Retail Media Specialist - Contract

About Indie:

Founded in 2018, Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with some of the most exciting brands in CPG and beyond! We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact.

At Indie, we’ve created a collaborative culture where professional and personal growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you!

The Role:

Indie Consulting is seeking an experienced and data-driven Retail Media Specialist to plan, execute, and optimize campaigns across Retail Media Networks (RMNs) including Roundel, Walmart Connect, Instacart, DoorDash, Thrive, Sprouts, and GoPuff.

This role owns full-funnel retail media activations — driving visibility, conversion, and ROAS across e-commerce and retailer-owned platforms. The ideal candidate combines strategic thinking with hands-on platform expertise and excels at translating performance data into actionable insights for client and cross-functional teams.

Key Responsibilities:

Campaign Planning & Execution

• Lead planning, setup, and execution of retail media campaigns across Roundel, Walmart Connect, Instacart,
• DoorDash, and other RMNs
• Translate brand and sales objectives into platform-specific campaign strategies that drive awareness, product visibility, and ROAS
• Manage campaign segmentation, product targeting, bidding, and budget pacing across multiple retail media environments
• Partner with creative and sales teams to align product listings, retailer assets, and campaign messaging with platform best practices
• Oversee flawless execution across campaigns and SKUs, adhering to brand, retailer, and compliance standards

Optimization & Reporting

• Continuously monitor and optimize campaigns for key performance metrics, such as ROAS and CPA
• Develop reports to communicate performance, insights, and opportunities
• Identify and test opportunities to maximize retail media efficiency
• Analyze performance and inform future media planning

Cross-Functional Collaboration & Communication

• Partner with eCommerce teams to align campaigns with broader marketing priorities and initiatives
• Clearly communicate campaign performance, trends, and learnings to internal teams and client stakeholders
• Maintain strong organization across campaign documentation, timelines, and reporting
• Serve as a proactive problem-solver, anticipating challenges and identifying solutions early in campaign cycles

• 4+ years of hands-on experience managing retail media campaigns across Walmart Connect, Roundel, Instacart, DoorDash, or similar RMNs
• Demonstrated success driving incremental sales and ROAS through retailer advertising platforms
• Hands-on experience developing and reporting on metrics and KPIs tied to business goals
• Proven ability to lead reporting discussions and present insights clearly to key stakeholders
• Exceptional attention to detail, organization, and follow-through across multiple projects
• Excellent written and verbal communication skills with the ability to simplify complex data for diverse audiences
• Comfortable managing a defined scope independently within a part-time, embedded capacity
• Bachelor’s degree in Marketing, Advertising, Communications, or related field

Why Join Indie

• Collaborate with globally recognized brands to deliver innovative and high-performing retail media campaigns
• Contribute to meaningful, high-impact work that drives measurable business results
• Experience the flexibility of contract work within a remote-first environment, while still being part of a larger, connected team

Contract Details

• Contract/Part-time: 20 hours/week
• Location: Remote / NYC flexibility preferred
• Competitive compensation aligned with experience and scope of work.