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Principal Designer, TIDAL

Role overview

Qualifications

  • 8+ years of Product Design experience with a portfolio demonstrating high craft and systems thinking
  • Graphic design skills, working with building and extending brand for 360 activations and social
  • Experience developing long-term product vision that informs roadmaps across a brand or multiple products
  • Fluency with AI and new technologies—pioneering new approaches and identifying where AI unlocks creative or business potential

Responsibilities

  • Define and drive long-term product vision and design strategy across TIDAL's key product areas
  • Lead the most complex, ambiguous design initiatives end-to-end—from early exploration through shipped experiences
  • Set the bar for design excellence by defining systems, standards, and quality benchmarks at scale
  • Mentor designers through feedback, critique, and knowledge sharing

Key facts

Other skills

  • Influencing Skills
  • Mentorship
  • Communication
  • Collaboration
  • Critical Thinking

About the company

Block logo

Block

Computer Software / SaaS

Block is Square, Cash App, Spiral, TIDAL, TBD54566975, and our foundational teams such as Counsel, Finance, and People that provide guidance at the corporate level. These are our building blocks, united by our shared purpose of economic empowerment. Together we’re creating tools to help expand access to the economy. Square helps sellers more easily run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. Cash App is focused on redefining the world’s relationship with money by making it more relatable, instantly available, and universally accessible. Spiral (formerly Square Crypto) builds and funds free, open-source projects that advance the use of Bitcoin as a tool for economic empowerment. TIDAL is a global platform for musicians and their fans that uses unique content, experiences, and services to bring fans closer to the artists they love and give artists the tools to succeed as entrepreneurs. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution. Together, we’re working to help our diverse audiences — sellers, individuals, artists, fans, developers, and all the people in between — overcome barriers to access the economy.

Company details

Company typeLarge
IndustryComputer Software / SaaS
Company size10001

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Job description

TIDAL was founded for artists by artists as the next innovative streaming platform to bring value back to the music industry. We empower artists with the products, resources, services, and content required to take control of their careers and connect more deeply with fans. Available in over 60+ countries, TIDAL continues to help artists break down economic barriers to continue creating what's next in culture. TIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.

The Role

TIDAL design is a small, nimble team building at the intersection of music, technology, and culture—shipping across uploads, streaming, AI-powered creative tools, and financial services that connect artists directly with their audiences in 60+ countries.

We're looking for a Principal Product Designer to set the vision and quality bar across TIDAL's product and brand ecosystem. You will be a foundational design voice on a small team where your work will have outsized impact—shaping not just pixels but the future of how artists build careers. You'll drive complex projects from concept to ship, influence strategy, and directly elevate the craft of everyone around you.

You Will

  • Define and drive long-term product vision and design strategy across TIDAL's key product areas
  • Lead the most complex, ambiguous design initiatives end-to-end—from early exploration through shipped experiences
  • Partner with Product, Engineering, and ML/AI leadership to shape roadmaps and influence business strategy
  • Set the bar for design excellence by defining systems, standards, and quality benchmarks at scale
  • Pioneer AI-driven design approaches that expand team capabilities and accelerate velocity
  • Mentor designers through feedback, critique, and knowledge sharing
  • Identify new opportunities for the business and act on them

You Have

  • 8+ years of Product Design experience with a portfolio demonstrating high craft and systems thinking
  • Graphic design skills, working with building and extending brand for 360 activations and social to have cohesion across brand and product.
  • Experience developing long-term product vision that informs roadmaps across a brand or multiple products
  • Experience shipping impactful, strategic work autonomously—from multi-year visions to iterative releases
  • Expertise defining design systems and standards that promote cohesive experiences at scale
  • Influence and partnership skills as a trusted peer to leadership
  • Fluency with AI and new technologies—pioneering new approaches and identifying where AI unlocks creative or business potential
  • A passion for music, artists, and the creative economy
  • Comfort operating on a small, fast-moving team where you wear many hats

Block takes a market-based approach to pay, and pay may vary depending on your location. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

EU Pay Range
€238.300€357.300 EUR

Application Guidelines

Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. 

Contact us here with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

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Marcus Rivera

Chief Revenue Officer

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