Group Product Manager, Digital Commerce & Marketing Products

About the Role 

We are looking for a strategic and technically fluent Group Product Manager to own the vision, strategy, and roadmap for our Digital Commerce and Digital Marketing product lines. This is a senior leadership role responsible for the end-to-end product experience we deliver to clients — spanning online commerce transactions, rebate and incentive programs, and demand-generation marketing platforms. 

This is a player-coach role — you will be hands-on in owning and driving product work directly while also leading a small team of 2–4 product managers/owners. You’ll work closely with engineering, design, client success, and executive stakeholders to build the next generation of our client-facing digital products. Critically, you will also serve as the primary product partner for key internal stakeholder teams — including Merchandising, Site Delivery and Operations, and Coupon and Channel Management — ensuring the products you build meet their operational needs as much as they meet client and end-user needs. 

An important dimension of this role is working as part of a broader product organization. The digital commerce and marketing products you own are not standalone — they are integral components of a larger, integrated solution that spans multiple product areas and a shared platform. You will work in close coordination with peer product managers across the organization to ensure your products are designed, delivered, and integrated in ways that contribute to a cohesive, end-to-end program experience for clients and their participants. 

What You’ll Own 

The digital commerce and marketing products in your portfolio are delivered as part of a larger integrated solution. Each product area you own must connect and function cohesively within a shared platform and alongside other product lines managed by peer product managers. Your ownership includes not just your product areas in isolation, but how they integrate, interoperate, and contribute to the overall program solution clients deploy.

Digital Commerce Products 

Define and drive the strategy for marketplace and transactional experiences that serve program participants, including: 

• Product Discovery & Catalog — Browsing, search, filtering, and product detail experiences that help participants find and evaluate program-eligible products and offers. 

• Marketplace & Storefront — End-to-end purchasing flows including cart, checkout, and order management for direct and assisted buying experiences. 

• Vendor & Supplier Management — Tools and workflows for onboarding, managing, and maintaining vendor and supplier relationships, product data, pricing, and program participation agreements. 

• Order Fulfillment & Logistics — End-to-end fulfillment experiences including order routing, fulfillment status visibility, shipping integrations, returns, and exception handling that ensure reliable delivery across order types and channels. 

• Rebates & Incentive Applications — Digital intake, eligibility validation – including fraud detection, and processing workflows that make it easy for participants to claim rebates and incentive-based offers. 

• Coupons & Promotional Offers — Request, distribution, and fulfillment flows for instant discounts, promotional codes, past purchase offers, and point-of-sale incentives. 

• Special Program Enrollment — Guide customers into sign-up, qualification, and onboarding experiences for specialized programs across client verticals. 

• Account & Order Management — Self-service participant experiences for tracking orders, managing enrollments, viewing incentive history, and updating preferences. 

• Personalization & Recommendations — Contextual product and program recommendations that improve relevance and conversion across the commerce experience. 

Digital Marketing Products 

Own the strategy and roadmap for platforms and content experiences that drive program awareness and consumer demand, including: 

• Program & Campaign Websites — Multi-tenant, content-rich sites that educate, engage, and convert program participants across client brands and verticals. 

• Web Content & Editorial — Structured content experiences including landing pages, articles, and blogs that inform audiences and support SEO and demand generation goals. 

• Lead Capture & Forms — Conversion-optimized intake experiences including forms, surveys, and qualification flows tied to program enrollment and marketing pipelines. 

• Personalization & Targeting — Dynamic content and audience segmentation capabilities that deliver relevant experiences based on participant behavior, eligibility, and context. 

• AI Agents & Conversational Experiences — Conversational and agentic tools powered by Claude that guide users through program discovery, eligibility, and enrollment. 

• Analytics & Performance — Instrumentation, reporting, and optimization tools that give clients and internal teams visibility into content performance, conversion, and audience engagement. 

• Integrations & Channel Delivery — Connectivity with email, SMS, paid media, and third-party marketing platforms to support multi-channel campaign execution. 

Platform Modernization 

Align the product strategy with architecture and AI strategy for modernizing the platforms that power our client offerings: 

• Headless CMS — Define content modeling, authoring workflows, and multi-channel delivery strategy. 

• Headless Commerce — Own the commerce platform architecture enabling flexible storefronts, cart, checkout, and order management. 

• AI-Powered Workflows — Shape how we leverage AI to accelerate content creation, deployment, and ongoing management of digital products for clients. In addition, applying AI to the commerce and engagement experiences of customers.  
   

Key Responsibilities 

• Set Product Strategy — Define a compelling 1–3 year vision for the digital commerce and marketing product lines, grounded in client needs, market trends, and business goals. Partner with Strategic Growth and Market Development team. 

