Role overview

Qualifications

A portfolio of strong writing across digital channels — email, social, web, and campaign copy
Proven ability to write in multiple brand voices with precision
Experience writing in or adjacent to higher education, healthcare, or mission-driven categories
Experience working in high-volume content production environments

Responsibilities

Write high-quality copy across all channels and formats — email, paid social, digital display, web, and video scripts
Maintain deep brand fluency across all five healthcare education institutions
Collaborate with Art Directors and the Associate Creative Director
Mentor and support junior Copywriters in the Toronto team

Key facts

Remote from: Minnesota (USA)
Full time
Senior (5-10 years)
Copywriter
128 - 128K yearly
English

Hard skills

Copywriting Content Strategy Authoring Software Digital Marketing Healthcare Marketing Adult Learning Principles User Feedback

Other skills

Mentorship
Decision Making
Collaboration
Time Management
Creativity

About the company

OLIVER Agency South Africa

Marketing & Advertising

About OLIVEREstablished in 2004, OLIVER is the world’s first and only specialists in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting; simplifying the complexities of modern marketing and giving brands back control. Our work has been shown to drive business growth, earn fame and give brands a more meaningful role in people’s lives. In 2022, we were named Global Customer Engagement Agency of the Year and Global In-House Agency of the Year (Unilever’s U-Studio), and we ranked on Adweek’s Fastest Growing list (US) for the third year in a row. In 2021 we were awarded the UK In-House Agency of the Year (The Guardian), European Diversity Awards’ Team of the Year, as well as The Times’ #40 Best Companies To Work for the UK. OLIVER is part of the Inside Ideas Group (IIG), which joined The Brandtech Group in January 2019 to give its clients access to cutting-edge marketing technology solutions in the AI, AR, and the metaverse space. The group includes tech-driven marketing companies: Jellyfish, Pencil (the No.1 generative AI creative and distribution SaaS platform), Fifty-five, Mofilm, Collectively, Gravity Road, Acorn-i, DP6, Mobkoi, Brandtech Media, Brandtech Commerce and Brandtech Consulting. The Brandtech group is one of the most prominent marketing industry voices on the prediction and movement to AI-driven marketing, including generative AI. It was named one of the World's Most Innovative Companies 2021 by Fast Company, and by CB Insights as one of the World's Most Valuable Private Unicorns.

Company details

IndustryMarketing & Advertising

Company size51 - 200

Links

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Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Senior Copywriter

Location: Remote - Minneapolis, Minnesota

The Opportunity:

This is an opportunity to join OLIVER's dedicated in-house studio embedded with a leading healthcare education institution as Senior Copywriter — crafting content that helps adult learners, working professionals, and healthcare workers take the most important step of their careers.

You'll write across the full content spectrum — email, paid social, digital display, web, and video — for five distinct higher education brands with different voices, audiences, and program portfolios. Your work bridges the gap between curiosity and choice, delivering answers that make a complex decision feel clearer.

You'll work within a high-velocity, AI-augmented studio where Pencil is part of the workflow, and creative quality is never compromised by speed.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

About the role:

The Senior Copywriter is a creative leader and craft anchor within the Toronto-based content team. You write with intelligence and empathy across all channels and formats, maintaining the distinct voice of each institution while producing content at the pace and volume required by a high-performance production studio. You mentor junior Copywriters, establish content standards, and collaborate closely with Art Directors and the Associate Creative Director.

What you will be doing:

Write high-quality copy across all channels and formats — email, paid social, digital display, web, and video scripts
Maintain deep brand fluency across all five healthcare education institutions, understanding the distinct voice, audience, and compliance requirements of each
Collaborate with Art Directors and the Associate Creative Director to ensure copy and design integrate seamlessly across all assets
Mentor and support junior Copywriters in the Toronto team, providing clear creative feedback and guidance
Work within Pencil and other AI-assisted tools to enhance content production speed and quality — using AI to explore and iterate while maintaining rigorous human editorial judgment
Manage multiple concurrent briefs within OMG, prioritizing effectively and delivering to agreed SLAs without compromising quality
Ensure all copy is audience-appropriate, brand-compliant, and sensitive to the compliance requirements of higher education and healthcare marketing
Contribute to the development of campaign concepts, content frameworks, and messaging strategies alongside the CRM Strategy Lead and ACD
Participate in brand immersion and onboarding sessions to build deep institutional knowledge of university programs, audiences, and marketing priorities

What you need to be great in this role:

A portfolio of strong writing across digital channels — email, social, web, and campaign copy — that demonstrates both craft and strategic thinking
Proven ability to write in multiple brand voices with precision, adapting tone and register for different audiences and contexts
Experience writing in or adjacent to higher education, healthcare, or mission-driven categories is a strong differentiator; an understanding of adult learner psychology and high-stakes decision-making is particularly valued
Experience working in high-volume content production environments, with an organized, deadline-driven working style
A collaborative, mentoring mindset — you invest in the quality of the team's work, not just your own

Gen AI & Agentic Thinking

Advanced use of AI writing and content tools to enhance creative output and production efficiency
Experience designing AI-assisted content workflows for self and team — including prompting strategies, editorial QA processes, and quality benchmarking
Ability to train others on effective AI tool usage within a copywriting context
Rigorous human editorial oversight: clear judgment on when AI enhances versus detracts from creative quality and brand integrity
At the time of this posting, the base salary for this position may range from CAD $114,750.00 to $128,250.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Req ID: 17805

LI-SP1 #LI-REMOTE #LI-DIRECTOR

At the time of this posting, the base salary for this position may range according to what's stated below. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Salary Range

$114,750—$128,250 USD

Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.