Job Description:
Job Title: Social Media Director
Department: Marketing
Job Purpose:
The Social Media Director is a strategic leader responsible for elevating, expanding, and optimizing the social media presence across The Community Solution Education System's institutions. This role leads the development and execution of data-driven social media strategies that strengthen brand visibility, engage target audiences, and drive institutional goals.
The Social Media Director oversees a team of geographically distributed Content Creators embedded in key markets, fostering a culture of accountability, creativity, collaboration, and continuous improvement while ensuring alignment with institutional brand standards and marketing priorities.
The ideal candidate is a strategic and analytical social media leader with a deep understanding of audience behavior, digital trends, paid and organic social strategy, and emerging technologies. They are equally comfortable developing enterprise-level strategy, coaching high-performing teams, leveraging AI to increase efficiency and impact, and translating performance data into actionable business recommendations.
Responsibilities
Social Media Strategy & Execution
- Develop and lead multi-platform social media strategies that align with marketing, enrollment, and brand objectives.
- Identify opportunities to expand institutional reach through emerging platforms, evolving content formats, creator partnerships, and innovative engagement strategies.
- Ensure an integrated balance of paid and organic social strategies, partnering closely with digital marketing teams to maximize campaign performance.
- Monitor platform updates, algorithm changes, audience behavior, and industry trends to keep institutional social strategies innovative and competitive.
- Evaluate and implement AI-powered tools and workflows that improve content planning, production efficiency, audience engagement, social listening, and campaign optimization while maintaining brand quality and authenticity.
Team Leadership & Content Development
- Lead, coach, and develop a geographically distributed team of Content Creators, establishing clear expectations, accountability, professional development, and consistent performance standards.
- Foster a collaborative, high-performing team culture focused on creativity, operational excellence, continuous learning, and measurable results.
- Establish editorial direction, content strategies, and quality assurance processes to ensure all content is engaging, accurate, on-brand, and optimized for platform best practices.
- Collaborate with designers, videographers, copywriters, and institutional stakeholders to develop compelling multimedia campaigns.
- Guide the development of student-generated content, influencer partnerships, ambassador programs, and community engagement initiatives that strengthen brand affinity and authenticity.
Performance Analysis & Optimization
- Establish meaningful KPIs and performance benchmarks aligned with marketing, enrollment, brand awareness, and audience engagement goals.
- Develop executive-level reporting dashboards that communicate channel performance, campaign effectiveness, audience insights, and strategic recommendations.
- Analyze trends across platforms to identify opportunities for optimization, resource allocation, and future campaign planning.
- Lead ongoing experimentation through A/B testing, content optimization, audience segmentation, and platform-specific best practices.
- Leverage platform analytics, enterprise reporting tools, and AI-driven insights to continuously improve performance and operational efficiency.
Collaboration & Brand Alignment
- Partner cross-functionally with marketing, communications, admissions, creative, and institutional leadership teams to ensure social media strategies support enterprise priorities.
- Ensure consistent brand voice, messaging, and storytelling across all institutional social channels.
- Partner with PR and crisis communications teams to support reputation management, social listening, and rapid response communications.
- Develop and maintain enterprise social media standards, governance, workflows, training, and best practices that promote consistency, quality, and scalability.
- Build strong working relationships with institutional partners through regular communication and periodic travel to campuses and key organizational events.
Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 7+ years of progressive experience in digital marketing, social media strategy, or communications, including experience leading and developing high-performing teams.
- Demonstrated success managing geographically distributed teams in a collaborative, fast-paced environment.
- Deep knowledge of social platform algorithms, audience engagement strategies, emerging trends, and enterprise social media management tools.
- Experience leveraging AI-powered tools to improve workflow efficiency, content development, reporting, and campaign performance.
- Strong analytical skills with experience developing executive reporting, dashboards, and strategic performance recommendations using platforms such as Google Analytics, Meta Business Suite, Sprout Social, or similar tools.
- Proven success leading cross-platform campaigns that drive measurable business outcomes, audience growth, and engagement.
- Excellent communication, leadership, organizational, and cross-functional collaboration skills.
- Experience working within complex, multi-brand organizations; nonprofit or higher education experience preferred.
- Willingness and ability to travel regularly to institutional campuses, conferences, and organizational meetings as needed.
Compensation & Benefits
This opportunity is budgeted at $100,000 - 110,000 base compensation. Additional compensation factors may impact total compensation. To learn more about our competitive benefits and additional rewards, including generous paid time-off, medical and dental insurance coverage, life and disability insurance, retirement plan with employer contribution, multiple flexible spending accounts, tuition reimbursement, click the link below.
https://www.tcsedsystem.edu/careers/
The Community Solution is an Equal Opportunity Employer.
Application Process
Please note the screening, recruitment, and selection process is managed by recruiting staff and hiring managers with the aid of artificial intelligence to evaluate candidates against job requirements. The artificial intelligence tool is a resource only and all employment decisions are made by staff members.
When you apply, it is recommended you utilize the option to parse your resume into the application. To ensure your experience is accurately reflected, please review and complete all application fields—even if you auto-fill from your resume.
For the best results, tailor your resume to the job description, highlight key qualifications and skills, and use clear, consistent formatting. This helps our AI tools read and assess your application more effectively. We are committed to regularly monitoring the process for fairness and remove personally identifiable information during evaluation.
