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Recruitment Marketing Specialist

Role overview

Qualifications

  • Proven experience in recruitment marketing, employer branding, talent acquisition marketing, or a related field.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • Experience tracking and optimizing marketing campaigns using performance metrics and analytics.
  • Excellent written and verbal communication skills with strong stakeholder management abilities.

Responsibilities

  • Own and manage recruitment marketing projects, ensuring initiatives are organized, prioritized, and delivered on schedule.
  • Coordinate marketing campaigns from planning through execution, aligning stakeholders on objectives, deliverables, and timelines.
  • Oversee the creation, production, and distribution of organic and paid content across multiple talent acquisition channels.
  • Monitor and analyze campaign performance across job boards, paid advertising, social media, email marketing, and other sourcing channels.

About the company

Weekday (YC W21) logo

Weekday (YC W21)

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Company details

Company size11 - 50

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Job description

This role is for one of our clients

$20 - $40/hourpay

Role Title: Recruitment Marketing Specialist
Role Type: Contractor
Location: Remote

We are seeking a proactive and results-driven Recruitment Marketing Specialist to lead talent attraction initiatives through strategic recruitment marketing campaigns. In this role, you will manage end-to-end campaign execution, coordinate cross-functional projects, and optimize marketing efforts to attract high-quality candidates. This is an excellent opportunity for a marketing professional who thrives in a fast-paced, remote environment and enjoys combining creativity with data-driven decision-making to improve hiring outcomes.

Requirements

Key Responsibilities

  • Own and manage recruitment marketing projects, ensuring initiatives are organized, prioritized, and delivered on schedule.
  • Coordinate marketing campaigns from planning through execution, aligning stakeholders on objectives, deliverables, and timelines.
  • Oversee the creation, production, and distribution of organic and paid content across multiple talent acquisition channels.
  • Manage the recruitment marketing content pipeline and collaborate with content creators to ensure high-quality, timely deliverables.
  • Monitor and analyze campaign performance across job boards, paid advertising, social media, email marketing, and other sourcing channels.
  • Generate actionable insights from campaign data and recommend optimization strategies to improve candidate attraction and conversion.
  • Partner closely with recruiters, marketing teams, and other stakeholders to ensure consistent communication and successful project execution.
  • Maintain campaign documentation, performance reports, and project updates to support continuous improvement.

Required Qualifications

  • Proven experience in recruitment marketing, employer branding, talent acquisition marketing, or a related field.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • Experience tracking and optimizing marketing campaigns using performance metrics and analytics.
  • Excellent written and verbal communication skills with strong stakeholder management abilities.
  • Experience managing content calendars and collaborating with cross-functional teams.
  • Proficiency with marketing analytics platforms, applicant tracking systems (ATS), Google Analytics, and reporting dashboards.
  • Highly organized, detail-oriented, and comfortable working in a fully remote, fast-paced environment.

Preferred Qualifications

  • Experience in B2B, SaaS, or high-growth technology organizations.
  • Familiarity with paid recruitment advertising, job board marketing, and programmatic recruitment campaigns.
  • Experience developing employer branding initiatives and executing creative talent attraction campaigns.

Must-Have Skills

  • Recruitment Marketing
  • Project Management
  • Campaign Performance Analysis

Good-to-Have Skills

  • Employer Branding
  • Content Marketing
  • Google Analytics
  • Paid Recruitment Advertising
  • Marketing Analytics

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MR

Marcus Rivera

Chief Revenue Officer

m.rivera@company.com
linkedin.com/in/marcusrivera
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