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Mid Market Business Development Representative

Role overview

Qualifications

  • Bachelor’s degree in business administration, marketing, or a related field, or equivalent practical experience
  • 2+ years of experience in sales, sales support, SDR, or BDR roles with a working understanding of B2B sales processes and techniques
  • 2+ years of hands-on experience using Salesforce or a similar CRM
  • Experience prospecting into healthcare, digital health, or other complex B2B buying environments

Responsibilities

  • Generate qualified pipeline through outbound prospecting and timely inbound follow-up
  • Partner closely with Regional Vice Presidents of Sales on account plans and opportunity handoff
  • Conduct account and industry research to improve connection rates and meeting conversion
  • Educate prospective clients on Hinge Health’s impact through clear communication

About the company

Hinge Health logo

Hinge Health

Digital Health & Health Tech

Hinge Health is creating a new health care system, built around you. Accessible to 25 million members across 1,250 customers, Hinge Health is the #1 digital clinic for joint and muscle pain, delivering superior member outcomes and proven claims reductions. We pair the industry’s most advanced motion technology and wearable pain relief with a complete clinical care team of physical therapists, physicians, and board-certified health coaches to help people move beyond pain and reduce surgeries and opioid use. Hinge Health’s HingeConnect integrates with 1 million+ in-person providers to enable earlier interventions for avoidable MSK surgeries. Four in five health plans and employers with a digital MSK solution trust Hinge Health, including AutoZone, Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, State of New Jersey, US Foods, and Verizon. Learn more at http://www.hingehealth.com. We’re hiring! Join us at hingehealth.com/careers

Company details

Company typeLarge
IndustryDigital Health & Health Tech
Company size1001 - 5000

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Job description

Mid Market Business Development Representative

The Opportunity

Join the team scaling how employers and health plans address musculoskeletal (MSK) pain by building the top-of-funnel engine for our Mid Market segment. As a Mid Market Business Development Representative, you’ll generate qualified pipeline through thoughtful outbound prospecting, timely inbound follow-up, and tight partnership with our sales leaders. You’ll help prospective clients understand how Hinge Health’s digital MSK solution can improve outcomes, reduce costs, and transform member experiences.

This is a fully remote role.

What You’ll Accomplish

  • In your first 3 months:

    • Ramp on Hinge Health’s product, value proposition, and Mid Market ideal customer profile, and complete onboarding for Salesforce and our sales engagement tools.

    • Begin executing outbound sequences (calls, email, and LinkedIn) against a defined set of Mid Market accounts to generate discovery meetings.

    • Take ownership of timely inbound and demo-request follow-up, including event and campaign-driven leads, to convert interest into qualified meetings.

  • In your first 6 months:

    • Consistently hit or exceed monthly meeting and pipeline creation targets for the Mid Market business through multi-channel, personalized outreach.

    • Partner closely with Regional Vice Presidents of Sales on account plans, discovery call creation, and smooth opportunity handoff into the sales cycle.

    • Conduct account and industry research to uncover prospect nuances, tailoring your messaging to improve connection rates and meeting conversion.

  • In your first year:

    • Become a trusted partner to Sales and Marketing in refining our Mid Market prospecting strategy, messaging, and sequencing based on what you’re seeing in the field.

    • Maintain high-quality Salesforce hygiene and reliable coordination across sellers and partners to support accurate forecasting and efficient commercial execution.

    • Help educate prospective clients on Hinge Health’s impact through clear, value-driven conversations and written communication that move prospects from interest to opportunity.

Who You Are

  • You are goal-oriented and energized by building pipeline through disciplined, high-quality outreach and follow-up.

  • You embody our Effective Communication value by being clear, concise, and responsive across calls, email, and internal stakeholders.

  • You are a Learn-it-all, eager to experiment with new messaging, tools, and AI-assisted research to improve your effectiveness over time.

  • You bring Hustle and Accountability, taking ownership of your targets and doing what it takes - creatively and ethically - to hit them.

  • You Lead at all levels, collaborating across Sales, Marketing, and Operations to improve processes, share insights, and support team success.

Basic Qualifications

  • Bachelor’s degree in business administration, marketing, or a related field, or equivalent practical experience.

  • 2+ years of experience in sales, sales support, SDR, or BDR roles, with a working understanding of B2B sales processes and techniques (aligned to a P2 “Developing” professional level of 2–4 years of related experience).

  • 2+ years of hands-on experience using Salesforce or a similar CRM, along with modern prospecting and sales engagement tools such as Outreach, Salesloft, LinkedIn Sales Navigator, ZoomInfo, or similar platforms.

Preferred Qualifications

  • Experience prospecting into healthcare, digital health, or other complex B2B buying environments.

  • Familiarity with account-based marketing and sales enablement platforms such as 6sense, Highspot, or similar tools.

  • Strong research instincts using repeatable AI prompts and tools, and the ability to identify prospect nuances that increase message relevance and conversion.

  • Demonstrated coachability, creativity in personalized outreach, and the ability to adapt quickly as business needs change.

About Hinge Health

At Hinge Health, we’re using technology to scale and automate the delivery of healthcare – starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care – from acute injury, to chronic pain, to post-surgical rehabilitation – through personalized, evidence-based care. As the preferred partner to 60+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,800 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore. Learn more at http://www.hingehealth.com.

What You’ll Love About Us

  • Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.

  • Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.

  • Modern life stipends: Manage your own learning and development.

  • Grow with us through discounted company stock through our ESPP with easy payroll deductions.

Culture & Engagement

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.

By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy.


Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@hingehealth.com" emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. To verify an email from our recruiting team, forward it to security@hingehealth.com.

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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