Who We Are
Diamond Braces is a fast-growing, performance-driven orthodontic organization with multiple locations across the United States. Our teams are structured for efficiency, accountability, and long-term growth.
We are looking for a creative, analytical, and execution-focused social media professional who can help grow audience engagement, improve content performance, and support patient acquisition through organic and paid social media efforts.
Social Media & Direct Response Marketing Coordinator
We are hiring a Full-Time Remote Social Media & Direct Response Marketing Coordinator to manage organic social media, paid social coordination, short-form content strategy, and audience engagement across multiple platforms.
This is not simply a posting content role. This position is focused on attention, engagement, conversion intent, audience behavior, and measurable content performance.
The ideal candidate has strong experience with e-commerce, direct-to-consumer brands, short-form viral content, social media growth, and conversion-focused marketing. The right candidate must understand how to create content that captures attention, builds trust, drives engagement, and supports real business outcomes.
Essential Functions
Organic Social Media
- Manage Instagram, TikTok, Facebook, LinkedIn, and other assigned platforms.
- Create and schedule platform-native content.
- Write hooks, captions, CTAs, and engagement-focused copy.
- Research trending topics and adapt trends into branded content.
- Build weekly content calendars.
- Coordinate approval workflows.
- Repurpose content into multiple formats across platforms.
Content Strategy
- Identify high-performing content opportunities based on trends, audience psychology, engagement behavior, and competitor analysis.
- Structure content around hooks, retention, shares, saves, and conversation generation.
- Develop short-form content systems that can be scaled across locations.
- Analyze what content performs well and recommend improvements.
- Support content ideas that improve audience trust, inquiries, and conversion intent.
- Create content concepts that align with Diamond Braces’ brand, services, and patient experience.
Community Management
- Monitor and respond to comments, DMs, and engagement activity.
- Maintain same-business-day response standards.
- Identify recurring audience questions, concerns, and trends.
- Escalate operational or patient-related issues using established SOPs.
- Support a professional, empathetic, and brand-aligned communication style across social platforms.
Paid Social Support
- Coordinate with internal marketing leadership and paid media vendors.
- Assist with ad creative organization, content testing, hook testing, audience feedback analysis, and landing page/content alignment.
- Monitor social campaign performance trends.
- Support content recommendations based on paid and organic performance insights.
Monthly KPI Reporting
- Provide monthly social media and content performance reports.
- Track follower growth, engagement rate, reach/impressions, watch time, retention metrics, top-performing hooks, worst-performing content, DM volume, inquiry intent, appointment-related conversations, content category performance, audience behavior trends, and recommendations for optimization.
- Identify content patterns that are driving engagement, trust, inquiries, or conversion opportunities.
- Maintain reports, trackers, and content performance documentation.
This role requires creativity, strong attention to detail, analytical thinking, and accountability for measurable social media performance.
Qualifications
- Strong experience managing Instagram, TikTok, Facebook, LinkedIn, and other social media platforms.
- Experience managing social media for direct-to-consumer, e-commerce, healthcare, dental, orthodontic, or service-based brands.
- Strong understanding of short-form content trends and viral content mechanics.
- Strong understanding of audience psychology, engagement behavior, conversion-focused content, and social media growth.
- Experience writing hooks, captions, CTAs, and engagement-focused copy.
- Experience using Canva, CapCut, Meta Business Suite, and reporting or analytics tools.
- Strong English communication skills.
- Strong organizational skills and attention to detail.
- Ability to follow structured systems, SOPs, approval workflows, and deadlines.
- Ability to manage content calendars and repetitive operational tasks with accuracy.
- Comfortable working remotely and independently.
- Able to analyze performance data and recommend content improvements.
Preferred:
- Experience with e-commerce or direct-to-consumer brands.
- Experience with paid social coordination or supporting paid media campaigns.
- Experience with healthcare, dental, orthodontic, or multi-location service businesses.
- Experience working with offshore or remote teams.
- Experience creating social media reports for leadership or management.
We value creativity, ownership, consistency, speed of execution, and measurable performance.
Key Performance Indicators
This role will be measured by:
- Follower growth.
- Engagement rate.
- Reach and impressions.
- Watch time.
- Retention metrics.
- Top-performing hooks and content formats.
- DM volume.
- Inquiry intent.
- Appointment-related conversations.
- Content category performance.
- Audience behavior trends.
- Reporting accuracy and consistency.
- Recommendations for content optimization.
Success in This Role Looks Like
- Increased audience engagement.
- Stronger brand visibility across social platforms.
- Content that generates attention, trust, conversation, and inquiry intent.
- Clear identification of what content performs best and why.
- Accurate and consistent social media reporting.
- Improved content systems that can scale across locations.
- Better alignment between organic content, paid social support, and patient acquisition goals.
Compensation
Compensation range: $1,300 – $2,300 per month, based on experience, qualifications, and demonstrated performance.
Work Environment
- Fully remote position.
- Global / offshore contractor opportunity.
- Structured, performance-driven environment.
- Regular reporting to leadership.
- Collaboration with marketing, paid media, content, and social media teams.
- High accountability, execution-focused culture.
Job Location: Remote – Global / Offshore Contractors
Job Type: Contractor / Full-Time
- This is a contract role. Workers will be engaged as independent contractors and must be able to provide appropriate tax documentation, such as W-8 or W-9, as applicable.
Equal Opportunity Employer
Diamond Braces is an Equal Opportunity Employer and complies with all applicable federal and state employment laws.
