Senior Social Media Marketing Manager

Overview

We are seeking a highly capable Social Media & Email Marketing Manager to take ownership of content execution, email marketing, and LinkedIn engagement  with a strong operational focus on HubSpot.

This is not a high-level strategy-only role. The ideal candidate is hands-on, detail-oriented, and technically strong, with the ability to execute campaigns, manage contacts, and produce content tailored to a professional, white-collar audience (lawyers, bankers, etc.).

 Key Responsibilities

HubSpot Marketing (CORE – NON-NEGOTIABLE)

• Build and execute email marketing campaigns within HubSpot

• Upload and manage contact databases with accurate tagging and segmentation

• Create and send targeted newsletters to different audience groups

• Automate workflows and email sequences where possible

• Ensure proper segmentation (e.g., investors, referral networks, customers)

• Manage and post content on LinkedIn (primary platform)

• Respond to comments and engage with audience

• Support content distribution across social platforms

• Maintain a professional and consistent brand voice

Content Creation & Creative Execution

• Create high-quality written content for a professional audience

• Develop creatives using AI tools (e.g., ChatGPT, Claude)

• Assist in generating posts, newsletters, and campaign content

• Adapt messaging for different audiences and campaign goals

Website & Blog Support (WordPress)

• Upload and format blog content in WordPress

• Manage basic publishing tasks (no advanced dev required)

• Support SEO content where possible

• Track performance of email campaigns and social content

• Review engagement and suggest improvements

• Provide reports on campaign performance (nice to have but valuable)

Requirements (MUST-HAVES)

• Strong hands-on experience with HubSpot (NON-NEGOTIABLE)

• Experience with email marketing, newsletters, and campaign execution

• Proven LinkedIn marketing experience

• Strong writing skills (especially for professional / corporate audiences)

• Experience with Microsoft 365 (Word, Excel, PowerPoint, Outlook) (NON-NEGOTIABLE)

• Ability to segment audiences and manage contact databases

• Comfortable using AI tools for content creation

Nice to Have

• WordPress + basic SEO experience

• Paid ads experience (LinkedIn, Google Ads, Meta)

• Video editing skills

• Experience working with B2B or professional service industries

• Clean, well-structured HubSpot system with properly tagged contacts

• Consistent and targeted email campaigns

• High-quality LinkedIn content tailored to a professional audience

• Improved engagement and campaign performance over time