Role overview

Qualifications

Bachelor’s degree in related field or equivalent business experience
4+ years in outbound or sales development marketing, with direct experience managing tools like Outreach, Salesloft, or similar
Proven track record getting sales teams to adopt and execute marketing-built sequences
Strong relationship-building instincts with sales leadership

Responsibilities

End-to-end outbound strategy: sequence design, messaging, targeting, and cadence across all GTM motions
Sales adoption and trust: build the direct relationship with SDR and RSM/AE leadership needed to ensure sequences are actually used
Tooling ownership: manage the Outreach platform and associated contractor resources
Performance and iteration: track sequence performance and continuously refine based on what's actually working in the field

Key facts

Remote from: Florida (USA)
Full time
Mid-level (2-5 years)
Outbound Marketing Manager
English

Hard skills

Sales Enablement Tool Management Business Alignment Play Framework Software As A Service (SaaS) Channel Management

Other skills

Relationship Building
Critical Thinking
Problem Solving

About the company

ConnectWise

Computer Software / SaaS

Born out of a single software solution designed to help MSPs gain control of their help desk and billing, ConnectWise has grown into a robust platform of software built for technology solutions providers (TSPs) to run their entire as-a-service business. With products aiding in business management, remote monitoring and management, remote control and access, quote and proposal automation, and cybersecurity risk assessments, integrations with hundreds of key vendors, plus the largest and most engaged community in the industry, ConnectWise has built a platform for The IT Nation.

Company details

Company typeLarge

IndustryComputer Software / SaaS

Company size1001 - 5000

Links

Website LinkedIn See all jobs

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Job description

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

The Outbound Marketing Manager is responsible for owning and executing the outbound motion from the ground up, mostly through Outreach.io. This role runs end-to-end processes, thinks critically, diagnoses issues, all while being aligned with sales. The role will ensure that outbound is a trusted, sales-adopted engine for pipeline creation.

Essential Duties & Responsibilities:

End-to-end outbound strategy: sequence design, messaging, targeting, and cadence across all GTM motions (new logo, cross-sell, competitive displacement, etc)
Sales adoption and trust: build the direct relationship with SDR and RSM/AE leadership needed to ensure sequences are actually used; that they’re regularly updated and used for the right audiences; treat sales feedback as a design input
Tooling ownership: manage the Outreach platform and associated contractor resources, ensuring sequences are technically sound, are pointed at the right audiences and easy for reps to execute
Sales and marketing alignment process: build a formal intake and feedback loop so sequences are co-designed with sales before launch, not handed off after the fact
Performance and iteration: track sequence performance (open, reply, engagement, meeting-booked rates) and continuously refine based on what's actually working in the field
Cross-functional partnership: work closely with PMM on messaging accuracy and with DGMs on campaign timing so outbound supports, not duplicates, broader demand programs, and sales on execution and measurement
Playbook development: build complete, usable playbooks by role and motion, replacing the empty shells that exist today

Knowledge, Skills, and/or Abilities Required:

Proven track record getting sales teams to adopt and execute marketing-built sequences
Strong relationship-building instincts with sales leadership; comfortable being in the room with SDR managers and AEs regularly
Experience diagnosing and fixing broken sales-marketing handoffs, not just building net-new programs
Sharp messaging instincts
Data-driven: comfortable analyzing sequence performance and making the case for what to kill, keep, or change

Educational/Vocational/Previous Experience Recommendations:

Bachelor’s degree in related field or equivalent business experience
4+ years in outbound or sales development marketing, with direct experience managing tools like Outreach, Salesloft, or similar
B2B SaaS or MSP/channel experience a strong plus

Working Conditions:

Onsite/Hybrid/Remote depending on location
10-20% travel may be required

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.