidates must reside in the East Coast or Midwest regions and will be expected to work Eastern Standard Time (EST) hours.

This position is not eligible for employer-visa sponsorship, including OPT.

As our Marketing Insights Lead, you'll run your own analytical work streams end-to-end, sit at the table with senior marketing stakeholders, and have the backing of an experienced team of statisticians and strategists.  Your work will encompass the following:

  • Frame the problem. Translate ambiguous business questions ("why is performance down YoY?") into structured analyses with a clear hypothesis and a clear answer.
  • Run the analysis. Pull and shape the data in SQL, build the models or tests, and pressure-test your own work before anyone else sees it.
  • Tell the story. Turn statistical output into a narrative that our clients can act on.
  • Be a trusted partner. Build relationships with client stakeholders so that when something complex comes up, you're the first call.
  • Raise the bar. Bring better methods, sharper questions, and reusable frameworks back to the team.
  • Operate independently. Prioritize effectively, and bring strategic thinking to every engagement. The ideal candidate is both technically strong and client-centric.
  • Curiosity, accountability, and intellectual rigor are essential. You should naturally ask “why?” and “what does this mean for the business?”.

Anteriad means “always moving forward” and we apply that to our company culture by tirelessly promoting an environment that allows our employees to thrive:

 Flexible PTO
 Training & development with unlimited access Percipio LMS
 Community outreach via Anteriad Cares - Encouraging staff to take time to volunteer
 Professional mentoring program - Career guidance from leadership
 Employee Resource Groups - Collaborate with others that share your passions!
 Great benefits for you and your family
 Certified Great Place to Work for the three consecutive years.

Benefits We Bring To You:

 Comprehensive medical (choice of 3 plans), dental and vision coverage
 Company paid short-term disability, long term disability and life insurance
 Optional supplemental life, accident and critical illness insurance plans
 401K with company match
 Flexible PTO and generous paid holiday schedule
 Fully paid primary caregiver leave (12 weeks) & parental bonding leave (2 weeks)

What You'll do: 

  • Begin your day by scanning what came in overnight: client requests, open questions, flagged deliverables and building your priority list before the first meeting hits. If something urgent surfaced, you're already on it.
  • Spend a midday block building a A/B test read-out, manipulating data in SQL, translating raw outputs into a clean, story-driven deck that a CMO can act on by end of week.
  • Jump on a client call in the afternoon where you're not just presenting findings, you're fielding follow-up questions in real time, pushing back on assumptions, and shaping what comes next.
  • Close out the day triaging two or three active workstreams across different accounts, prioritizing what moves the needle and flagging anything that needs team input before it becomes a fire.
  • Some weeks you're deep in creation of reports and data visualizations (PBI, Domo, Excel); others you're presenting at an executive meeting for a key client.  

What You’ll Bring: 

 A quantitative degree (statistics, finance, economics, math, engineering, analytics, or similar)
 35 years of hands-on experience in marketing analytics, growth analytics, or B2B data consulting.
 SQL fluency (complex joins, CTEs, aggregations)
 BI tool proficiency in Power BI, Tableau, Looker, or equivalent
 Client presence. You're comfortable presenting to senior stakeholders, pushing back diplomatically, and managing competing priorities across multiple accounts.
 Solid grasp of statistical concepts including A/B testing and predictive modeling concepts
 
 
 
 
#LIremote

Our Values:

  • Lead & Learn We lead with unrivaled vision, innovation and execution, always learning and embracing new ways of doing things to stay out in front​
  • Collaborate & Celebrate We build great things when we work together as one Anteriad team, celebrating our achievements – both great and small – along the way ​
  • Innovate & Inspire We are always looking for bold new ways to exceed the expectations of our customers and to inspire each other to even greater success​
  • Do More & Do Good We go above and beyond in the service of our clients and colleagues, and the communities where we live

 

Notice to California Applicants: We collect and process personal information as described in our California Applicant Privacy Notice, in compliance with the California Consumer Privacy Act (CCPA/CPRA). Please review the notice here: Anteriad Privacy Policy

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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