Marketing AI Workflow Architect

Marketing AI Workflow Architect (remote)
6+ Months Contract
Potential to convert to Perm

Summary
The ideal candidate is a technically proficient, business-savvy AI Solutions Architect with a deep understanding of marketing operations, workflows, and data flows. This individual will be responsible for analyzing existing marketing processes, identifying opportunities for AI integration, and designing end-to-end AI-enabled architectures that enhance productivity and reduce costs. They will collaborate closely with AI/ML engineering teams, data engineering, IT, and third-party vendors to develop secure, compliant, and scalable AI solutions aligned with organizational objectives.

Responsibilities:

Business & Process Analysis

• Conduct comprehensive assessments of current marketing workflows, including cross-team handoffs, operational dependencies, and data flows.
• Map end-to-end marketing and communications processes, identifying bottlenecks, redundancies, and automation opportunities.
• Understand the data landscape, including sources, quality, and integration points, to inform AI embedding strategies.

• Work closely with the engineering-side AI architecture team to understand the to-be AI architecture and how manual or semi-automated marketing processes are being transformed into intelligent, automated solutions — ensuring marketing's business requirements and enterprise-alignment needs are reflected in that design.
• Maintain a strong working knowledge of the AI solutions being built (LLMs, retrieval-augmented generation, recommendation engines, and other generative AI tools) so enterprise standards, governance, and platform requirements can be mapped onto them — without duplicating the build-side design and development work.
• Drive the onboarding and integration of AI agents, tools and applications onto the MarTech stack to enable business processes — spanning both in-house solutions and third-party/bought AI, where this role leads vendor evaluation, build-vs-buy, and enterprise-compliant integration.
• Review and pressure-test architecture artifacts (context diagrams, data flow diagrams, interface specifications, solution blueprints) produced by the data science and engineering teams — validating enterprise fit, integration, and governance rather than authoring them.

• Collaborate with Data Engineering teams to design data pipelines that facilitate efficient, low-overhead data flow into and out of AI applications, avoiding unnecessary complexity.
• Ensure data governance, security, and privacy are embedded into all AI solutions.
• Identify and specify API and integration requirements for AI agents, ensuring interoperability within the broader MarTech ecosystem and with third-party AI vendors.

• Work with IT, platform engineering, and AI teams to specify infrastructure needs, including model hosting, vector stores, storage, orchestration, and monitoring tools.
• Define and specify performance requirements such as latency, throughput, availability, and resilience for AI services.
• Influence platform roadmaps and identify gaps in infrastructure or tooling that could hinder AI deployment at scale.

• Lead vendor evaluations, perform technical due diligence, and advise on build vs. buy decisions, balancing cost, complexity, and strategic fit.
• Ensure selected AI tools and platforms align with organizational standards, security policies, and enterprise architecture.
• Coordinate with internal AI/ML teams and external vendors to integrate third-party AI solutions, ensuring they meet compliance and security standards.
• Governance, Risk, and Compliance
• Apply enterprise AI governance frameworks, incorporating privacy, security, safety, and ethical considerations.
• Assess vendor risks, including data residency, lock-in, and operational support.
• Collaborate with security, legal, and compliance teams during vendor evaluations and solution design.

• Act as the marketing domain representative in enterprise architecture reviews and AI platform working groups.
• Communicate complex technical solutions effectively to business stakeholders and influence enterprise-wide standards.
• Provide feedback to enterprise teams on evolving standards, platform capabilities, and investment priorities based on marketing needs.

• A bachelor's degree in computer science, software engineering, or a related field is required. A master's degree or higher in a relevant discipline is preferred.
• Enterprise Architecture & Solution Design: Ability to design scalable, secure, and enterprise-aligned AI and MarTech solutions.
• AI & Data Technologies: Knowledge of modern AI solutions, including large language models (LLMs), generative AI, retrieval-augmented generation, recommendation engines, and AI workflow orchestration.
• Cloud & Infrastructure: Familiarity with cloud platforms (Azure, AWS, GCP), cloud services, networking, environment management, and AI-specific infrastructure components like model endpoints, vector stores, and observability tools.
• Integration & Data Management: Experience with system dependencies, API design, data access patterns, integration standards, and data governance.
• Security & Governance: Understanding of enterprise security practices, privacy, compliance, risk assessment, and vendor due diligence related to AI solutions.
• Communication & Stakeholder Management: Strong ability to communicate complex technical concepts to non-technical stakeholders and influence cross-functional teams.
• Project & Requirements Management: Proven capability to translate business needs into technical requirements, architecture blueprints, and implementation plans.
• Vendor & Platform Evaluation: Experience assessing AI vendors, platforms, and performing technical due diligence.
• Certifications (Plus): Certifications in cloud platforms (Azure, AWS, GCP), enterprise architecture frameworks, or AI-related credentials are advantageous.