Director, Field Marketing; Demand Generation – NorAm Banking

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

This position is a great opportunity for a strategic, creative, and AI-savvy marketer with a proven track record of designing and executing multi-channel enterprise B2B marketing programs that start conversations and drive and accelerate pipeline. Acting as the “virtual CMO” for FICO’s North American banking segment, this director will set and own the North American field marketing and demand generation strategy for the banking industry, working across virtual teams, sales, and account leadership to fuel growth.

What You’ll Contribute

• Serve as the strategic demand generation and field marketing lead (“virtual CMO”) for the NorAm banking segment.  You’ll set priorities and orchestrate execution, collaborating with FICO’s digital, product marketing, events, and SDR teams without direct management authority — requiring strong influence and coalition-building skills.

• Design and execute well-orchestrated multi-channel marketing campaigns (roughly 75% demand generation, 25% field marketing and event execution) incorporating email, webinars, advertising, tradeshows, customer-specific events, and other tactics to drive customer engagement and incremental bookings and revenue. Candidates should be equally strong across both disciplines; this is not a purely digital or purely event-focused role.

• Own marketing-sourced pipeline and booking targets for the region, and manage the allocated marketing budget against those targets.

• Bring a point of view on how AI can be used to generate qualified pipeline beyond content creation — including approaches such as predictive or intent-based lead scoring, AI-driven account prioritization and next-best-action recommendations, and AI-assisted SDR workflows or automation. Hands-on implementation experience is not required, but candidates who can speak credibly to what they’ve tried, what worked, and what didn’t will be strongly preferred, as this person will help shape our broader AI strategy for pipeline generation.

• Apply ABM strategies and scale 1:1 and 1:Few campaigns for priority accounts.

• Build and maintain a strong partnership with NorAm Sales leadership, and nurture ongoing relationships with account managers, the SDR team, and other internal stakeholders.

• Develop messaging strategies and content for emails, webinars, and events, collaborating closely with product marketing and other stakeholders.

• Partner with the events team to plan and execute outstanding tradeshows and customer-specific events (approximately 10–25% travel expected).

• Identify growth opportunities for FICO within the context of the fiscal sales plan and multi-year regional strategy.

What We’re Seeking

• Deep knowledge of complex selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline.

• 10+ years of progressive B2B technology marketing experience, with a demonstrated ability to operate at a strategic level and lead through influence rather than direct authority.

• Retail and consumer banking software experience strongly preferred; familiarity with the competitive and regulatory landscape in this space is a significant advantage.

• Maturity and skill in collaborating with senior executives, customers, and sales teams to align on goals and work through business challenges.

• Creative skills in both communications and problem solving.

• Expertise in using metrics and marketing performance measurement to optimize results and ROI in a corporate marketing environment.

• Strong experience using GenAI to develop demand generation and event content and personalize content to specific personas and accounts, and — ideally — broader experience exploring AI-driven approaches to pipeline generation beyond content creation (see above).

• Outstanding writing and presentation skills.

• A passion for technology, learning, and creativity.

• Knowledge and experience building demand marketing plans.

• Bachelor’s degree, preferably in marketing or a related field.

Our Offer to You

• An inclusive culture strongly reflecting our core values:  Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

• The targeted base pay range for this role is: $115,500 to $181,500 with this range reflecting differences in candidate knowledge, skills and experience.
   

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Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics.  You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.

FICO makes a real difference in the way businesses operate worldwide:

•    Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.

•    Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.

•    Lending — 3/4 of US mortgages are approved using the FICO Score.

Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career.  Join FICO and help change the way business thinks!

Learn more about how you can fulfil your potential at www.fico.com/Careers

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy