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At FirmPilot, we're redefining how law firms grow through AI powered marketing. We combine cutting edge technology with world class digital marketing to help law firms generate more qualified leads, signed cases, and measurable business growth.
We're looking for an experienced Director/Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing pages that convert.
Every click matters. Every second of page load matters. Every headline, call to action, and form field matters.
If you're obsessed with turning paid traffic into qualified leads through data driven experimentation, exceptional user experience, and relentless optimization, we'd love to meet you.
Design, build, launch, and continuously optimize high performing WordPress landing pages that support our Google Ads strategy, and work with our product team to automate and improve the effectiveness using AI.
Develop scalable landing page experiences across multiple legal practice areas while maintaining exceptional user experience and conversion performance.
Partner closely with our Paid Media team to improve Google Ads Quality Score by optimizing:
Your work will directly impact campaign performance, cost per click, and lead generation.
Continuously improve every stage of the user journey by optimizing:
Success is measured by generating more qualified leads while lowering acquisition costs.
Develop and execute ongoing A/B testing initiatives across landing pages and conversion funnels.
You'll create hypotheses, launch experiments, analyze results, and implement winning strategies backed by data.
Create persuasive landing page copy that aligns with search intent and motivates users to take action.
You'll write and optimize:
Own the reporting behind landing page performance.
Monitor and improve:
You understand that meaningful business metrics matter more than vanity metrics.
Use AI as a force multiplier throughout your workflow.
Examples include:
We're looking for someone who already uses tools like Claude and ChatGPT to work smarter while maintaining exceptional quality.
Within your first year, you'll:
You'll join one of the fastest growing AI companies transforming legal marketing.
You'll have the opportunity to own a critical growth function, work alongside a highly talented team, and directly influence how thousands of prospective clients discover and engage with law firms across the country.
If you thrive in a fast paced environment, enjoy solving complex marketing challenges, and are passionate about measurable business impact, you'll fit right in.
We're looking for proven results, not buzzwords.
Please include:
Candidates with demonstrated success improving conversion performance in highly competitive paid search environments will receive priority consideration.
Pursuant to applicable pay transparency laws, the Company reasonably expects the salary range for this position to be $100,000 to $135,000 annually.
In addition to base salary and commission, FirmPilot offers:
After you apply, unlock the direct contact details of the people who actually make the call. A quick follow-up makes you 5x more likely to land an interview.
Marcus Rivera
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