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AVP Pharmacy Sales Strategy and Market Development

Role overview

Qualifications

  • Seven years in managed care pharmacy, PBM, health plan, or related industry
  • Seven years of leadership experience
  • Master's Degree
  • Minimum of 10 years in Pharmacy

Responsibilities

  • Lead enterprise pharmacy sales strategy and drive revenue growth across commercial, employer, and PBM channels
  • Serve as the senior pharmacy leader in employer, broker, consultant, and client sales discussions
  • Develop and execute market growth strategies to expand employer and commercial business
  • Lead negotiations for PBM agreements, mail-order services, specialty pharmacy contracts, and distribution partnerships

About the company

Geisinger logo

Geisinger

Hospitals & Health Care

Geisinger is comprised of 13 hospital campuses, two research centers, a college of medicine and a nearly 600,000-member health plan serving more than three million residents in central, south-central and northeast Pennsylvania and beyond. We have approximately 26,500 employees, including over 1,700 employed physicians, all of whom share a commitment to quality healthcare. For more information, visit geisinger.org/careers or connect with us on Facebook, Instagram, LinkedIn and Twitter.

Company details

Company typeXLarge
IndustryHospitals & Health Care
Company size10001

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Job description

Location:

Work from home (Pennsylvania)

Shift:

Days (United States of America)

Scheduled Weekly Hours:

40

Worker Type:

Regular

Exemption Status:

Yes

Job Summary:

Leads pharmacy growth, sales, and market strategy across commercial health plans, employer groups, and PBM partnerships. As an organization's senior pharmacy expert, drives revenue through pharmacy benefit sales, PBM contracting, market differentiation, and strategic client engagement with employers, brokers, consultants, and PBMs.

Job Duties:

  • Lead enterprise pharmacy sales strategy and drive revenue growth across commercial, employer, and PBM channels.
  • Serve as the senior pharmacy leader in employer, broker, consultant, and client sales discussions.
  • Partner with health plan sales teams to position pharmacy benefits as a key competitive differentiator.
  • Develop and execute market growth strategies to expand employer and commercial business.
  • Lead negotiations for PBM agreements, mail-order services, specialty pharmacy contracts, and distribution partnerships.
  • Evaluate and optimize pharmacy channel economics, including pricing, rebates, margins, fees, and performance guarantees.
  • Identify opportunities to expand specialty pharmacy access, limited distribution networks, and strategic partnerships.
  • Design and commercialize innovative pharmacy products, benefit strategies, and cost-management solutions.
  • Translate clinical pharmacy programs into marketable, financially compelling offerings for employers and health plan customers.
  • Lead pharmacy strategy for RFP responses, employer proposals, finalist presentations, and contract negotiations.
  • Collaborate with Finance, Actuarial, and Pharmacy leadership to develop pricing strategies, trend assumptions, and profitability targets.
  • Monitor financial performance of pharmacy programs, contracts, and distribution channels to support growth and margin improvement.
  • Provide pharmacy market intelligence and competitive insights to guide strategic planning and innovation.
  • Partner with executive leadership to align pharmacy initiatives with enterprise growth, affordability, quality, and access goals.
  • Build, lead, and develop a high-performing pharmacy sales and strategy team focused on accountability, innovation, and results.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Position Details:

  • Required experience: Seven years in managed care pharmacy, PBM, health plan, or related industry; seven years of leadership experience
  • Strongly preferred experience: Employer group sales and contracting, PBM negotiations and contracting, specialty pharmacy and distribution channel management, commercial insurance product development, pharmacy benefit design and pricing

Education:

Master's Degree- (Required), Master's Degree-Business Administration/Healthcare Management (Preferred)

Experience:

Minimum of 10 years-Pharmacy (Required), Minimum of 7 years-Managerial/Supervisory (Required)

Certification(s) and License(s):

Skills:

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities.

  • KINDNESS: We strive to treat everyone as we would hope to be treated ourselves.
  • EXCELLENCE: We treasure colleagues who humbly strive for excellence.
  • LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow.
  • INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
  • SAFETY: We provide a safe environment for our patients and members and the Geisinger family. 

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, we encourage an atmosphere of collaboration, cooperation and collegiality.

We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all.  We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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