Business Development Manager

Description

CapsLock builds long-term marketing solutions for large partners. We don’t just run ads - we become a permanent marketing partner for our clients. For years our core market was home services and home improvement. Now we are expanding into new industries. Some target examples are: insurance, senior care, healthcare, wellness and beauty. This role is a key part of that growth.

Why this role exists

Almost every company that takes a first meeting with us likes what we offer. Our challenge is simple: we need more first meetings with the right companies. That is your job. This is a pure “hunter” role - 100% focused on new business. You will not manage existing accounts or campaigns.

Job Requirements:

• Research target industries and companies together with our growth team and a dedicated researcher; identify the right decision-makers.
• Run creative, multi-channel cold outreach: email, LinkedIn, phone calls, and non-standard touches. Build smart sequences (7+ touchpoints), not email blasts.
• Book meetings with the right size of companies - quality over quantity. Example: from 7 target companies in an industry, we expect at least half on a call.
• Attend 4-6 industry conferences per year: network, learn the market, bring back insights and ideas.
• Spend your first 2-3 months learning our value proposition and messaging; work with a ready playbook of what works and what doesn’t.
• Share feedback with our launch and CRO teams; keep your pipeline and CRM data clean and up to date.

How we measure success:

• Meetings booked per month and quarter with the right companies (~25% of the weight).
• How many of those meetings are strong enough to enter our test calendar (~75% of the weight).

Requirements

Must have:

• 5-7+ years in business development / client acquisition with heavy cold outreach (any industry, not only marketing).
• A book of business you built from scratch - and real numbers to show: open rates, reply rates, booked meetings.
• Expert level in LinkedIn Sales Navigator.
• Hands-on daily experience with a sales CRM / outreach platform (Apollo, Outreach, Salesloft, HubSpot, Salesforce, or similar).
• Multi-channel prospecting: you don’t stop at one email and one call — you use sequences, creativity, and persistence.
• Mature, strategic, process-driven mindset; excellent written and spoken communication.
• Based in the US or Canada, able to work EST hours and travel to conferences.

Nice to have:

• Experience with Apollo, ClickUp, or Tableau.
• Experience in insurance, senior care, healthcare, wellness or beauty industries.
• Confident conference networking experience.

Why join us:

• A key hire in a new, growing department - you will shape how new business is done here.
• Real support: a dedicated researcher, modern tools (Apollo, ClickUp, Tableau), and a playbook - you focus on outreach, not admin.
• A small, senior team that has worked together for years, with direct access to company leaders.

Why do we deserve your attention?

Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth. Here are some of them:

Remote Work

We are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.

Paid Time Off

Work-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.

Ongoing Learning

We believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.

Home Office

We help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home.

Physical Well-Being

From gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.

Unlimited Sick Days

Your health matters. Take the time you need to rest and recover - we’ll be here when you’re ready to return.

Medical Coverage

We support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support.

Co-Working Space

If you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space.

Fun Stuff

From gaming nights and fitness challenges to annual retreats at world-class resorts, we make sure there’s never a shortage of fun and connection.