Role overview

Qualifications

2-4 years of experience in CRO, digital marketing, UX research, or web analytics
Hands-on experience setting up and managing A/B tests in an experimentation platform (Webflow Optimize, Optimizely, VWO, or similar)
Proficiency with behavioral analytics tools (FullStory, Hotjar, or equivalent) and comfort with heatmaps and session recordings
Strong written communication skills - able to write clear hypotheses, experiment briefs, and post-test reports

Responsibilities

Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site
Generate data-backed test ideas and write structured hypotheses that clearly articulate the problem, proposed change, and expected outcome
Own and maintain the monthly testing roadmap, keeping it accurate and prioritized
Configure all experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic

Key facts

Remote from: United States
Full time
Mid-level (2-5 years)
Conversion Rate Optimization (CRO) Specialist
149 - 149K yearly
English

Hard skills

Webflow A/B Testing Behavioral Analytics Digital Marketing UI/UX Research Heat Maps Studio Recording Software As A Service (SaaS) Enterprise Marketing Continuous Training

Other skills

Organizational Skills
Communication
Analytical Thinking

About the company

SentinelOne

Cybersecurity

SentinelOne is a leading provider of autonomous security solutions for endpoint, cloud, and identity environments. Founded in 2013 by a team of cybersecurity and defense experts, SentinelOne revolutionized endpoint protection with a new, AI-powered approach. Our platform unifies prevention, detection, response, remediation, and forensics in a single, easy-to-use solution. Our endpoint security product is designed to protect your organization's endpoints from known and unknown threats, including malware, ransomware, and APTs. It uses artificial intelligence to continuously learn and adapt to new threats, providing real-time protection and automated response capabilities. SentinelOne's approach to security is designed to help organizations secure their assets with speed and simplicity. We provide the ability to detect malicious behavior across multiple vectors, rapidly eliminate threats with fully-automated integrated response, and adapt their defenses against the most advanced cyberattacks. We are recognized by Gartner in the Endpoint Protection Magic Quadrant as a Leader and have enterprise customers worldwide. Our customers include some of the world's largest companies in various industries such as finance, healthcare, government, and more. At SentinelOne, we understand that cybersecurity is a constantly evolving field and that the threats facing organizations are becoming increasingly sophisticated. That's why we are committed to staying at the forefront of technology and innovation and providing our customers with the best protection against cyber threats. We offer our customers a wide range of services, including threat hunting, incident response, and incident management. Our team of experts is available to assist you 24/7 and can help you respond to and manage cyber incidents quickly and effectively. To learn more about our products and services, please visit our website at www.sentinelone.com or contact us to schedule a demo.

Company details

Company typeLarge

IndustryCybersecurity

Company size1001 - 5000

Links

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Job description

Our Purpose

At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them becomes more critical than ever. When you join SentinelOne, your work helps protect global enterprises, critical infrastructure, and the technologies shaping tomorrow. If you are motivated by meaningful challenges and want your impact to be real, measurable, and global, you will find purpose here.

About Us

SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed. By combining real-time analytics, intelligent automation, and a unified data foundation, we reduce noise, simplify complexity, and empower security teams to focus on what truly matters.

Our teams are builders, problem-solvers, and innovators committed to shaping the future of security. If you are excited to solve hard problems alongside talented, mission-driven people, we invite you to help us build a safer future for humanity.

What Are We Looking For?

We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes.

As a CRO Specialist, you will own the day-to-day execution of our web experimentation program - and to be the analytical engine that powers it. This role sits within our broader Web UX team and is responsible for the full testing lifecycle: from behavioral research and hypothesis development to experiment setup, QA, and post-test reporting.

You'll be our resident expert in Webflow Optimize, a close partner to the Manager of UX Design & CRO, and the person who ensures every experiment we run is well-designed, rigorously tracked, and thoroughly documented. This isn't just a button-pushing role; we're looking for someone who brings genuine curiosity about user behavior, strong analytical instincts, and the operational discipline to keep a high-velocity testing program running smoothly.

