Manager, Website & Conversion Optimization

The Opportunity 

We're looking for a hands-on Manager of Website & Conversion Optimization to own how CeriFi's digital properties look, function, and convert. This role sits at the center of our B2B and B2C growth strategy - owning execution on our website platform while running the testing and optimization program that turns traffic into revenue across CeriFi's portfolio of brands. 

You'll partner closely with Marketing, Digital, and a lean Engineering team to prioritize and ship site changes, then use data and experimentation to continuously improve conversion. This is a role for someone who is equally comfortable in a CMS and in an analytics dashboard — someone who can move fast, work within real constraints, and show measurable results. 

What you will do 

Website Ownership & Execution 

• Own day-to-day management of CeriFi's website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io) 
• Partner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives 
• Maintain site health, quality, and consistency across CeriFi's multi-brand portfolio, ensuring every property reflects our design and content standards 
• Serve as the primary point of contact for website requests, triaging and sequencing work against business priority 

Conversion Rate Optimization 

• Build and run a structured A/B and multivariate testing program (VWO or similar) across priority pages and funnels 
• Identify and prioritize CRO opportunities using site analytics, funnel data, and user behavior insights 
• Own conversion performance across key journeys, from landing pages through checkout, including mobile above-the-fold experience, content-to-conversion balance, and findability/navigation 
• Partner with Paid/Digital and Creative teams to align landing page experiences with campaign intent and messaging 
• Report on test results, site performance, and CRO impact against revenue and pipeline goals 

Cross-functional collaboration 

• Work closely with Marketing leadership and Digital Marketing team to translate business priorities into a prioritized website roadmap 
• Partner with Engineering when necessary to plan and sequence site work within capacity constraints, and with Legal on any changes with compliance implications 
• Collaborate with Creative on page design, content structure, and brand consistency 
• Support new brand, product, and campaign launches with timely, well-executed site

What we are looking for 

• 4+ years of experience in website management, digital marketing, ecommerce, or conversion rate optimization 
• Hands-on experience with a modern CMS (Builder.io experience a strong plus) and A/B testing platforms (VWO, Optimizely, or similar) 
• Strong working knowledge of web analytics tools (GA4 or similar) and the ability to translate data into a prioritized action plan 
• Experience working within a multi-site or multi-brand portfolio a plus 
• Comfortable operating with limited engineering resources - someone who can prioritize ruthlessly and drive impact without a large dev team 
• Detail-oriented and organized, with the ability to manage multiple concurrent site workstreams 
• A collaborative, low-ego approach - you'll work daily across Marketing, Creative, Engineering, and Legal 
• An execution mindset: you move fast, test and iterate, and let data guide decisions 

What success looks like 

In your first 60 days, you will have audited CeriFi's website properties, established a working cadence with Engineering and Creative, and identified the highest-impact CRO opportunities across the portfolio. 

Within 3 months, you will have a testing program live on priority pages, a clear website roadmap aligned to business priorities, and early wins on conversion improvement to point to. 

By 6 months, you will have built a repeatable system for prioritizing, shipping, and measuring website and CRO work - with a track record of measurable learnings & conversion gains across CeriFi's brand portfolio.