Senior Sales Manager – RFID Retail & Industrial Applications | North America

Beontag is a global business enabler that serves as one of the world’s leading providers of IoT solutions and graphic and label materials. With operations in more than 9 countries and a footprint in over 40 markets, the multinational company offers end-to-end product capabilities for a range of industries and businesses, driving seamless communication between companies, products, and people.

Beontag’s business is underpinned by modern manufacturing facilities, strategic investments, R&D, and a range of highly qualified teams. Furthermore, the multinational is fully committed to enabling positive impacts across the entire value chain. As a member of the UN Global Compact since 2021, Beontag offers its customers a series of increasingly sustainable products while also working towards a diverse and equitable work environment. We are in a strategic transformation phase and seek a West Coast Territory Manager to accelerate growth in new and existing markets.

We are looking for a Senior Sales Manager to join our Digital Transformation Enabler (RFID and IoT Solutions) business unit. This role is responsible for developing and executing sales strategies to accelerate our growth in the North American RFID market, with a strong focus on the United States.

The ideal candidate will drive revenue growth by identifying potential client opportunities, developing new partnerships, and expanding Beontag’s presence in the RFID market. This role includes managing an existing customer portfolio, primarily on the West Coast, while building new business opportunities across the region.

To succeed, you must have a solid understanding of the RFID ecosystem, strong consultative selling skills, and the ability to collaborate cross‑functionally with technical, commercial, product, and marketing teams. You will act as a strategic advisor to customers, helping them navigate their challenges and implement value‑driven RFID solutions.

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Sales & Growth Strategy

• Develop and manage channel sales in the region, ensuring sales targets are met and driving structured partner development plans.
• Build and execute sales plans and business development strategies that lead to high win rates and expand market penetration within the RFID and IIoT domains.
• Identify, qualify, and capture new sales opportunities, combining a hunter mindset with relationship‑building skills.
• Partner with clients through a consultative approach, understanding their business needs, issues, strategies, and priorities to deliver value‑added RFID solutions.
• Serve as the primary interface between customers and internal teams, acting as the internal champion for customer needs.

Customer & Partner Engagement

• Maintain strong and trusted relationships at all customer levels, from operational contacts to executive stakeholders.
• Build and strengthen strategic partner relationships to support both direct and indirect revenue channels.
• Work closely with system integrators, software partners, and service bureaus to expand regional coverage and drive new opportunities.

Marketing & Enablement

• Support digital marketing initiatives by contributing content for newsletters, participating in webinars, and coordinating trade show presence and activities.
• Collaborate with the Marketing team to execute strategic branding programs that reinforce Beontag’s position in the RFID and IoT markets.
• Develop and maintain marketing and sales materials in alignment with product management and brand teams.

Cross-Functional Collaboration

• Maintain frequent communication with cross‑functional stakeholders to ensure alignment on project status, issues, risks, and milestones.
• Provide insights to R&D and product management teams to support portfolio strategy, including identifying gaps and new opportunities.
• Coordinate with technical support resources to address client technical needs during the sales cycle.

Required Qualifications

• 7+ years of sales experience in RFID, smart labels, IoT, or BLE solutions.
• Bachelor’s degree in Business, Engineering, Technology, or a related field; MBA is a plus.
• Demonstrated success meeting and exceeding sales targets in RFID or related technologies.
• Strong understanding of RFID technologies (UHF, NFC, HF), BLE, and IoT ecosystems.
• Experience with RFID hardware, software, and systems integration in retail, logistics, and/or industrial environments.

Preferred Qualifications

• Existing relationships with RFID system integrators, software providers, and enterprise customers.
• Strong network across retail, logistics, and automotive industries.