• Drive Roadmap Prioritization — Maintain and communicate a clear, outcomes-focused roadmap across product areas; make hard prioritization tradeoffs with confidence. 

• Hands-On Product Ownership — Directly own and drive product work across key areas of the roadmap — this is not a purely managerial role; you are expected to write specs, run discovery, and stay close to delivery. 

• Lead & Develop the Team — Manage and mentor a team of 1–2 product managers and a product owner, setting clear direction, coaching on craft, and fostering a high-performance, customer-obsessed product culture. 

• Client and Program Partnership — Engage directly with clients and program managers to understand their needs, validate solutions, and build lasting trust in our product capabilities. 

• Internal Stakeholder Partnership — Serve as the dedicated product partner for internal teams whose operations depend on the products you own. Proactively engage with Merchandising to ensure product catalog, promotions, and marketplace tooling support their workflows; partner with Site Delivery and Operations to ensure platforms are reliable, manageable, and efficient to operate at scale; and work closely with Coupon and Channel Management to ensure incentive distribution, channel configuration, and campaign tooling meet their day-to-day and strategic needs. You will engage all internal stakeholders through structured touchpoints including roadmap reviews, intake processes, and product releases and launches. 

• Cross-Product Coordination — Collaborate actively with peer product managers across other product areas to align on shared dependencies, integration points, and sequencing. Your products are components of a larger program solution — you are expected to think beyond your own roadmap, contribute to a coherent overall product vision, and ensure your areas of ownership integrate seamlessly with the broader platform and product ecosystem. 

• Cross-Functional Leadership — Partner with Engineering, Design, Data, Client Success, and internal operational teams to align on delivery plans, resolve dependencies, and ship high-quality products. 

• Platform Thinking — Champion headless and composable architecture decisions that increase flexibility, reduce time-to-market, and scale across a growing client portfolio. 

• AI Integration — Define where and how AI capabilities are embedded into product workflows to create leverage for clients, customers and internal teams. 

• Metrics & Outcomes — Define and track KPIs including conversion rates, program enrollment rates, fulfillment performance, content performance, and platform reliability. 

• Stakeholder Communication — Communicate product strategy, progress, and tradeoffs clearly to executive leadership, clients, and cross-functional partners. Own the rhythm of stakeholder engagement — running regular roadmap reviews, managing a structured intake process for new requests, and coordinating releases and launches so all stakeholders are aligned and ready. 

What We’re Looking For 

Required Experience 

• 7+ years of product management experience, including experience in a lead or group PM role; comfortable operating as a player-coach who both manages others and stays hands-on with product work. 

• Experience leading or mentoring other PMs or product owners, even in informal capacities. 

• Demonstrated experience owning digital commerce products (e-commerce, marketplaces, checkout flows, rebates, or incentive platforms). 

• Experience implementing digital marketing platforms (CMS, campaign sites, content strategy, lead generation). 

• Track record of shipping products with measurable business outcomes. 

• Strong familiarity with modern headless or composable architecture (headless CMS, headless commerce, API-first platforms). 

• Familiarity with AI-powered product development and a practical understanding of how to incorporate AI into user-facing experiences. 

• Experience working within a multi-product organization or platform environment where your product area is one component of a larger integrated solution; ability to navigate shared dependencies and align across peer product teams. 

• Ability to work fluently with engineering and architecture teams — you don’t need to write code, but you need to hold your own in technical discussions. 

Preferred Experience 

• Experience delivering digital products on behalf of enterprise clients across regulated, program-driven, or mission-oriented industries (energy, sustainability, government, healthcare, financial services, or similar). 

• Background in B2B2C product models where you’re building for a business client whose end users are consumers. 

Skills & Attributes 

• Out-of-the-box thinking with an outcome-based focus that challenges the status-quo and empowers team members to do the same 

• Systems thinker who can connect platform capabilities to end-user outcomes and business results. 

• Exceptional communicator who can translate strategy to engineering, and complexity to clients. 

• Comfortable with ambiguity; able to bring structure and direction to undefined problem spaces. 

• Data-informed decision maker who balances quantitative signals with qualitative insights. 

• Collaborative leader who earns trust through clarity, follow-through, and genuine investment in team growth. 

Why This Role 

• High impact — You’re shaping the products that drive program awareness, consumer participation, and measurable outcomes for clients and the communities they serve. 

• Modern tech — Work with headless commerce, headless CMS, and AI capabilities including Claude at the center of what we build. 

• Platform + Product — A rare combination of greenfield platform modernization and direct client product delivery. 

• Leadership opportunity — Own a product group with real scope, real team, and real executive visibility. 

Target Compensation

$145,000-155,000