Role overview

Qualifications

Proven experience creating performance-driven ecommerce advertising creatives, particularly for YouTube.
Strong understanding of direct response marketing principles, including customer avatars, positioning, hooks, offers, and creative angles.
Hands-on experience using AI creative tools such as Claude, Manus, Higgsfield, fal.ai, Atria, or similar AI platforms.
Experience working with DTC ecommerce brands is highly preferred.

Responsibilities

Research markets, competitors, and customer personas to identify compelling advertising angles.
Develop creative concepts, messaging frameworks, and scripts for AI-generated video advertisements.
Produce end-to-end AI-powered ad creatives, including Video Sales Letters (VSLs), AI avatars, claymation, UGC-style ads, and other emerging creative formats.
Analyze campaign performance data and continuously optimize creatives based on testing results.

Key facts

Remote from: Anywhere
Full time
English

Hard skills

Video Advertising Marketing Performance Measurement And Management Performance-Based Advertising Direct Marketing Media Production E-Commerce Google Ads YouTube Advertising Banner Ads

Other skills

Adaptability
Collaboration
Creativity

About the company

Paired

Computer Software / SaaS

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Company details

Company typeStartup

IndustryComputer Software / SaaS

Company size11 - 50

Links

Website LinkedIn See all jobs

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Job description

Paired is an overseas staffing agency that connects top talent to remote opportunities with employers in the U.S. and beyond. We believe great jobs shouldn’t be limited by location, and we’re here to help you find remote roles that match your skills and career goals.

About Our Clients

Our client is one of the world’s fastest-growing Google Ads agencies, managing nine figures in annual ad spend for over 180 direct-to-consumer (DTC) ecommerce brands. They specialize in performance marketing, leveraging cutting-edge AI tools and direct partnerships with Google to create high-performing advertising campaigns. They are looking for an AI Creative Strategist to take ownership of AI-powered video advertising from research and strategy through to production and optimization, with a strong focus on YouTube creatives.

Responsibilities

Research markets, competitors, and customer personas to identify compelling advertising angles.
Develop creative concepts, messaging frameworks, and scripts for AI-generated video advertisements.
Produce end-to-end AI-powered ad creatives, including Video Sales Letters (VSLs), AI avatars, claymation, UGC-style ads, and other emerging creative formats.
Utilize AI creative tools to generate, edit, and deliver high-quality performance-focused video ads.
Analyze campaign performance data and continuously optimize creatives based on testing results.
Build and manage a high-volume creative testing pipeline focused on conversion and performance.
Collaborate closely with media buyers, landing page specialists, and content teams to ensure creative consistency across campaigns.
Stay ahead of emerging AI creative technologies, trends, and advertising formats.

Requirements

Proven experience creating performance-driven ecommerce advertising creatives, particularly for YouTube.
Strong understanding of direct response marketing principles, including customer avatars, positioning, hooks, offers, and creative angles.
Hands-on experience using AI creative tools such as Claude, Manus, Higgsfield, fal.ai, Atria, or similar AI platforms.
Experience producing AI-generated VSLs, AI avatars, UGC-style creatives, or comparable performance marketing assets.
Ability to independently own the entire creative process from market research to final production.
Comfortable interpreting campaign performance metrics and using data to improve creative performance.
Experience working with DTC ecommerce brands is highly preferred.
Self-driven, highly adaptable, and passionate about experimenting with new AI technologies.

Nice to Have

Experience working within performance marketing or digital advertising agencies.
Familiarity with Google Ads, YouTube Ads, Meta Ads, or other paid acquisition channels.
Portfolio showcasing AI-generated performance marketing creatives that have been used in live campaigns.

Benefits

Competitive salary based on experience.
Fully remote position with flexible working hours.
Paid time off.
Opportunity to work alongside a senior international team.
Team retreats and workations.
Exposure to leading AI creative workflows and large-scale performance marketing campaigns.