Pakistan Retail & Expert SFE Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

​About the role:

We're looking for a results-oriented commercial leader with deep expertise in advanced data analytics, BI Tool and end-to-end distribution management who is adept at leveraging technology and analytics to optimize sales operations, maximize ROI, and enable data-driven decision-making across the organization. You will be accountable to continuously simplify and/or enhance the systems (data, reports & technology), processes and capabilities of the field force to enable and equip teams to prioritize tasks, achieve targets and adapt to changing market landscape in line with Expert Priorities. 

Responsibilities:

1. Data Analytics & Business Intelligence

• Develop and implement advanced analytics and reporting systems (e.g., Power BI, SAP) to provide actionable insights for the leadership team and commercial functions.
• Track and analyze key sales and trade variables, including channel performance, market share, and promotional effectiveness.
• Drive the adoption of business intelligence tools and dashboards, enabling data-driven decision-making across the organization.
• Manage end-to-end stewardship of HCP 1P data.
• Utilize platforms such as FSFA/Veeva CRM, Gigya/HHP, On24, SFMC, and Azure Data Lake for enriching the Omnichannel journey of HCPs.
• Collaborate with BU SFE, IT, and tech teams to ensure seamless activity and advancements of Field Force software and capabilities.
• Utilize data analytics to assess Omnichannel Expert Engagement effectiveness.
• Guide field force on Sales Incentive Plans (SIP) in line with company principles and strategic expert priorities.
• Utilize CLM data to ensure Field Force efforts are matching the targets.
• Identify trends and opportunities to enhance HCP engagement and conversion.

2. Distribution Management System (DMS)

• Serve as the DMS Lead for Haleon, responsible for the strategic direction, development, and continuous enhancement of the Distribution Management System across the Pakistan market.
• Oversee the integration of new modules, features, and business requirements into the DMS, ensuring alignment with organizational goals and evolving market needs.
• Lead and execute new price inductions, new product inductions, and the management of all trade and consumer promotions within the DMS, ensuring timely and accurate system updates.
• Lead a team of regional DMS executives, providing guidance, training, and support to ensure effective system adoption and operational excellence.
• Collaborate with IT, sales, and commercial teams to drive seamless integration of DMS with other enterprise platforms (e.g., SAP, Power BI).
• Monitor system performance, troubleshoot issues, and proactively implement improvements to enhance user experience and data accuracy.
• Design and deliver training programs for sales and commercial teams to maximize the impact of DMS tools and automation.
• Champion the use of DMS analytics for real-time decision-making, KPI tracking, and performance management at all organizational levels.

3. Commercial Excellence & Sales Force Effectiveness

• Support the development and execution of commercial plans in collaboration with Sales Channel Managers and the Commercial Excellence Lead.
• Implement tools and processes to enhance sales force effectiveness, including KPI tracking, incentive plans, and capability development.
• Lead training sessions and change management initiatives to drive adoption of new systems and processes within the sales and commercial teams.
• Represent the commercial effectiveness function in cross-functional forums and contribute to strategic business planning.
• Conduct comprehensive needs assessments to identify skills and knowledge gaps for the field force and take actions accordingly.
• Equip field force with training and capabilities that help them driving Omni-CH transformation.
• Develop a training strategy that aligns with the Haleon’s goals and objectives.
• Conduct Haleon’s selling skills and POWER framework modules to Field force.
• Conduct Coaching skills to FLLs.
• Monitor and track the Coaching process, and Reps’ skills development.
• Lead and drive mySkills performance assessment tool utilization during performance reviews.

Your profile:

• Minimum 2-3 years of experience in SFE/Business Analytics role (field force experience is a plus).
• Strong understanding of data platforms, FSFA/Veeva CRM, Gigya, SFMC, ON24, ADL.
• Strong knowledge on MS Excel, PowerPoint, Power BI.
• Proven experience in FF optimization e.g., Segmentation, Targeting, Resizing.
• Proven change management experience, preferably on pharma digital transformation.
• Good team player with strong communication, collaboration, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Has a growth mindset and high learning agility.
• Values driven.

Why Haleon?

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people. ​

So join us, as we build one of the world’s leading consumer companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behavior. 

In our efforts to further tackle barriers that may be standing in our way, we have implemented what we call a Hybrid Working model, known as Home office. Home office in the country of employment is permitted for all employees whose position allows it. The employee and the manager agree on the circumstances in which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance, and give our best to our people.

Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives. ​

The way we see it, every day is an opportunity for better. And we’re going all in to realize it.

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.