Territory Manager – iGaming – Western Africa

A rapidly growing international B2B gaming technology provider is seeking a commercially driven and well-connected Territory Manager – West Africa to expand its presence, develop strategic partnerships and deliver sustainable revenue growth across the region.

The business provides premium online casino content, live casino products, jackpot solutions and player-engagement tools to operators across regulated markets worldwide. This role will be central to strengthening commercial performance across West Africa.

The Territory Manager will lead commercial development across West Africa, managing strategic operator relationships while identifying and converting new business opportunities.

You will act as the company's key commercial representative in the territory, working with operators, platform providers, aggregators and other industry stakeholders to drive market penetration and long-term revenue growth.

Key Responsibilities

• Develop and execute the commercial growth strategy across West Africa.
• Build and manage relationships with online casino operators, sportsbook operators, platforms, aggregators and strategic partners.
• Identify and convert new business opportunities across relevant markets.
• Lead the full commercial sales cycle from prospecting through negotiation, contracting, launch and ongoing account development.
• Grow revenue from existing clients through product expansion, commercial optimisation and relationship management.
• Present online casino, live casino, jackpot and player-engagement products to prospective and existing partners.
• Monitor operator activity, market trends, competitor movements and regulatory developments.
• Work closely with product, marketing, legal, compliance and account-management teams to support successful client launches.
• Attend industry events, client meetings and networking opportunities across the region.
• Maintain accurate pipeline forecasts, commercial reports and market intelligence updates.

Requirements

• Proven experience in business development, sales, account management, partnerships or territory management within iGaming, online casino, gaming technology, payments or a related B2B sector.
• Strong understanding of the West African iGaming and online betting market.
• Established operator, platform, affiliate, aggregator or strategic-partner relationships in West Africa.
• Demonstrable experience winning new business and growing key commercial accounts.
• Strong negotiation, presentation and stakeholder-management capability.
• Commercially astute, target-driven and comfortable operating autonomously.
• Ability to travel regularly across West Africa.
• Excellent English communication skills; French or Portuguese language capability will be advantageous.

What's on Offer

• A high-impact commercial role within an international gaming technology business.
• Direct exposure to senior decision-makers across a fast-growing African gaming market.
• A broad product portfolio across online casino content, live casino, jackpots and player-engagement solutions.
• The opportunity to shape regional market strategy and build long-term operator partnerships.
• A collaborative international environment with strong internal support.

This role will suit an ambitious iGaming commercial professional who understands the West African market and can turn relationships, insight and opportunity into measurable commercial growth.

Apply now by sending your CV to contact@initiateinternational.com for this Territory Manager role.