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Product Marketing Director, Database Solutions

Role overview

Qualifications

  • 6+ years of technical product marketing at a B2B software company, with meaningful time on a database product
  • Fluent in the emerging database and AI infrastructure landscape
  • Able to translate complex technical concepts for both technical audiences and business decision-makers
  • Proven track record building CxO-level content from scratch

Responsibilities

  • Positioning and messaging including the modernization AI-inside-the-database narrative for legacy database buyers
  • Monthly product launches end to end: from launch messaging through full BOM delivery
  • Field enablement content: datasheets, pitch decks, prospecting guides, SDR sequences and training presentations
  • Creation of MOFU and BOFU content for demand generation and cross-sell programs

Key facts

Other skills

  • Communication
  • Collaboration
  • Training And Development

About the company

Via logo

Via

We started with helping businesses get found, get chosen and get engagement online through our suite of software tools. Then, we expanded into a conversational commerce platform that helps businesses build relationships with customers on the devices and networks they use most often.

Company details

Company size51 - 200

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Job description

About Actian 

 

Actian covers the full data value chain for the AI era. Our portfolio gives enterprises what they need to connect, manage, govern and analyze their data: high-performance databases for storing and securing it; data management for connecting and governing it; and BI, AI, and agentic tools for analyzing and activating it. 

The goal: trusted data reaches the right systems when it matters, whether that's a business analyst pulling a report, an executive reviewing pipeline, or an AI agent making a real-time decision. 

About the Role 
 

We're looking for a senior PMM who knows the database space well enough to have opinions about it. You'll own GTM for Actian's vector, embedded edge, and multi-model databases across 2 motions: net new acquisition and cross-sell/expansion. 

If you've marketed a database product, understand how AI is reshaping what buyers expect, and want to work where AI is rewriting the category, this role is for you.


Key Responsibilities:
  • Positioning and messaging including the modernization AI-inside-the-database narrative for legacy database buyers making long-overdue infrastructure decisions, and cross-sell narrative that makes database customers the starting point for the broader Actian portfolio. Own the messaging that gives sellers a reason to go wider in every account 

  • Monthly product launches end to end: from launch messaging through full BOM delivery, coordinated across product management, web, design, and sales enablement 

  • Field enablement content: datasheets, pitch decks, prospecting guides, SDR sequences and training presentations and videos 

  • Creation of MOFU and BOFU content for demand generation and cross-sell programs  

  • Content and enablement for global user days, events, PR, and analyst briefings 


Preferred Background:
  • 6+ years of technical product marketing at a B2B software company, with meaningful time on a database product 

  • Fluent in the emerging database and AI infrastructure landscape: vector databases, embedded and edge AI, autonomous database operations, MCP-based agentic architectures 

  • Able to translate complex technical concepts for both technical audiences (DBAs, platform engineers, ISV architects) and business decision-makers 

  • Proven track record building CxO-level content from scratch: decks, briefs, and pitch narratives that moved pipeline 

  • Experience with OEM and ISV go-to-market 

  • Comfortable straddling developer-led growth (Try & Buy, Discord, Docker Hub) and enterprise field motion simultaneously 

  • Cross-functional operator across global product, sales, and field teams 

  • Excellent storytelling and presentation skills  

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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