Regional Marketing Specialist, Asia Pacific
Sound connects us. At Advanced Bionics, we believe everyone can enjoy a life filled with sound. For over 30 years, we’ve been creating leading cochlear implant solutions that help people hear again, or for the first time.
Across Asia Pacific, we support surgeons, audiologists, recipients, and caregivers across 16+ markets through a mix of direct and distributor markets.
As Regional Marketing Specialist, Asia Pacific, you will support regional campaigns, events, digital initiatives, and cross-functional marketing activities across the region. This is a hands-on role covering content adaptation, digital support, event execution, operational coordination, and AI-enabled marketing initiatives.
This role requires strong interest and hands-on capability in leveraging AI to enhance marketing effectiveness, productivity, and data-driven decision-making across APAC markets
Regional Marketing Operations
• Execute regional campaigns, product launches, webinars, educational programs, and congress activities across APAC
• Drive coordination of marketing timelines, approvals, asset adaptation, and dissemination across APAC markets
• Partner with APAC country teams and regional stakeholders with marketing requests, coordination, and campaign activities
• Maintain the Voice of APAC by consolidating market insights, campaign feedback, and regional inputs to support planning and reporting to global stakeholders
• Contribute to the development and execution of regional marketing initiatives aligned with APAC commercial priorities
• Identify opportunities to improve marketing effectiveness and operational efficiency
Content Adaptation & Creative Support
• Adapt and localize marketing materials including brochures, presentations, event assets, email visuals, and digital content
• Develop regional marketing materials to address local and regional business needs where global assets require
Regional Marketing Operations
• Execute regional campaigns, product launches, webinars, educational programs, and congress activities across APAC
• Drive coordination of marketing timelines, approvals, asset adaptation, and dissemination across APAC markets
• Partner with APAC country teams and regional stakeholders with marketing requests, coordination, and campaign activities
• Maintain the Voice of APAC by consolidating market insights, campaign feedback, and regional inputs to support planning and reporting to global stakeholders
• Contribute to the development and execution of regional marketing initiatives aligned with APAC commercial priorities
• Identify opportunities to improve marketing effectiveness and operational efficiency
Content Adaptation & Creative Support
• Adapt and localize marketing materials including brochures, presentations, event assets, email visuals, and digital content
• Develop regional marketing materials to address local and regional business needs where global assets require adaptation
• Ensure adapted content aligns with brand standards and applicable local market requirements
Digital Marketing & Platform Support
• Support management of regional digital platforms including websites, email marketing, webinars, social media, and digital resource libraries
• Support lead generation and customer engagement activities through digital campaigns, webinars, email communications, and regional marketing initiatives
• Assist in deployment of digital campaigns and coordination of marketing activities across platforms
• Manage webinar and event registration processes, attendee communications, and post-event reporting
• Maintain digital assets and shared marketing repositories to support regional marketing execution
Events & Execution
• Support planning and execution of regional congresses, workshops, webinars, meetings, and product launches
• Coordinate event logistics, attendee communications, and marketing materials to ensure successful execution
• Develop and coordinate congress-specific materials and exhibition asset
• Drive post-event reporting, follow-up activities, and continuous improvement initiatives
AI-Enabled Marketing & Automation
• Evaluate and support implementation of AI-enabled tools and workflows to improve marketing efficiency and effectivenes
• Leverage AI-enabled tools and analytics to generate insights and enhance customer engagement
• Support personalized engagement and lead generation initiatives using AI-enabled approaches
• Monitor, analyze, and optimize marketing performance using data-driven and AI-enabled insights
Vendor Coordination
• Coordinate with external vendors including event suppliers, printers, translation vendors, and marketing production vendor
• Coordinate vendor briefs, timelines, quality checks, and invoicing
Cross-functional Collaboration
• Collaborate closely with APAC marketing teams, distributors, Clinical, Education & Training, Sales, and external vendors to support regional marketing activities
• Support additional marketing projects and operational initiatives as assigned by the line manager
More about you:
• Bachelor’s degree in Marketing, Communications, digital markteting, business or related field with minimum 2-5 years minimum of relevant practical experience in marketing co-ordination , digital marketing, event management, content adaptation, or regional maketing roles.
• Hands-on experience using AI tools for marketing ( content generation, analytics, automation). Understanding of how AI improves campaign performance and targeting.
• Experience with Marketing automation, CRM , and reporting tools
• Team-Player with strong communication abilities; strong interpersonal skills with ability to work successfully in an intensely collaborative environment with a broad range of people from culturally diverse backgrounds.
More about what we offer:
As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.
Sonova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.
