Senior Market Research Specialist

We are looking for a Market Research Specialist to power data-driven decisions across Avalara's tax compliance and regulatory technology portfolio. Global compliance is growing more complex. AI is reshaping how businesses manage tax. Avalara's marketing, product, and go-to-market teams need sharper, faster, and more reliable insight into customers, competitors, and the market. You will deliver that insight.

This is a hands-on role focused on completing primary market research, surfacing actionable insights, and building competitive intelligence across the global tax-tech and compliance solutions landscape. Your work will directly shape positioning, product priorities, and go-to-market strategy — helping Avalara make better decisions, faster.

This is a remote, US-based position reporting to our Senior Manager, Product Marketing

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Primary Research & Insight Delivery

• You will complete qualitative and quantitative primary market research that informs marketing, product, and go-to-market strategies for tax compliance solutions.
• You will design surveys and discussion guides that align with our goals and produce clear, reliable, decision-ready results.
• You will analyze research data in Excel (can perform complex functions) and Power BI to identify customer needs, buying drivers, adoption barriers, and market trends.
• You will surface themes from qualitative and open-ended responses related to compliance complexity, automation needs, and customer pain points.

Competitive & Market Intelligence

• You will build competitive intelligence across the tax compliance, indirect tax, e-invoicing, reporting, and broader compliance technology ecosystem — including competitor positioning and messaging
• You will integrate secondary research, industry reports, regulatory developments, and internal performance data to strengthen and contextualize insights.

Storytelling & Enablement

• You will translate market, customer, and competitive insights into clear narratives that drive strategic decision-making.
• You will coordinate with external research vendors to protect timelines, data quality, and delivery.

Collaboration

• You will partner with marketing, product, sales, analytics, and commercial teams in a global SaaS environment to ensure insights are understood and acted on.

• Bachelor's degree (business, marketing, economics, or social science preferred).
• 7+ years of hands-on experience in qualitative and quantitative primary market research.
• Proficiency in Power BI, Excel, and PowerPoint.
• Hands-on experience with Qualtrics or a similar survey platform.
• Analytical and storytelling skills, with the ability to connect insights to business and product decisions.
• Experience using AI and related tools to improve operational efficiency and the quality of research output.

Avalara is an AI-first company, and you will also use AI to improve the speed, quality, and scale of research and insight delivery. In practice, you will:

• Use AI tools to accelerate data synthesis, qualitative coding, and theme detection across large volumes of customer and market inputs.
• Use AI to improve the clarity and efficiency of research deliverables and stakeholder-ready narratives.

AI is embedded in our workflows, decision-making, and products.  Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.

• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.

• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards 

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. 

Health & Wellness 
Benefits vary by location but generally include private medical, life, and disability insurance. 

Inclusive culture and diversity 
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. 

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.