Role overview

Qualifications

Cross-platform ASO fluency across App Store and Google Play
Hands-on experience managing ASO for mobile apps or games
Proven track record in managing ASO across multiple products simultaneously
Fluency running experiments from hypothesis to execution to analysis

Responsibilities

Own ASO execution across the Fortis portfolio for the contract term
Build and run custom store experiences using Custom Product Pages (CPPs) and Custom Store Listings (CSLs)
Run A/B tests on store assets and translate results into next steps
Improve conversion rate across multiple titles simultaneously through structured experimentation

Key facts

Remote from: Hungary, Romania, Portugal, Spain, United Kingdom, Canada
Freelance
English

Hard skills

Keyword Research Metadata Management A/B Testing Cross-Platform Applications

Other skills

Analytical Skills
Creativity
Communication
Teamwork

About the company

Fortis Games

Gaming

Fortis is a global game studio with a mission to create worlds that matter — that challenge minds, build connections, and inspire communities. Founded by industry veterans, Fortis believes games have the ability to create a positive impact on society and culture, and now more than ever, those are the experiences players are looking for. With team members already in the US, UK, Canada, Romania, Portugal and Brazil, Fortis is growing and seeks the best of the best from around the world in order, regardless of location, to create a best-in-class games studio. Join us!

Company details

Company typeScaleup

IndustryGaming

Company size201 - 500

Links

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Job description

Who we are

At Fortis Games we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and backgrounds impact the games we make.

We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we'll be making as well as the overall direction of the company. If you're passionate about tackling difficult problems with direct and thoughtful communication and team first mentality, we may be the right place for you.

About the role

As our ASO Specialist and owner of App Store Optimization across Fortis's portfolio for a 6-month contract term, you'll drive how our games show up across the App Store and Google Play, influencing everything from first impression to install. Working across titles in soft launch and global launch, you'll combine creativity, experimentation, player insight, and performance thinking to improve how players find, understand, and engage with our games.

This is a hands-on role with meaningful ownership from day one. You'll build and evolve experimentation frameworks, test new ideas, and partner closely with product, marketing, creative, and game teams to improve store performance across the portfolio — stepping in to run ASO execution while the Product Marketing team scales the function. From icons, screenshots, videos, and copy to keyword strategy and custom store experiences, you'll help shape the moments that connect players with our games.

We're looking for someone who enjoys turning signals into action, challenges assumptions through testing, and can be effective from day one — this role needs minimal ramp-up given the contract term.

What you'll achieve

As ASO Specialist, you will own ASO execution across the Fortis portfolio for the contract term, including keyword strategy and metadata optimization
Build and run custom store experiences using Custom Product Pages (CPPs) and Custom Store Listings (CSLs)
Run A/B tests on store assets — icons, screenshots, video, copy — and translate results into next steps
Improve conversion rate across multiple titles simultaneously through structured experimentation
Integrate AI-driven workflows into ASO execution for keyword optimization, competitive analysis, and experimentation
Partner with UA, Creative, and Product Marketing to align store strategy with acquisition and positioning
Connect ASO decisions to broader growth strategy — not treat store performance as a standalone metric
Contribute from week one — minimal ramp-up expected given the contract term

What you'll need to be successful

Cross-platform ASO fluency across App Store and Google Play is essential
Hands-on experience managing ASO for mobile apps or games, including CPPs and CSLs — non-negotiable
Proven track record in managing ASO across multiple products simultaneously
Specific, measurable conversion rate improvement examples — not just "ran tests"
Fluency running experiments from hypothesis to execution to analysis, not playbook-dependent
Active AI fluency in day-to-day ASO workflows — repeatable use of AI tools for keyword clustering, competitive analysis, or A/B test reporting, not occasional use
Analytical and creative hybrid — reads performance data and translates it into creative direction
Background in mobile gaming or large-scale app ecosystems; CET (timezone) overlap strongly preferred for day-to-day collaboration

Why join us

There are many reasons to join us, but here are a few:

We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.
Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming

Fortis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

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