Role overview

Qualifications

Italian and French at C1 level
3+ years in on-page SEO, ideally in iGaming or sports betting
Strong command of on-page optimisation and search intent
Proficiency in keyword research and structured briefs

Responsibilities

Own on-page SEO for the Italian and French publications across the group's iGaming and media portfolio
Optimise pages for rankings, CTR, and search intent: titles, meta, headings, internal linking, and content structure
Run keyword and gap analysis in Ahrefs and turn it into structured briefs and on-page recommendations
Audit existing pages and prioritise optimisation opportunities that drive organic growth

Key facts

Remote from: France
Freelance
Senior (5-10 years)
Content Specialist
German, Italian, French

Hard skills

Keyword Research Search Engine Optimization Content Management Symbolic Link

Other skills

Teamwork
Communication

About the company

Odds Scanner

Sports Betting & iGaming

Odds Scanner is a Marketing and Media Technology Company that helps iGaming operators grow in highly competitive markets by bringing unique solutions designed to funnel high-quality traffic to their products. Our team develops iGaming business marketing strategies and services such as media buying, SEO, content and technology combining and leveraging each other into a wide and and in-depth market approach.

Company details

Company typeScaleup

IndustrySports Betting & iGaming

Company size51 - 200

Links

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Job description

Your mission

Odds Scanner Group runs a portfolio of sports betting and media publications across several international markets. This role sits within the SEO department's On-Page sub-team and owns on-page SEO for the Italian and French publications. You will optimise pages for search intent and rankings, turn keyword research into structured briefs and recommendations, and work alongside technical, off-page, and editorial colleagues to drive organic growth in a fast-moving iGaming environment.

Responsibilities

Own on-page SEO for the Italian and French publications across the group's iGaming and media portfolio
Optimise pages for rankings, CTR, and search intent: titles, meta, headings, internal linking, and content structure
Run keyword and gap analysis in Ahrefs and turn it into structured briefs and on-page recommendations
Audit existing pages and prioritise optimisation opportunities that drive organic growth
Produce and refine on-page content in Italian and French where needed to support ranking goals
Manage internal linking strategy across assigned publications
Coordinate with technical, off-page, and editorial colleagues to align on-page work with wider SEO goals
Report on the impact of on-page changes on rankings and traffic

Requirements

Italian and French at C1 level
3+ years in on-page SEO, ideally in iGaming or sports betting
Strong command of on-page optimisation and search intent
Proficiency in keyword research and structured briefs
Familiarity with Ahrefs or equivalent tools

Nice to have:

German language
Direct iGaming or sports betting experience

Benefits

40 days of holidays of your choosing (take only the bank holidays you want!)
Flexible working hours
Yearly bonus based on performance
Health Insurance allowance
Sports Allowance
Work from Home Allowance

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