Events Marketing Manager

Own PetDesk's event marketing strategy and execution across tradeshows, conferences, veterinary association events, and virtual events, ensuring alignment with growth objectives and pipeline targets

Develop and manage the annual events roadmap, identifying, evaluating, and recommending new event opportunities that drive measurable business impact

Drive event-sourced pipeline generation by partnering with Sales and Marketing leadership to establish goals, optimize event performance, and improve conversion throughout the event lifecycle

Lead end-to-end event planning and execution, including logistics, vendor management, registrations, travel coordination, booth activations, promotional campaigns, and on-site event management

Build and execute integrated pre-event, onsite, and post-event engagement strategies designed to maximize attendee engagement, meeting generation, lead capture, and opportunity creation

Partner closely with Marketing Operations to ensure accurate event attribution, lead routing, campaign tracking, reporting, and measurement of event-driven business outcomes

Analyze event performance and deliver actionable insights on event-sourced pipeline, opportunity creation, ROI, and overall business impact to inform future investment decisions

Manage event budgets and vendor relationships, ensuring financial accountability, operational excellence, and strong returns on investment

Serve as the on-site leader at events, proactively solving problems, navigating unexpected challenges with professionalism and poise, and ensuring a seamless experience for attendees, customers, partners, and internal stakeholders

Collaborate cross-functionally with Sales, Customer Success, Product Marketing, and Design while building scalable processes and playbooks that support the continued growth of PetDesk's events program

3+ years of experience in event marketing, field marketing, or demand generation within B2B SaaS, healthcare technology, or a related industry

Demonstrated success owning events that generate measurable pipeline, opportunities, and revenue impact

Proven ability to navigate unexpected challenges, make decisions under pressure, and maintain a calm, professional presence in high-visibility situations

Strong cross-functional collaboration skills with experience partnering closely with Sales, Marketing Operations, and executive stakeholders

Comfortable traveling up to 30-40% of the year to support event execution 

Experience with Salesforce, marketing automation platforms, event technologies, and reporting tools

Medical coverage for employees and dependents (80-90% covered by employer)

Employer HSA contribution with HDHP

401(k) match up to 3.5% 

Dependent Care Flexible Spending Account (FSA)

Dental & Vision coverage available 

Basic Life and AD&D Insurance

Short and Long Term Disability

Flexible Time Off & 12 Paid Annual Holidays

Paid Parental Leave

Pawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance

$250 Annual Stipend for Learning and Development