Manager, Marketing SEO & Web

WHO WE ARE

Headquartered in Nashville, Tennessee, Ncontracts leads the industry in integrated risk management and compliance solutions, serving over 5,000 financial institutions nationwide. As a seven-time Inc. 5000 Fastest Growing Companies honoree and consistent year-over-year recipient of "Best Places to Work" awards, we offer a thriving, work environment where career growth and life-work balance go hand in hand.

At Ncontracts, you'll join a team of industry experts dedicated to strengthening the financial services sector through innovation and thought leadership. We're seeking creative, collaborative, and self-driven professionals across all areas of our business - from developing cutting-edge solutions to sales, marketing, customer support, and beyond. Join us in our mission to make the financial industry stronger and more resilient, while advancing your career in a supportive, dynamic environment that values your unique skills and perspectives.

About the Role

This role reports to the VP of Growth Marketing and owns Ncontracts' full organic search presence across traditional web search and AI-powered platforms, along with all web operations and site performance. You'll own hands-on SEO execution across on-page, off-page, and technical disciplines, set strategy for HubSpot CMS, and drive conversion rate optimization. You'll manage two direct reports covering AEO/GEO and web development, and work closely with Product Marketing, Content, Design, IT, and outside development partners. This is a player/coach role where you're setting direction and staying in the work.

What You'll Do

Team Leadership and Function Management

• Manage and develop two direct reports covering AEO/GEO strategy and web development

• Set quarterly priorities, own the roadmap, and allocate work across the team to hit organic and web performance goals

• Coach team members on craft, hold regular 1:1s, and run annual performance reviews

• Own the SEO and web function budget, outside vendor relationships, and tool stack decisions

• Present SEO and web performance to the VP of Growth Marketing and broader marketing leadership on a regular basis

• Coordinate across Product Marketing, Content, Paid Media, Design, and IT for all web and search work

On-Page SEO

• Own ongoing content optimization across all lead-driving pages including industry, product, and solution pages, with a focus on search intent alignment and conversion

• Develop new industry vertical and product pages from the ground up: structure, keyword targeting, and on-page fundamentals

• Maintain metadata at scale: meta titles, descriptions, and H1s across the full site

• Own website architecture inputs: URL taxonomy, navigation hierarchy, and internal linking patterns

• Collaborate with content and product marketing on page copy, calls to action, and campaign landing pages

• Guide the design team on SEO-driven UX and UI decisions across web projects, making sure search and conversion best practices are built in from the start

Off-Page SEO and Authority Building

• Own off-page SEO strategy end to end, informed by both organic search and AI search citation needs

• Own link building operations: prospecting, outreach, and relationship management using BuzzStream

• Execute outreach campaigns across guest post placements, listicle inclusions, and industry publication partnerships

• Coordinate with Content on independent media coverage strategy and press mentions

• Track and report on domain authority trends and link acquisition

Technical SEO

• Own overall technical SEO health: crawl audits, Core Web Vitals, redirect integrity, indexing, and schema

• Run weekly and monthly SEO audits using Screaming Frog, GSC, and Semrush, and maintain URL-level decisions across blog and resource libraries

• Monitor for technical regressions: broken links, redirect loops, crawl errors, indexing anomalies, and GSC coverage issues

• Manage schema.org implementation across page types

• Manage internal linking strategy and run periodic internal link audits

• Own tracking QA to verify tags, pixels, and conversion events fire correctly after development changes

Web Operations and CRO

• Manage external developer relationships: scope web projects, set deadlines, QA deliverables, and maintain CMS build workflows across staging and production

• Partner with IT on web infrastructure: pixel governance, site security, script management, and platform migrations

• Own the CRO practice: prioritize A/B tests, oversee implementation and analysis, and drive rollout of winning variants

• Partner with paid media on campaign support: landing page builds, layout and messaging tests, and shared conversion tracking

Analytics and Reporting

• Own GA4 reporting across organic, direct, referral, and AI search traffic channels

• Own Google Search Console and Bing Webmaster Tools reporting: impressions, clicks, coverage, and indexing health

• Own keyword and visibility reporting across organic search, and build and maintain dashboards

• Support behavioral analytics: on-site engagement, scroll depth, heatmaps, and conversion funnel analysis

• Build and maintain dashboards that track overall web and organic search performance, and deliver regular reviews to leadership

What We're Looking For

• 6 or more years in SEO with real depth across technical, on-page, and off-page disciplines

• Working knowledge of AI search platforms and GEO/AEO strategy, including Profound, Perplexity, and ChatGPT citation behavior

• 1 to 2 or more years managing direct reports or leading a team, with comfort operating as a player/coach

• Hands-on HubSpot CMS experience and comfort with GitHub-based staging workflows

• Experience managing website migrations: planning, redirects, QA, and post-migration monitoring

• Fluent in GA4, GTM, Semrush, and Screaming Frog, not just familiar but actively using them day to day

• Experience building and running A/B tests using CrazyEgg, GrowthBook, or a comparable tool

• Strong written communication, capable of writing meta copy, page briefs, and project specs for designers and developers

• Comfortable presenting performance data and strategy to marketing leadership

• Fintech, regtech, or B2B SaaS background is strongly preferred

Nice to Have

• Experience building automations or agents using n8n, API integrations, Cloudflare Workers, or similar tools

• Basic JavaScript, enough to read, troubleshoot, and communicate clearly with developers

• Experience managing outside agencies or development vendors

Tools You'll Work With

GA4, GTM, GSC, Semrush, SE Ranking, Screaming Frog, Profound, BuzzStream, Microsoft Clarity, CrazyEgg, HubSpot CMS, Bing Webmaster Tools, RevSure

WE OFFER ALL FULL-TIME TEAM MEMBERS:

• A fun, fast-paced work environment

• Responsible PTO Plan that meets or exceeds state and local medical and family leave laws

• 11 paid holidays

• Community and social events to keep you connected and engaged

• Mental Health Benefits

• Medical, Dental and Vision insurance

• Company-paid Group Life Insurance, Short- and Long-Term Disability

• Flexible Spending Account & Health Savings Account

• Aflac Benefits – Critical Illness, Cancer Protection, & Hospital Choice

• Pet Insurance

• 401 (k) with company match with eligibility on Day 1 of employment

• 2 Paid Volunteer Time Off Days

• And much more!

*Part-Time, Temporary, Contractor, and Intern positions are not eligible for company benefits, including paid time off, health insurance, and other employee benefit programs.

AAP/EEO Statement

Ncontracts provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.