Channel Marketing Manager (m/f/d)

Channel Marketing Manager (m/f/d)

About the Role

We are looking for an experienced and results-driven Channel Marketing Manager to lead and execute partner-focused marketing initiatives that drive pipeline growth and revenue across indirect sales channels. In this role, you will work closely with Sales and Partner Management to develop scalable demand generation programs, manage lead lifecycle processes, and optimize partner engagement activities using Hubspot and related marketing technologies.

You will play a key role in aligning marketing and sales processes, improving MQL-to-SQL conversion rates, and ensuring measurable campaign performance across partner ecosystems.

Key Responsibilities:

Partner & Channel Marketing

• Develop and execute integrated partner marketing campaigns
• Manage co-marketing initiatives with distributors, resellers, and strategic partners
• Support partner enablement with marketing assets and campaign toolkits
• Coordinate webinars, events, digital campaigns, and content syndication activities

Demand Generation & Lead Management

• Drive lead generation programs across partner channels
• Define and optimize MQL and SQL qualification criteria
• Manage lead nurturing and marketing automation workflows
• Ensure smooth lead routing and handoff processes between Marketing, Sales, and Partners
• Monitor pipeline contribution and campaign ROI

Marketing Operations

• Maintain and optimize marketing automation workflows in HubSpot
• Support CRM data quality, segmentation, and reporting structures
• Collaborate with Marketing Operations on lead scoring and lifecycle management
• Ensure accurate campaign attribution and funnel reporting
  

Analytics & Reporting

• Track campaign performance and conversion metrics
• Analyze MQL → SQL → Opportunity funnel performance
• Prepare dashboards and executive reports
• Identify optimization opportunities to improve partner engagement and pipeline generation

Requirements:

Experience

• min 3+ years of experience in Channel Marketing, Demand Generation, or B2B Marketing
• Experience working with indirect sales channels and partner ecosystems
• Strong understanding of marketing automation and CRM processes

Technical Skills

• Hands-on experience with Hubspot
• Experience with lead scoring, lifecycle stages, and workflow automation
• Familiarity with campaign analytics and reporting

Soft Skills

• Strong stakeholder management skills
• Analytical and data-driven mindset
• Excellent communication and project management skills
• Ability to work cross-functionally in an international environment

What We Offer

Want to join a team that enjoys making secure connectivity simple for our customers? You’ll be among people who believe in: 

• Caring PASSIONATELY about keeping our customers safe – We’re dedicated to solving problems. Whatever it takes. 
• Thinking UNCONVENTIONALLY to stay ahead – The world never fails to surprise us. So let’s surprise it first. 
• Doing the hard work to make things SIMPLE – Craft and hone something that delights in its simplicity. 
• Working COLLABORATIVELY to build success – The power of the team will always make us faster and better. 

As a testament to this, Open Systems has been recognized as an outstanding place to work. You’ll be surrounded by smart teams who enrich your experience and provide opportunities you will need to develop your skills and advance your career.  

We look forward to receiving your online application (please note that you need to compress your application into two attachments). Only direct applications will be considered.

Come as you are!  We are looking for amazing people of diverse backgrounds, experiences, abilities, and perspectives. Open Systems welcomes and encourages diversity in the workplace regardless of race, gender, religion, age, sexual orientation, disability, or veteran status.

About Open Systems

Open Systems is about secure connectivity made easy, combining SD-WAN, Firewall, SWG, CASB, and ZTNA into a framework that supports secure connectivity across cloud and hybrid environments and locations. Open Systems Managed SASE provides a comprehensive SASE solution through an easy-to-use customer portal, underpinned with a unified data platform to drive future innovation, all delivered as a 24x7 managed service.