What Will You Do?

Primary responsibilities include:

Behavioral Research & Insight

Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site
Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions
Surface insights to the broader web team to contribute to UX strategy — not just the testing pipeline

Test Ideation & Hypothesis Development

Generate data-backed test ideas and write structured hypotheses that clearly articulate the problem, proposed change, and expected outcome
Collaborate with the Manager to align the test backlog with the CRO strategy and business priorities
Track prior experiments to build on learnings and avoid redundancy

Testing Roadmap & Pipeline Execution

Own and maintain the monthly testing roadmap, keeping it accurate and prioritized
Manage every test through the full pipeline - brief, Asana ticket creation, design coordination, dev handoff, QA, launch, and monitoring
Maintain clear documentation and ticket hygiene so stakeholders always have visibility into test status

Experiment Setup & QA

Configure all experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic
Own pre-launch QA across devices and browsers, verifying tracking, rendering, and experiment logic
Monitor live tests for data quality and flag anomalies or early signals to the Manager

Webflow Optimize Expertise

Serve as the team's go-to expert on Webflow Optimize - understanding its full capabilities and best practices
Stay current on platform updates and proactively identify ways to run more sophisticated experiments
Train or support other team members on the tool as needed

Reporting & Knowledge Management

Write a detailed post-test report for every experiment - results, statistical significance, segment analysis, and a clear win/loss/inconclusive call
Maintain the CRO testing deck as an organized, up-to-date knowledge base that the wider company can reference
Partner with the Manager on site-wide KPI tracking and contribute to monthly and quarterly performance reporting

What Skills and Knowledge Will You Bring?

Ideal candidates will have:

2-4 years of experience in CRO, digital marketing, UX research, or web analytics
Hands-on experience setting up and managing A/B tests in an experimentation platform (Webflow Optimize, Optimizely, VWO, or similar)
Proficiency with behavioral analytics tools (FullStory, Hotjar, or equivalent) and comfort with heatmaps and session recordings
Working knowledge of GA4 for funnel analysis and performance tracking
Strong written communication skills - able to write clear hypotheses, experiment briefs, and post-test reports
Organized and process-oriented, with experience managing multiple workstreams or projects simultaneously
Analytical mindset with the ability to interpret experiment data and translate it into actionable recommendations
Experience working within a B2B SaaS or enterprise marketing organization

Why SentinelOne?

AI is redefining how the world operates and rewriting the rules of security in real time, and SentinelOne was built for this moment. From day one, we architected an AI-native platform designed to operate at machine speed, not as an add-on to legacy systems but as the foundation itself. If you want to build where innovation and impact move together, this is that place.

We invest in our Sentinels with comprehensive, competitive benefits designed to support you and your family:

Equity & Rewards

Restricted Stock Units (RSUs)
Employee Stock Purchase Plan (ESPP)

Time Off & Wellbeing

Flexible time off
Paid company holidays and paid sick time
Gender-neutral parental leave
Grandparent leave

Insurance & Financial Security

Medical, dental, and vision coverage
401(k) retirement plan with company match
Life and disability insurance
Health and dependent care FSA
Voluntary benefits (hospital, accident, critical illness)
Employee Assistance Program (EAP)
ARAG pre-paid legal
Nationwide pet insurance
Cancer Care program
Global business travel medical insurance

Work Perks & Flexibility

Home office allowance
Mobile phone reimbursement

Wellness & Lifestyle

Wellness coach
Wellness/gym reimbursement
Fertility coverage
Adoption & surrogacy reimbursement

This U.S. role has a base pay range that will vary based on the location of the candidate. For some locations, a different pay range may apply. If so, this range will be provided to you during the recruiting process. You can also reach out to the recruiter with any questions.

Base Salary Range

$108,000—$149,000 USD

SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

SentinelOne participates in the E-Verify Program for all U.S. based roles.