Sr Director, Regional Marketing Americas

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The Opportunity

Otis is a global leader with a multi-billion-dollar installed base and a highly localized commercial execution model across Service, Modernization, and New Equipment. As customer expectations evolve and competition intensifies, marketing plays a critical role in generating demand, strengthening the Otis brand, and accelerating commercial growth.

We are seeking a Senior Director, Regional Marketing Americas to build and lead a high-performing regional marketing organization across North America and Latin America. The Senior Director will ensure consistent, scalable execution across the Americas while delivering measurable business impact through demand generation, installed-base penetration, lifecycle marketing, brand strength, and customer-led growth initiatives. This leader will serve as a key partner to regional commercial teams, connecting global marketing priorities with local market opportunities to accelerate growth across Service, Modernization, and New Equipment businesses.

Why This Role Matters Now

• Critical leadership role supporting growth across the Americas region
• Direct impact on demand generation, pipeline creation, and revenue outcomes
• Opportunity to strengthen commercial alignment between Marketing and Sales
• Responsible for scaling account-based and digitally driven marketing programs
• Key role in driving consistency of brand, messaging, and customer experience across markets
• Leads regional transformation toward a more data-driven and performance-oriented marketing organization

24–36 Month Mandate

• Accelerate pipeline generation and marketing-attributed revenue across the Americas
• Establish a best-in-class regional go-to-market model aligned to business priorities
• Expand Account-Based Marketing programs targeting strategic customers and industries
• Improve marketing ROI, campaign effectiveness, and conversion performance
• Increase customer engagement across the lifecycle through integrated marketing programs
• Build scalable marketing capabilities in digital, analytics, customer insights, and commercial partnership
• Strengthen alignment between regional sales and marketing teams

Key Responsibilities

Lead Regional Marketing Strategy

• Define and execute the Americas marketing strategy aligned to growth priorities and commercial objectives
• Translate global marketing priorities into regional plans tailored to market dynamics and customer needs
• Shape go-to-market approaches for Service, Modernization, New Equipment, and strategic growth initiatives
• Align marketing investments and resources to maximize business outcomes

Drive Demand Generation & Pipeline Growth

• Lead integrated, multi-channel marketing campaigns that generate qualified leads and pipeline opportunities
• Expand and scale Account-Based Marketing programs focused on strategic enterprise and key accounts
• Ensure strong alignment between marketing programs, sales priorities, and revenue objectives
• Optimize campaign performance through data-driven decision making and continuous improvement

Serve as a Strategic Commercial Partner

• Partner closely with Regional Sales Leadership to align on priorities, target accounts, and growth opportunities
• Support commercial planning through customer insights, market intelligence, and demand forecasting
• Act as the voice of the customer in shaping messaging, content, and campaign strategies
• Help drive sales enablement efforts that improve commercial effectiveness

Build Organizational Capability

• Lead and develop a high-performing team of regional marketing managers and specialists
• Foster a culture of accountability, collaboration, innovation, and continuous improvement
• Strengthen capabilities in digital marketing, analytics, customer engagement, and commercial marketing
• Create succession plans and talent development strategies across the regional organization

Deliver Performance & Continuous Improvement

• Establish and monitor KPIs including pipeline contribution, lead quality, campaign ROI, revenue influence, and account engagement
• Leverage analytics and customer insights to continuously optimize marketing performance
• Ensure effective use of marketing technology, automation, CRM, and customer data platforms
• Demonstrate measurable business impact to regional and global leadership

Success Measures

• Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) generated
• Marketing-sourced and marketing-influenced pipeline and revenue
• Campaign ROI and conversion performance
• Account engagement and ABM program effectiveness
• Sales partner satisfaction and commercial alignment
• Regional brand strength and customer engagement metrics
• Team performance, capability development, and employee engagement

Ideal Candidate Profile

Experience

• 12–15+ years of experience in B2B marketing, commercial excellence, demand generation, or growth marketing
• Significant leadership experience within large, matrixed, global organizations
• Proven success driving measurable demand generation and revenue outcomes
• Experience partnering directly with senior commercial and business leaders
• Experience leading regional marketing organizations across diverse markets

Capabilities

• Strong strategic marketing and commercial business acumen
• Expertise in demand generation, digital marketing, ABM, and customer lifecycle marketing
• Data-driven mindset with strong analytical capabilities
• Exceptional leadership, communication, and influencing skills
• Ability to balance strategy, execution, and operational excellence
• Strong change leadership and organizational development capabilities

Organizational Scope

• Leads regional marketing teams across North America and Latin America
• Direct responsibility for regional marketing strategy, programs, performance, and talent
• Key member of regional commercial leadership discussions
• Extensive cross-functional collaboration with Sales, Product, Digital, Customer Experience, and Global Marketing teams

Impact

This role is critical to accelerating growth across the Americas by connecting marketing investments directly to commercial outcomes. Through strategic leadership, strong commercial partnership, and data-driven execution, the Senior Director will strengthen the Otis brand, increase customer engagement, generate demand, and drive measurable business growth across the region.

The salary range for this role is$200,000-$240,000.  Pay within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. 

If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day. 

Otis is the world’s leading elevator and escalator manufacturing, installation, and service company. We move 2.4 billion people every day and maintain approximately 2.4 million customer units worldwide, the industry's largest Service portfolio.  

You may recognize our products in some of the world’s most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 72,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.  

When you join Otis, you become part of an innovative global industry leader with a resilient business model. You’ll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you’ll gain working alongside the best and brightest, keep us connected and on the cutting edge.  

We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.   

Today, our focus more than ever is on people. As a global, people-powered company, we put people – passengers, customers, and colleagues – at the center of everything we do.  We are guided by our values that we call our Three Absolutes – prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click here.  

Become a part of the Otis team and help us #Buildwhatsnext! 

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