Sales Development Representative

#LI-remote

Anywhere in the U.S.

The School Relations Representative (SRR), also known as SDR's, plays a critical role in driving pipeline growth across assigned territories. This role is responsible for identifying district opportunities, executing outbound prospecting campaigns, generating qualified meetings, conducting initial discovery conversations, providing a high-level introduction to Waterford's solutions, qualifying opportunities, and advancing prospects to the next stage of the sales process.

The SRR partners closely with School Relations Directors (SRDs), Marketing, and Operations to execute territory strategies, engage prospective customers, follow up on campaigns and events, and build a strong pipeline of future opportunities. This role requires strong communication skills, organization, initiative, and the ability to thrive in a fast-paced, collaborative environment.

Success in this role is driven by prospecting execution, customer engagement, CRM discipline, pipeline creation, and opportunity qualification.

Key Responsibilities

• Execute outbound prospecting campaigns through email, phone, LinkedIn, and other outreach channels

• Generate qualified meetings and pipeline opportunities for the School Relations team

• Support territory prospecting efforts by identifying district contacts, organizational priorities, funding opportunities, and potential customer needs

• Conduct initial outreach and qualification conversations with district and school stakeholders

• Partner closely with School Relations Directors to support strategic account engagement

• Follow up on inbound leads, events leads, and marketing campaigns in a timely manner

• Maintain accurate activity tracking, lead updates, and customer records within Salesforce

• Support execution of campaigns and customer outreach initiatives

• Reinforce consistent messaging and customer-centered communication practices

• Monitor outreach effectiveness and provide feedback on campaign performance and market response

• Collaborate cross-functionally with Marketing and Sales teams to support a strong customer journey

• Stay informed on company offerings, state initiatives, district priorities, and trends within the K–12 education landscape

• Support operational excellence through disciplined CRM usage, activity management, and follow-through

• Participate in ongoing training, coaching, and professional development activities

Minimum Qualifications

• 1-3 years of experience in sales, customer engagement, lead generation, or education-related roles

• Strong written and verbal communication skills

• Highly organized with strong attention to detail and follow-through

• Comfortable engaging customers through phone, email, virtual meetings, and digital communication platforms

• Experience using CRM systems such as Salesforce preferred

• Strong interpersonal and relationship-building skills

• Bachelor’s degree or equivalent experience preferred

Preferred Qualifications

• Experience within K–12 education, edtech, SaaS, or customer-facing support roles

• Familiarity with district structures, education terminology, or public-sector environments

• Experience supporting outbound campaigns, lead qualification, or sales development activities

• Former educator or experience working with schools or districts preferred

Success Measures

• Qualified meetings generated

• Pipeline contribution and opportunity creation

• Lead response time and follow-up consistency

• CRM accuracy and activity completion

• Campaign and outreach effectiveness

• Collaboration with School Relations Directors and cross-functional teams

• Professional growth and skill development

Work Environment and Compensation

• Location: Remote / Anywhere in US

• Compensation: Base salary range $65,000-$75,000 with incentive compensation plan, and benefits eligibility

About Waterford.org

Waterford.org provides PreK through 2nd grade reading, math, and science programs that children can use wherever they learn. Our programs help children reach critical milestones by 3rd grade, laying the foundation for their future success. Waterford.org serves over 200,000 children across 42 states every year.

Working at Waterford.org

Waterford.org team members are located across the United States and primarily work from home. We anticipate this full-time, salaried position will pay $68,000 - $74,000 per year depending on the education, experience and skill level of the individual we hire. We also offer a phenomenal benefits package that includes fully paid primary premiums for health insurance, dental insurance, basic life insurance, and disability insurance. New hires receive a one-time HSA contribution. Retirement contributions are matched up to 5% by the organization. Plus, a generous vacation, sick, and holiday offering.

Waterford.org Employee Growth & Applications

At Waterford.org, we truly believe in the boundless potential of our team members and their continuous growth and development. We are dedicated to encouraging a culture that nurtures talent from within, which is why we prioritize internal applicants for all job postings. External candidates may experience a delay in being contacted by our Talent Acquisition team.

Equal Opportunity Employer

Waterford is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Waterford is also committed to compliance with all fair employment practices regarding citizenship and immigration status.