Sr Personal Lines Marketing Specialist (Remote PA)

At Selective, we don't just insure uniquely, we employ uniqueness.

Selective is a midsized U.S. domestic property and casualty insurance company with a history of strong, consistent financial performance for nearly 100 years. Selective's unique position as both a leading insurance group and an employer of choice is recognized in a wide variety of awards and honors, including listing in Forbes Best Midsize Employers in 2025 and certification as a Great Place to Work® in 2025 for the sixth consecutive year.

Employees are empowered and encouraged to Be Uniquely You by being their true, unique selves and contributing their diverse talents, experiences, and perspectives to our shared success. Together, we are a high-performing team working to serve our customers responsibly by helping to mitigate loss, keep them safe, and restore their lives and businesses after an insured loss occurs.

Provides guidance and assistance regarding products and services to corporate and regional personnel, as well as agents in the areas of underwriting, claims, loss control, and marketing. Drives new business production and develops profitable growth opportunities with current and new distribution partners. Enables the Strategic Business Unit’s (SBU’s) to produce acceptable growth levels, profitability and return on equity in support of corporate growth strategies. All job duties and responsibilities must be carried out in compliance with applicable legal and regulatory requirements.

• Establishes and achieves production and profitability goals in the assigned territory for personal lines by identifying key agents, new business opportunities, and new agency appointments.
• Monitors and analyzes business segments, territory and agency results and achievements. Makes recommendations and implements modifications in order to maximize those results or achievements.
• Effectively manages all territory business factors by performing agency management duties. These include production, producing agents, and agency development. Monitors agency success and executes plans to increase production.
• Provides technical information, develops, and conducts training or marketing and technical presentations to internal and external audiences on business segment's products and services.
• Develops and implements marketing strategies.
• Assists in recommending and developing product and pricing strategies.
• Reviews applications and financial requirements for potential risk selection. Identifies book roll opportunities by reviewing and analyzing the book of business for profitability and mix of business. Manage the book roll process and hold agents accountable to ensure transactions are complete and achieve a successful close rate.
• Gathers and relays competitive market intelligence and conducts rate review analysis. Recommends and develops product and pricing recommendations.
• Trains and mentors’ additional staff on execution of the department’s strategies.
• Must be able to drive an automobile to travel within territory. Car travel represents approximately 80% of employee’s time.

Knowledge and Requirements

• Possess personal lines insurance knowledge Demonstrated communication, negotiation, and presentation skills. Must be results oriented. Excellent marketing skills. Proficiency in most standard business software applications, particularly Microsoft Office (Excel, PowerPoint, Word, and Outlook), Internet. Must have valid state-issued driver’s license in good standing and be able to drive an automobile.

Education and Experience

• College degree preferred. 5+ years field marketing experience. 5+ years underwriting experience.
• College degree preferred. 5+ years field marketing experience. 5+ years underwriting experience.

Selective Insurance offers a total rewards package that includes a competitive base salary, incentive plan eligibility at all levels, and a wide array of benefits designed to help you and your family stay healthy, achieve your financial goals, and balance the demands of your work and personal life. These benefits include comprehensive health care plans, retirement savings plan with company match, discounted Employee Stock Purchase Program, tuition assistance and reimbursement programs, and 20 days of paid time off. Additional details about our total rewards package can be found by visiting our benefits page.

The actual base salary is based on geographic location, and the range is representative of salaries for this role throughout Selective's footprint. Additional considerations include relevant education, qualifications, experience, skills, performance, and business needs.

Selective is an Equal Employment Opportunity employer. That means we respect and value every individual’s unique opinions, beliefs, abilities, and perspectives. We are committed to promoting a welcoming culture that celebrates diverse talent, individual identity, different points of view and experiences – and empowers employees to contribute new ideas that support our continued and growing success. Building a highly engaged team is one of our core strategic imperatives, which we believe is enhanced by diversity, equity, and inclusion. We expect and encourage all employees and all of our business partners to embrace, practice, and monitor the attitudes, values, and goals of acceptance; address biases; and foster diversity of viewpoints and opinions.

For Massachusetts Applicants

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.