Marketing Strategist

The Opportunity

FINN Partners is looking for a seasoned Marketing Strategist to join our Strategy and Insights team. We are in search of someone who leads with curiosity: about clients' brands, the world, and what they’re capable of.

Our ideal candidate is a problem-solver by nature and by trade, who runs towards the fray of inputs from everywhere to uncover a clear direction forward, with business-minded objectivity. This role requires someone who can comfortably navigate the complexities of heavily regulated industries and seamlessly translate corporate realities into creative brilliance.

What You'll Be a Part Of

• A global mid-size marketing agency specializing in working with brands undergoing transformation, valuing creativity and collaboration at every turn.
• A lean Strategy and Insights team, where you'll have the chance to help shape our growing influence across the agency.
• A culture that promotes work-life balance and opportunities for personal and professional growth.

Who We're Looking For

• You are a diligent lifelong learner with the constitution to ask "why?" at a pace rivaled only by inquisitive toddlers.
• You are a confident partner who is used to being at the table and engaged in client conversations where business objectives are clarified and audience tensions emerge, rather than receiving context secondhand.
• You are a pattern finder who naturally identifies data patterns across multiple workstreams and lines of business, translating audience intelligence into reusable frameworks.
• You are a self-starter who doesn't wait for the instruction manual to tackle a challenge, but has the good sense to recognize when it's time to seek collaboration.
• You are calm in the face of ambiguity, shifting priorities, and fast-paced agency life,  bringing a sensible perspective to any environment, from meandering creative ideation sessions to client kick-offs with no shortage of opinionated voices.
• You are an effective communicator who recognizes the value of clarity, context, and collaboration in building confidence among internal and external teams at all levels.
• You are humble because egos only get in the way of great work.

What You'll Be Doing

As a Marketing Strategist, you'll co-own (and at times, independently own) the strategic throughline for clients across the entire marketing lifecycle, from problem framing to measurable impact. The majority of your time will be dedicated to serving multiple lines of business for one of the agency’s largest financial services clients, with opportunities to collaborate on other clients. While this role reports to the Head of Strategy, you will collaborate often with nearly every department in FINN’s Integrated Marketing group to deliver successful solutions.

Core Responsibilities:

• Be the day-to-day strategic partner: Support multiple agency accounts as a key point of contact to build trust and drive alignment from client C-suite to execution teams, developing a strong sense of when to validate, defend, or challenge ideas.
• Stay engaged through execution: Partner with creative, account, and project management teams throughout projects to ensure strategic intent is translated into practical, actionable deliverables, not simply documented in briefs.
• Represent strategy on internal client leadership team: Stay deeply embedded in primary client conversations to clarify objectives, map audience tensions, and navigate operational realities firsthand alongside account, project, and creative leads.
• Identify strategic growth opportunities: Proactively translate insights from client work into proactive recommendations, strategic POVs, and future opportunities that help strengthen the partnership over time.
• Synthesize workstreams: Capture intelligence across various lines of business so it compounds into durable account knowledge, rather than disappearing into individual project decks.
• Master positioning and audience framing: Develop and champion clear brand-level positioning across lines of business, establishing the foundation that messaging, content, and nurture program architectures ladder to.
• Architect content and messaging systems: Define the sequencing, modularity, and architecture of content programs. Partner closely with copywriters to build audience-differentiated messaging hierarchies that connect business objectives to creative execution.
• Guide light-touch channel planning: Collaborate with media and channel leads to map content and messaging across advisor and participant journeys.

What You'll Bring (Requirements)

• 8 to 10+ years of relevant experience in an integrated marketing agency or similar environment.
• Regulated Industry Expertise: Demonstrated experience leading strategy development and implementation within heavily regulated industries. Prior experience navigating the specific compliance nuances and audience definitions of the financial services sector is a major plus.
• Strategic Fundamentals: A deep understanding of integrated marketing, with a proven ability to write sharp, inspiring creative briefs and build reusable strategic frameworks.
• Channel and Tool Literacy: Working knowledge of key marketing channels (e.g.,  traditional media, Meta, TikTok, YouTube, LinkedIn) and tools (e.g., LLMs, Google/GA4).
• AI Proficiency and Strategic Thinking: Demonstrated ability to use AI tools to improve research, synthesis, and content development while exercising sound strategic judgment.
• Project Mastery: Excellent project management and organizational skills to juggle multiple priorities and deadlines.

Where You Will Work

• Location: Remote (U.S.).

For this role, we have a strong preference for candidates located near Portland, Oregon, however, we will consider candidates in other U.S. locations.

• Periodic client travel may be required.

Anticipated Salary: $90,000-$110,000

Commensurate with experience and depending location.

What You'll Get

• Generous paid time off (holidays, summer Fridays, vacation days, personal and sick leave) that gets even more generous the longer you stay.
• Comprehensive health, dental, vision, and life insurance.
• 401K with discretionary corporate matching contributions.
• Discretionary annual bonus based on agency and personal performance.
• Paid parental leave, wellness benefits, and ongoing professional development support.
• A remote work model that supports flexibility and autonomy.
• A manager who provides consistent 1:1 check-ins, reviews, and culture-building opportunities to connect with people across the organization.