Paid Search & Paid Social Manager

This is a remote position.

• Lead innovation initiatives across the Paid Media department, including AI tools, automation, testing frameworks, and process improvements.
  
• Continuously evaluate emerging PPC trends, platform changes, and opportunities that can improve client performance.
  
• Develop scalable systems, SOPs, reporting frameworks, and quality control processes.
  
• Create and implement advanced testing strategies across Paid Search and Paid Social campaigns.
  
• Identify opportunities to improve department performance, profitability, fulfillment quality, and client retention.
  
• Partner with leadership to define and execute the long-term vision of the Paid Media department.
  
• Lead by example and foster a culture of ownership, accountability, innovation, and continuous learning.
  
• Evaluate and recommend new PPC tools, AI solutions, and technologies that improve team efficiency and client outcomes.
  

• Provide direct support to PPC specialists through monthly 1:1s, bi-weekly SWOT sessions, and weekly team meetings.
  
• Conduct initial training and expectation-setting for new PPC team members.
  
• Mentor and support the professional growth of PPC team members through coaching, training, and development plans.
  
• Conduct weekly follow-ups with team members to review fulfillment, quality, and performance interviews.
  
• Foster a culture of accountability, ownership, and continuous improvement within the department.
  

• Provide strategic input and guidance for key Paid Media accounts.
  
• Ensure campaigns follow best practices and drive measurable client value.
  
• Assist PPC specialists with advanced campaign strategy, troubleshooting, and optimization.
  
• Support PPC specialists in creating and executing POAs for at-risk clients.
  
• Act as the first point of contact for PPC-related client escalations before they reach the Director.
  
• Ensure all client requests related to PPC are completed accurately and on time.
  

• Ensure daily fulfillment through ClickUp dashboards and department reporting.
  
• Provide feedback on PPC SOPs and ensure adherence within the team.
  
• Assign PPC specialists to clients as needed.
  
• Run quarterly quality assurance (QA) reviews for all PPC clients.
  
• Conduct timely QA reviews and follow-up on initial PPC strategies for new clients.
  
• Prepare internal performance reports for Fulfillment, Operations, and Leadership meetings.
  
• Lead quarterly department reviews focused on innovation, performance improvements, and operational excellence.
  

• Participate in weekly meetings with the CX Manager.
  
• Collaborate with SEO, Web, and Operations teams to align efforts on integrated client strategies.
  
• Ensure PPC strategies align with broader client marketing objectives and business goals.
  

Requirements

• Strong understanding of PPC best practices across Search, Display, Video, Performance Max, and Paid Social.
  
• Advanced expertise in Google Ads, Meta Ads, Microsoft Ads (Bing), YouTube Ads, and emerging advertising platforms.
  
• Proven experience managing both Google Ads and Meta Ads at scale.
  
• Deep understanding of campaign strategy, budget management, attribution, audience segmentation, and conversion optimization.
  
• Strong knowledge of conversion tracking, GA4, GTM, CRM integrations, and offline conversion tracking.
  
• Experience building and executing multi-channel paid media strategies.
  
• Strong analytical mindset with the ability to interpret campaign data and identify growth opportunities.
  
• Understanding of landing page optimization and Conversion Rate Optimization (CRO).
  
• Excellent leadership, coaching, and team development skills.
  
• Experience managing client escalations and driving strategic resolutions.
  
• Strong communication skills (verbal and written).
  
• Ability to collaborate cross-functionally with SEO, Web, CX, and Operations teams.
  
• Highly organized, process-driven, and focused on continuous improvement.
  
• Passion for staying ahead of industry trends, AI adoption, automation, and emerging marketing technologies
  

• Identify and implement at least one operational, automation, AI, or process improvement initiative per quarter.
  
• Continuously evaluate emerging PPC trends and recommend opportunities to improve client outcomes.
  
• Drive measurable improvements in department efficiency, campaign performance, and client retention.
  

Benefits