Role overview

Qualifications

Bachelor's degree, preferably in Business, Marketing, Computer Science, or quantitative field
3-5 years of experience in an industry, market, technology, or business initiative related to marketing or sales/customer support
Minimum of 3 years’ experience working with analytics and data mining in a professional environment
Direct or database marketing experience in both a business to business and business to consumer environment

Responsibilities

Provides marketing campaign support for list segmentation, lead nurturing, lead management, analysis, and reporting
Builds campaign logic to support complex list segmentation projects using SAS Marketing Automation
Plays an essential role in the efforts of building and maintaining comprehensive campaign reporting
Provides superior customer service to our internal clients and external suppliers

Key facts

Remote from: New Jersey (USA)
Full time
Senior (5-10 years)
Marketing Operations Analyst
English

Hard skills

Salesforce Marketing Automation Market Segmentation SAS (Software) Database Marketing SAS Enterprise Miner SAS Business Intelligence (BI) IBM I Microsoft Dynamics Meeting Facilitation Online Communication Project Management Technical Engineering

Other skills

Negotiation
Customer Service
Interpersonal Communications
Non-Verbal Communication

About the company

Alpha Business Solutions

Human Resources Services

Alpha Business Solutions LLC is one of the largest MBE certified, Black-owned Employer of Record/ Payrolling/ Staffing service provider firms in the United States. We combine business solutions with innovative diversity programs that enable our clients to do well while doing good. Workforce Management Solutions - Employer of Record & Payrolling Services - IC/1099 Compliance - Risk Mitigation - Compliance Reporting Staffing Solutions - Contract Staffing - Risk Mitigation Diversity Solutions - Diverse Spend - Supply Chain Diversity - Workforce Diversity Please join our LinkedIn company page for expert advice, opinions, and information about what’s happening at Alpha.

Company details

IndustryHuman Resources Services

Company size1001 - 5000

Links

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Job description

Marketing Campaign Analyst
Location: 100% Remote | with occasional visits to clients office in Newark NJ
Duration: 6 months plus

They need to be versed in Salesforce and Litmus, Email Deployment. Hybrid. Remote role - but may need to come to the office (Newark) once every two weeks or once a month.

Reporting to the Director, Multichannel Marketing, this position serves as a principal resource to provide database marketing support to include list development, lead management, list brokering, analysis and reporting.

Provides marketing campaign support for list segmentation, lead nurturing, lead management, analysis, and reporting.
Contributes to the efforts focused on development of an integrated data strategy for optimum database marketing efforts aligned to overall campaign effectiveness.
Builds campaign logic to support complex list segmentation projects using SAS Marketing Automation (Customer Intelligence Suite).
Plays an essential role in the efforts of building and maintaining comprehensive campaign reporting, tracking through customized reports and dashboards.
Provides support for data analysis based projects such as customer segmentation, attrition modeling, customer lifetime value, etc.
Researches, processes and stages customers and prospects into Siebel sales force automation tool with a high level of accuracy.
Provides superior customer service to our internal clients and external suppliers.
Provides project leadership and management in support of marketing support requests.
Serves as resource to staff and management to provide general direction and structure to implement activities associated with related projects and business initiatives.
Performs other duties as assigned.

Education/Experience:

Bachelor's degree, preferably in Business, Marketing, Computer Science, or quantitative field
3-5 years of experience in an industry, market, technology, or business initiative related to marketing or sales/customer support.. Health Insurance industry experience a definite plus.
Minimum of 3 years’ experience working with analytics and data mining in a professional (non-educational) environment.
Direct or database marketing experience in both a business to business and business to consumer environment
Knowledge of other database marketing technologies and Email Service providers such as ExactTarget
SAS Programming experience

Knowledge:
Salesforce and Litmus
High-level knowledge of the following SAS applications:

SAS Enterprise Guide (Mandatory)
SAS Enterprise Miner (Optional)
SAS Customer Intelligence Suite (or IBM Unica, Microsoft Dynamics, or similar Marketing CRM solution.

Skills and Abilities:

Good negotiation, facilitation, and customer service skills
Good interpersonal, oral, and written communication skills
Ability to organize and manage projects
Ability to relate technical concepts to applications and user needs

Please apply with your interest. You may also reach out to me at abaranwal@alphambe.com

Thank you,
Ashu

We provide a comprehensive package which includes.
Benefits

Medical for full time employees
Dental, and Vision Insurance
Life Insurance, Short-Term Disability, Long-Term Disability, etc.