Compensation
The base salary range for this position is $140,000. to $269,000. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law. For an overview of our benefits please click here.
Description
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides an opportunity for all employees to collaborate internationally, offering visibility and the opportunity to directly contribute to the company's success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
The basic purpose of this role is to strengthen BIAH industry leadership by leading and executing all aspects of franchise specific veterinary technical marketing strategy, initiatives, and communications, working in close collaboration with marketing/brand management team to execute on the overall brand franchise strategy.
The AD/Senior Associate Director, Technical Marketing will consolidate BIAH industry leadership by establishing a high and favorable company profile with current and rising Key external experts (KEEs)/Key opinion leaders (KOLs)/Thought Leaders (TLs) in academia, referral centers and clinical practice. The favorable profile will develop from implementation of a strategic approach to generate thought leader support across current and future BIAH product ranges as well as support to veterinary professional health.
The AD/SR AD, Technical Marketing will provide technical and analytical support for process improvement initiatives for KOLs offerings, technical asset review process, and technical training programs. This role will work across the team in collaborative fashion to perform project management, analytics, and improvements to ensure milestones are met and deliverables achieved as well as coordinate with various teams to analyze strategic high value project results and performance.
Duties & Responsibilities
- Provides veterinary technical marketing leadership for all franchise specific brands.
- Develops and maintains medium- and long-term technical marketing strategy, communication strategy and action plan for the franchise. Ensures implementation of the finalized plan.
- Working with the sales training team, develops and executes key elements of strategy for the training of Sales and Technical Services as required.
- Manages and leverages KOL relationships then use to develop and execute Sales and Marketing communications.
- Ensures that relevant BIAH information is communicated to KOLs in a timely and innovative manner, utilizing vehicles such as the internet, mailings, teleconferences etc.
- Identifies and develops, based on potential influence, the KOLs who impact or have significant potential to impact business positively.
- Develops a plan for approaching these KOLs according to their influence, building or expanding the relationship BIAH has with these individuals and identifying opportunities through which KOLs can provide support to BIAH.
- Devises innovative strategies for enhancing the impact of KOLs on clinic decisions.
- Ensures that key communication agencies understand technical basis for brand positioning and monitor their performance to provide feedback and retraining as necessary.
- Supports Director Veterinary Technical Marketing, in integrating marketing activities with R&D and Regulatory Affairs, particularly concerning the potential benefits of generating KOL support for new product launch or expansion/modification of achieved labeling.
- In that role, directs Vet Services involvement in product-development and launch teams.
- Collaborates across functions (such as US Pet marketing, veterinary professional services, regulatory affairs, legal, BD&L, veterinary technical solutions, global commercial and technical teams) to deliver on high impact technical marketing projects/initiatives such as peer-reviewed publications and planned scientific presentations in a manner that will benefit overall BIAH positioning.
- Oversees budget expenditures allocated for building product opportunities through sponsored KOL activities such as clinical trials, advisory boards, speaking at meetings, authoring publications etc.
- Develops and executes technical communication strategy for PSVs.
- Provides USA direction to global BIAH teams as required, influencing global results.
- Provides back-up support in all aspects as needed for the Director Vet Tech Marketing.
- Identifies and drives efficiencies in managing KOL program, technical asset review process, and technical trainings by using process improvement and project management initiatives to capitalize on opportunities and further enhance value capture for the organization.
Requirements
AD, Technical Marketing requirements:
- Doctoral degree (e.g. PhD, MD) in Veterinary Medicine from an accredited institution required.
- Minimum three (3) years of experience in the animal health industry
- Well developed communication skills – verbal and written
- Proven experience in trial design and conduction including basic understanding of statistical analysis.
SR AD, Technical Marketing requirments:
- Veterinary medicine degree (DVM, VMD, or equivalent) from an accredited institution
- Minimum of five (5) years practice experience and five (5) years industry experience or equivalent combination.
- Post graduate qualifications desirable/strongly preferred (such as board certification, Master’s and/or PhD degree in Veterinary Medicine, Life sciences, Marketing, Business (MBA) or equivalent, lean six sigma certification and/or PMP certification), strong technical skills with the ability to absorb science and synthesize marketing-relevant scientific outputs.
Overall Technical Marketing requirments:
- Strong relationship-building skills and facilitatory qualities (managing interactions between different individuals and groups from marketing, global teams, R&D, Clinical, and regulatory as well as KOLs) in addition to experience of leading others to achieve strategic positioning objectives for BIAH.
- Excellent listening and oral communications (including presentations) abilities are essential, with written communications expertise.
- Sound knowledge of the veterinary market and a proven ability to establish relationships with leaders in the veterinary field are essential.
- Understands key marketing concepts.
- Individual must be prepared to travel and interact with high level scientists and clinicians.
- Excellent project management and organization/planning skills.
- Ability to collaborate cross-functionally and be a team player.
- Excellent analytical and communication skills.
- Excellent interpersonal and influencing skills.
- Project management, process improvement skills.
- Presentations to senior management can be expected on a regular basis.
- Proven experience in trial design and conduction including basic understanding of statistical analysis.
- Adept at understanding and translating complex scientific principles for a variety of audiences agencies, veterinarians, technicians, regulatory agencies, scientists, etc.)
- Proficiency in all Microsoft Office programs (Outlook, PowerPoint, Excel, and Word) is mandatory to meet the daily demands of this position.
Eligibility Requirements:
- Must be legally authorized to work in the United States without restriction.
- Must be willing to take a drug test and post-offer physical (if required).
- Must be 18 years of age or older.
