Digital Media Specialist

Term of Employment: Full-Time, Exempt

Reports To: Digital Media Manager

Union: Bargaining Unit Position, Nonprofit Professional Employees Union (NPEU)

Location: Remote (U.S. Based)

Who We Are:

The Animal Legal Defense Fund’s mission is to protect the lives and advance the interests of animals through the legal system. The Animal Legal Defense Fund accomplishes this mission by filing high-impact lawsuits to protect animals from harm, providing free legal assistance and training to prosecutors to assure that animal abusers are held accountable for their crimes, supporting tough animal protection legislation and fighting legislation harmful to animals, gathering data about and advocating for effective regulation of animal exploitative industries and providing resources and opportunities to law students and professionals to advance the emerging field of animal law. 

Role Description: 

The Digital Media Specialist’s primary responsibility is maintaining and building ALDF’s digital presence across websites and paid advertising channels. The role coordinates and builds content on aldf.org and other subsites, including advocacy and campaign pages and online action centers. The position also helps to design and implement digital advertising campaigns and analytics reporting, ensuring digital content drives engagement and supports the organization’s priority areas of work. 

How You Will Make a Difference: 

Website

• Publish diverse legal and advocacy-driven content on the ALDF website, including landing pages and action centers, utilizing multiple templates and complex taxonomy. 
• Update webpages on a rolling basis, with information supplied by program departments.
• Maintain and organize image and video assets in our digital media library.
• Select, crop, and size photos for the website, following organizational photography standards.
• Serve as a final check before publishing, coordinating edits as needed.
• Perform daily maintenance, monitoring, and quality assurance of the website.
• Support integration with CRM and analytics platforms.
• Support eventual new website build.

Digital Analytics

• Monitor and analyze website performance, functionality, use experience, and mobile responsiveness, and report on website metrics including traffic, downloads, and click rates, leveraging Google Analytics and Tag Manager. 
• Provide insight and advice in team collaborations, with a focus on maximizing posts for use on the web and upholding content quality standards, emphasizing usability and UX, shareability, findability, style, and maintainability. 
• Stay up to date on industry trends, technological developments, SEO, and UX strategies.
• Generate monthly performance reports.

Digital Marketing

• Create and implement strategies to recruit a wide demographic of supporters with an emphasis on conversation, including utilizing and managing the assigned online recruitment advertising budget — to include social media advertising (Meta, LinkedIn), Google Ads Words, retargeting ads, and banner ads.
• Conduct audience targeting, retargeting, and A/B testing.
• Develop ad copy, creative briefs, and campaign recommendations.
• Measure success of every digital advertising campaign, tracking campaign performance, including conversions and ROI. 
• Manage and optimize the organization’s Google Grant.
• Collaborate with development, events, and program departments, to support direct marketing campaigns for fundraising, conferences, and key audience cultivation.
• Manage and code advertising expenses to corresponding restricted grants.

Intranet Support

• Create Intranet posts as assigned, including uploading and embedding videos, news articles, staff announcements, staff directory updates, graphics, and other apps as needed.

Please note, this job description is not intended to be a comprehensive list of all duties and responsibilities of the position, which are subject to change in order to best advance ALDF’s strategic objectives and mission.  

We Are Looking for Candidates With:

• Bachelor’s degree in communications, marketing or a related field. In lieu of a degree, an additional 3 years of relevant experience may be considered equivalent.
• Minimum of 3 years of digital communications and production experience. 
• Experience with CMS platforms, including WordPress and Drupal, required.
• Proficiency in HTML is required. 
• Experience with paid digital advertising campaigns.
• Knowledge of SEO best practices 
• Experience with CSS and JavaScript preferred.
• Experience with Salesforce integration.
• Experience with data analytics platforms such as Google Analytics and Tag Manager required.
• Experience with Adobe Creative Suite, Microsoft SharePoint, and Asana a plus. 
• Demonstrated ability to maintain attention to detail.
• Highly organized, with the ability to manage multiple projects and priorities.
• Able to work effectively in a fast-paced, multi-tasking, collaborative team environment.
• Must be goal-oriented, self-motivated, creative, highly-flexible and adaptable to change. 
• Demonstrated interest and passion for digital technology.
• Background in animal protection and demonstrated commitment to the mission of the Animal Legal Defense Fund preferred. 
• The ability to travel periodically for staff meetings and retreats (estimated 1-3 trips annually).

We Offer Competitive Compensation with Excellent Benefits, Including:

• Starting annual salary of $71,509 for most geographic locations.
• For candidates located within 25 miles of Washington D.C., Cotati, CA, and Los Angeles, starting pay is $75,273
• For candidates located within 25 miles of New York City and San Francisco, starting pay is $79,036

To ensure salary equity, we do not negotiate salary outside of the published starting rate. Rate is determined by role, using set geographical factors.

• Comprehensive health care, dental, life and vision benefits (100% employer paid); Flexible Spending Account (FSA) and Dependent Care Account (DCA) are also available. 
• 192 hours of PTO.
• 19 paid holidays.
• 1-month paid sabbatical after 5 years of continuous employment. 
• 16 weeks paid parental leave.
• 401k plan with a maximum 5% employer contribution match after one year of employment.
• Alternative work schedules (at manager’s discretion). 
• One-time remote work allowance of $750
• Annual professional development reimbursement of up to $1,000

Maintaining a healthy work/life balance is a core value for the Animal Legal Defense Fund.

Additional Information:

This role is included in a collective bargaining unit that is represented by the Nonprofit Professional Employees Union (NPEU). Certain terms and conditions of your employment, including wages and benefits, have been negotiated with the Union and are included in a collective bargaining agreement between ALDF and the Union. 

This is a U.S. based position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.  

The Animal Legal Defense Fund (ALDF) is an equal opportunity employer and committed to providing an employment environment which is welcoming of persons from diverse backgrounds and free from unlawful discrimination and harassment, and in which all legal rights of our employees are recognized and protected. ALDF conducts all internal and external operations, programs, and employment-related decision making (including hiring decisions) without regard to actual or perceived race, ancestry, color, religion, national origin, citizenship, immigration status, sex or gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, political affiliation, disability or medical condition (including physical, intellectual, or psychiatric), sexual orientation, marital status, military or veteran status, genetic information, age, or other protected category, and in compliance with all applicable federal, state, and local anti-discrimination and anti-harassment laws.  

Consistent with the organization’s mission, our offices and events are free of animal products and byproducts.