Regional Sales Manager

Work Location

About the Role

The Regional Sales Manager- Cannabis will be responsible for managing and directing the sales activities within Western Canada. This role involves developing and implementing sales strategies, leading a team of Territory Managers and ensuring that sales and revenue targets are achieved. The manager will also be responsible for building and maintaining relationships with key clients and stakeholders.

Key Responsibilities

Sales strategy & execution

• Develop and implement regional sales strategies to achieve organizational goals and objectives
• Monitor market trends and competitor activities to identify opportunities and risks
• Set sales targets and priorities for the sales team to meet and exceed

Team Leadership and Management

• Recruit, train and mentor a team of sales representatives
• Conduct regular performance evaluations and provide feedback to improve sales performance
• Foster a positive and motivating working environment focused on delivering results, while encouraging collaboration

Client Relationship Management

• Build and maintain strong relationships with Key clients & distributors
• Address client inquiries, concerns and feedback in a timely and professional manner
• Conduct regular client meetings to review performance and identify opportunities for growth

Sales Reporting and Analysis

• Prepare and submit regular sales reports, forecasts and performance analysis to senior management
• Analyze sales data to inform business decisions and adjust sales strategies as needed
• Prepare & submit sales reports, forecasts and any additional relevant documentation

Compliance

• Ensure all activities comply with provincial & federal regulations regarding the sale of cannabis products
• Stay informed on changing laws and regulations affecting the cannabis industry

Budget Management

• Manage the Regional sales budget and ensure efficient allocation of resources
• Monitor expenses and ensure they are within approved budgets

Qualifications

• Bachelor’s degree in business, Marketing or a related field an asset
• Proven experience in sales management, preferably in the cannabis industry or a relevant field
• Demonstrated success in achieving sales targets and managing a field sales team
• Strong leadership and team management skills
• Excellent communication & interpersonal skills
• Strategic thinking and problem-solving skills
• Knowledge of Cannabis products and industry regulations
• Proficiency in Microsoft Office Suite and CRM software
• Responds positively to coaching & feedback

Other requirements

• Valid driver’s license and reliable transportation
• Willingness & ability to travel as required to meet clients and attend industry necessary events
• Ability to pass a background check

Working Conditions

• The position requires travel to various locations assigned
• Work hours can vary and may include evenings & weekends to accommodate client schedules & industry events

What Makes SNDL a Great Place to Grow:

• Competitive compensation including performance-based bonuses and annual salary reviews.
• Comprehensive health and dental benefits, including a Healthcare Spending Account.
• Three weeks of paid vacation with annual rollover.
• Flexible, hybrid work arrangements to support work-life balance.
• Recognition and rewards programs that celebrate individual and team achievements.
• Employee & Family Assistance Program (EFAP) with mental health, financial, and family support.
• Employee perks and discounts program, offering savings across fitness, wellness, lifestyle, retail, and everyday services

We are grateful for the interest in this role from all candidates, however, we will be contacting only those that are selected for next steps in the hiring process. 

Our Commitment to Diversity & Inclusion

SNDL is an equal opportunity employer. We are committed to building a welcoming, inclusive, diverse and safe workplace where all of our team members have equal opportunity to succeed. We know this begins with recruitment. To honor our commitment, SNDL encourages applications from individuals of all backgrounds, sexual orientation, gender identity, ancestry, ages and abilities. 

Targeted Compensation - $95,000 - $105,000

About SNDL

SNDL is one of Canada’s leading and fastest-growing liquor and cannabis companies. As the country’s largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Cost Cannabis.

We’re also one of Canada’s largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Grön, No Future, and Bhang Chocolate.

Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.

Learn more about SNDL