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Digital Marketing Manager

Care Access

Role overview

Qualifications

  • Bachelor’s degree in marketing or a related field
  • 5+ years of experience in digital/performance marketing and performance optimization
  • Expertise in full funnel campaign strategy, including channels such as paid social, programmatic, and other marketing channels
  • Proactive problem-solver with excellent attention to detail

Responsibilities

  • Develop and implement digital marketing strategies to support patient recruitment
  • Manage paid advertising campaigns across search, social, and display platforms
  • Analyze performance data to uncover actionable insights and drive channel optimizations
  • Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies

About the company

Care Access logo

Care Access

Contract Research Organizations (CRO)

Care Access is a global research site that accelerates the availability of new treatments by enabling more communities to gain access clinical research.

Company details

Company typeSME
IndustryContract Research Organizations (CRO)
Company size501 - 1000

Links

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Job description

About Care Access

Care Access is working to make the future of health better for all. With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly to communities that often face barriers to care. We are dedicated to ensuring that every person has the opportunity to understand their health, access the care they need, and contribute to the medical breakthroughs of tomorrow.

With programs like Future of Medicine, which makes advanced health screenings and research opportunities accessible to communities worldwide, and Difference Makers, which supports local leaders to expand their community health and wellbeing efforts, we put people at the heart of medical progress. Through partnerships, technology, and perseverance, we are reimagining how clinical research and health services reach the world. Together, we are building a future of health that is better and more accessible for all.

To learn more about Care Access, visit www.CareAccess.com.

How This Role Makes a Difference

The Digital Marketing Manager will lead the development and execution of digital campaigns aimed at increasing patient engagement and recruitment. This role requires a data-driven leader who thrives on digging into analytics, identifying growth opportunities, and optimizing digital channels for maximum impact.

How You'll Make An Impact

  • Digital Paid Media Strategy
    • Develop and implement digital marketing strategies to support patient recruitment. Manage paid advertising campaigns across search, social, and display platforms. Analyze performance data to uncover actionable insights and drive channel optimizations. Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goals.
  • Omnichannel Activation: 
    • Activate and grow overall channels used to reach our target audience digitally including programmatic, CTV, and other paid social channels. Build strategies and activate full funnel campaigns, growing awareness of Care Access and our overall offerings.
  • Media Spend Analysis:
    • Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies. Strategically manage and allocate a multi-million-dollar digital marketing budget to maximize overall performance.
  • Automation & Technology:
    • Work with development and analytics teams to further build out our marketing automation.
  • Other Responsibilities:
    • Assist with additional project planning as needed
    • Continuous A/B testing on email and SMS marketing

The Expertise Required

  • Expertise in full funnel campaign strategy, including channels such as paid social, programmatic, and other marketing channels
  • Passion for data analysis and uncovering growth opportunities.
  • Experienced in building a multi-million dollar ad strategies
  • Proactive problem-solver with excellent attention to detail.
  • Ability to lead cross-functional teams and manage multiple projects.

Certifications/Licenses, Education, and Experience

  • Minimum Education:
    • Bachelor’s degree in marketing or a related field
  • Minimum Experience:
    • 5+ years of experience in digital/performance marketing and performance optimization.

How We Work Together

  • Location: Remote within the United States. This role requires 100% of work to be performed in a remote office environment.
  • Travel: This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role.
  • Physical demands associated with this position Include: The ability to use keyboards and other computer equipment.

The expected pay range for this role is $90,000 - $120,000 USD per year for full time team members.

Benefits & Perks (US Full Time Employees)

  • Paid Time Off (PTO) and Company Paid Holidays
  • 100% Employer paid medical, dental, and vision insurance plan options
  • Health Savings Account and Flexible Spending Accounts
  • Bi-weekly HSA employer contribution
  • Company paid Short-Term Disability and Long-Term Disability
  • 401(k) Retirement Plan, with Company Match 

#LI-Remote

Diversity & Inclusion

We work with and serve people from diverse cultures and communities around the world. We are stronger and better when we build a team representing the communities we support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission. 

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Care Access is unable to sponsor work visas at this time.

If you need an accommodation to apply for a role with Care Access, please reach out to: TalentAcquisition@careaccess.com

 

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Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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