The Role
The Director of Data Strategy oversees architecting the data capture, measurement, and analytics needs for our clients enterprise clients. The Data Strategy team acts as the central resource & lead for Digital Strategy & Analytics engagements with clients. This team combines their expertise across multiple facets of digital measurement, digital marketing, and data science with deep subject matter solutions experts across our Data Analytics, Analytics Management & Engineering, and Reporting Solutions teams to define client measurement challenges, architect & deploy solutions, and guide clients toward incremental measurement maturity.
The Director of Data Strategy will lead the architecting data and measurement solutions for enterprise clients.
• Partner with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis
• Lead client engagements and strategy: Define challenges, build solutions, and guide clients toward better measurement while remaining hands-on in the delivery of client-facing solutions
• Manage team operations: Project planning, resourcing, budget, and ensuring high client satisfaction.
• Evangelize measurement methods and solutions: Educate clients on technology, privacy, and data capture.
• Develop Client solutions: Collaborate with other teams to create cutting-edge measurement tools.
• Deep understanding of digital measurement: Trends, technologies, methodologies, and client challenges.
• Continue to enhance the Data Strategy and Analytics team's menu of services
• Design team resources: Deliver best-in-class solutions and insights for data-driven decisions
• Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions.
• Building internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices.
• Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks
You Will Be
• Working on enterprise client engagements with the primary focus of enabling measurement solutions and guiding client decisions.
• Providing thought-leadership on topics central to the Digital Measurement space, including, but not limited to Data Privacy & Compliance, Behavioral Tracking Intelligence, Customer Insights, Media Performance Measurement Solutions (MTA, MMM, Incrementality) & Client Solutions developed by the DS&A team.
• Driving cross-departmental adoption of Client measurement solutions through partnership with the Product team
• Continually evolving the business objectives & expectations of the Data Strategy & Analytics team to adjust to the changing scope of data utilization & measurement needs of our clients. This includes refining deliverable scopes & ensuring effective delivery of new solutions to all clients.
• Defining standards & practices for educating stakeholders (both internal & external) and ensuring awareness of solutions we have developed to meet clients' measurement needs.
• Partnering with the sales team & digital marketing channel leaders on new business pitches.
• Collaborating with the Product leadership team to ensure solutions are useful and scalable for product development.
• Building out value propositions, positioning, capabilities, and case studies of Data Strategy & Analytics offerings.
• Evangelizing the proliferation, adoption, and revenue growth of Data Strategy client engagements across the agency, with a strong focus on utilizing Polaris + DS&A solutions.
• Leading our Marketing Technology partnership engagements & guiding team members to identify opportunities to recommend new partners that enable clients to develop a useful MarTech stack.
• Identifying new measurement needs for our clients and working with cross-departmental teams to develop new solutions that can be delivered to clients in a repeatable, process-driven capacity.
• Defining new processes & resources required to optimize team performance and provide predictable, scalable delivery of solutions to our clients.
You Must Have
• 7+ years of experience leading data strategy and analytics teams.
• Experience working with Digital Marketing decision-makers & breaking down complex topics to ensure comprehension across stakeholders with a wide range of measurement knowledge.
• Comprehensive knowledge of the digital measurement ecosystem, including but not limited to Media Performance Measurement (MMM, MTA, Incrementality)
• Marketing technology and agency experience enabling enterprise analytics systems for customers
• Strong analytic & problem-solving skills.
• The ability to work in a team structure and foster collaboration
• The ability to distill complex information and present it to senior and C-suite level executives.
• An energetic attitude and a passion for Marketing measurement.
• Experience working with different Ad platforms and Digital Analytics tools.
• Strong proficiency in executive function tools such as Google Sheets (or Excel) and Google Slides.
• Verbal communication skills, with the ability to understand the technical details behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences.
• Project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously.
Nice To Have
• Previous experience in a client-facing role at a performance marketing agency.
• A strong public image within the Digital Marketing & Analytics community, and be involved in conversations focused on advancing Digital Measurement solutions.
• Experience with measurement solutions utilized within other (non-digital marketing) industries.
