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Overview:

Senior Digital Media Advisor

The Senior Digital Media Advisor is a strategic leader responsible for shaping and advancing the organization’s digital strategy across web and mobile platforms. This product role partners closely with Marketing/Communications, Technology, and Customer Operations teams to design scalable digital solutions that enhance customer experience, drive growth, and support enterprise initiatives.
As a trusted advisor and subject matter expert, this individual translates business strategy into actionable digital experiences, leveraging data, market insights, and emerging technologies to meet evolving customer needs within a healthcare insurance environment.

Remote Opportunity

Key Responsibilities
Digital Strategy & Experience

Define and lead omnichannel digital strategy aligned with enterprise goals, customer needs, and market opportunities.
Drive experience-led solutions across web, mobile, and social platforms, ensuring consistency, usability, and measurable impact.
Apply user-centered design principles and data insights to optimize customer journeys and engagement.

Cross-Functional Partnership

Collaborate with Product Owners, Product Managers, Engineering, IT, and Customer Operations to design and deliver scalable digital capabilities.
Translate business, market, and customer requirements into clear digital strategies and prioritized initiatives.
Act as a digital enabler by supporting technology and operations teams in the execution of marketing and experience-related solutions.

Growth, Segmentation & Acquisition

Advise stakeholders on best practices for digital audience segmentation, and lifecycle development.
Leverage performance insights and market trends to identify opportunities for optimization and innovation.
Ensure digital strategies align with healthcare regulatory considerations and customer trust requirements.

Thought Leadership & Enablement

Serve as a subject matter expert on digital strategy, tools, and techniques; educate and influence teams across the organization.
Promote modern digital practices, experimentation, and continuous learning aligned with industry trends.
Foster a collaborative, inclusive team environment that values shared ownership, problem-solving, and data-informed decision-making.

Market & Competitive Insights

Monitor competitive landscape, customer expectations, and digital trends to inform strategy and roadmap decisions.
Provide strategic recommendations that balance innovation, scalability, and operational readiness.

Education

• Bachelor Level Degree (Required)
• Master Level Degree (Preferred)

Qualifications

• Bachelor’s degree required
• 6–8 years of experience in digital strategy, digital marketing, or customer experience leadership.
• Demonstrated experience developing and executing digital strategies across web and mobile channels (public-facing/authenticated experiences).
• Prior experience in healthcare, insurance, retail or similar
• Strong experience partnering with business stakeholders and cross-functional technology teams.
• Excellent communication, stakeholder management, and customer-centric problem-solving skills.

Preferred

• Prior business strategy, customer experience, or product management experience for large scale digital applications and mobile technology
• Experience leading or supporting complex, cross-functional initiatives in matrixed organizations.
• Familiarity with data-driven optimization, experimentation, and performance measurement.
• Master's degree
• Bilingual (Spanish) a plus

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

In support of our mission “to improve health every day,” this is a tobacco-free environment.

For positions that are available as remote work, Sentara Health employs associates in the following states:

Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.